Lifestyle
Duravo’s Success Story: Engineering the Perfect Suitcase
By: Mae Cornes
When Matt Muhr and Dan Cooper founded Duravo, they started with something other than luggage design. Instead, their journey began unexpectedly: the world of tactical and anti-ballistic gear. This unconventional background led them to discover a self-reinforced composite material used in professional sports equipment, military gear, and automotive components.
Working closely with a German engineering team, Muhr and Cooper developed Flexshell™, a material that combines strength and lightness. “We saw an opportunity to bring advanced materials science to an industry that hadn’t seen significant innovation in decades,” Muhr explained.
A Lightweight Contender in a Heavy-Duty Market
Duravo’s entry into the luggage market came at a time when established brands dominated the landscape. However, the company’s focus on material innovation sets it apart from competitors.
The Duravo International, an expandable carry-on, weighs just 5 pounds, making it significantly lighter than many competitors’ offerings. This weight reduction doesn’t come at the cost of durability or capacity. The suitcase expands from 37 liters to 46 liters, providing travelers with flexibility without exceeding airline size restrictions.
Cooper noted, “Our goal wasn’t just to make another suitcase. We wanted to change how people think about luggage durability and weight fundamentally.”
Rigorous Testing: Proving Durability in the Lab and on the Road
To validate its claims about Flexshell’s durability, Duravo invested heavily in product testing. The company reports subjecting its luggage to weighted tumble tests, extreme drop tests, and thousands of handle yanks.
The company does not publicly share specific test results, but it states that Flexshell provides five times the strength of traditional plastics used in luggage. This claim would represent a significant advancement in luggage materials if independently verified.
Technology Integration: Beyond Basic Storage
Duravo’s products incorporate several tech-friendly features, reflecting the changing needs of modern travelers. The luggage includes built-in USB access for charging devices, a hidden sleeve for tracking devices like AirTags, and compartments designed to protect electronics during travel.
These additions address common pain points for travelers, such as keeping devices charged and preventing lost luggage. However, it’s worth noting that some of these features, such as USB charging ports, are becoming increasingly common in premium luggage offerings.
Market Performance and Customer Reception
Since its launch a year ago, Duravo reports generating over 1,500 customers. While this number suggests steady growth, it’s modest compared to established brands in the luggage industry. The company currently limits its market to the U.S. and Canada, indicating potential for expansion.
The company reports positive customer reviews, a critical factor in the luggage industry, with an online star rating of 5 out of 5. However, independent verification of these ratings and a larger sample size would provide a more comprehensive picture of customer satisfaction.
Challenges and Competition in a Crowded Market
Despite its inventive method, Duravo faces significant challenges. Established brands like Away, Monos, and Tumi command substantial market share and brand recognition in a highly competitive luggage market.
Duravo’s focus on high-end materials and manufacturing in Germany will likely result in higher production costs. This could make it difficult for the company to compete on price with brands that manufacture in regions with lower production costs.
Environmental Considerations and Future Directions
Duravo emphasizes the eco-friendly nature of its products, stating that Flexshell is recyclable. However, specific data on the material’s environmental impact throughout its lifecycle is not readily available. As sustainability becomes increasingly important for consumers, more transparent and detailed environmental information could benefit the company’s market position.
Duravo’s success may hinge on its ability to scale production while maintaining quality, expand its product line, and effectively communicate its value proposition to a broader audience. The luggage industry’s recovery and growth following the COVID-19 pandemic will also play a crucial role in shaping the company’s trajectory.
As Duravo continues developing its brand and product line, its story is an interesting case study in bringing materials innovation to a well-established consumer goods category. The company’s future success will depend on its ability to balance innovation with market demands and effectively compete with more prominent, established brands.
Lifestyle
The Breakroom Reset: Small Changes That Improve the Workday
The office breakroom is a space that’s often neglected and can sometimes feel more like an afterthought than a key feature of the workplace. This is unfortunate, especially since employees typically visit the breakroom to rest and recuperate before finishing their shift. Considering its intended function, the breakroom should be viewed as one of the most important spaces in the entire office.
Having a welcoming and rejuvenating breakroom can promote social interaction, enhance workplace culture, and reduce stress. Employees who feel restored after visiting the breakroom are more likely to feel happy at work and be more productive the rest of the day. If your workplace breakroom leaves a lot to be desired, here are some small changes you can make to totally reset it.
Small Breakroom Changes That Improve the Workday
Unless your breakroom is in shambles and needs major reconstruction, you don’t have to spend a fortune on it to make it more inviting. In many cases, small and simple changes can make a big impact on the overall vibe of any space.
Whether you’re working with a limited budget or limited space, there are still plenty of things you can do to reset your boring breakroom. Here are some small breakroom changes that can improve the workday and give you maximum bang for your buck.
Convenient Hydration Options
Employees need to stay hydrated to keep their health and energy levels high. Unfortunately, many employees are chronically dehydrated because they don’t have access to tasty beverages at work. This doesn’t necessarily mean you have to install a soda machine in the breakroom. Giving workers unlimited access to sugary drinks could backfire in the long run by contributing to illnesses and increased sick days.
Instead of offering sugary beverages (that can actually contribute to dehydration in the long run), make it easier for your employees to stay hydrated with pure water. Providing a filtered office drinking water system is one of the best ways to encourage optimal hydration. Most employees will appreciate the clean, tasty alternative to standard office tap water.
Comfy Seating
When was the last time you took a look at the seating arrangements in your breakroom? If it’s been a while, take a walk over there and give it a good look. Is there sufficient space for multiple employees to sit at the same time? Are the seats comfortable and rearrangeable so employees can interact with others or achieve greater privacy as desired? If not, you might benefit from a breakroom seating reset.
Seating arrangements in breakrooms should be both comfortable and flexible. You might want to bring in some modular furniture because it’s easy to move and rearrange as needed. For maximum versatility, seating arrangements should include a mix of traditional breakroom chairs and tables, lounge chairs, and even bean bags. Making the space as open as possible will also help it look more roomy and inviting.
Nutritious Snack Options
Most employers don’t provide full meals for their employees. It’s perfectly reasonable to expect workers to make their own lunch or dinner arrangements. However, if you want to support your employees’ energy levels, keep healthy snacks in your breakroom. Nutritious snacks can enhance employee performance throughout the day, so workers find it easier to get more done.
Instead of investing in chips, candy bars, and other sugary sweets, opt for snack options that won’t cause sugar spikes and inevitable crashes. Some great options include trail mixes, protein bars, fresh fruit, popcorn, and veggie trays. Instant oatmeal cups can also be a convenient source of energy for those who don’t have time to grab breakfast before heading to work. You might want to send out an employee survey to see what types of healthy snacks your workers prefer.
Optimal Lighting
Did you know that poor lighting can negatively impact your employees’ psychological and emotional well-being? Improving workplace lighting (including in the breakroom) can make a huge difference in worker morale and energy levels. Warm white light may be a great choice for the breakroom because it creates a soothing, calm atmosphere. Cool white light might be a better fit for conference rooms and cubicle areas because it enhances focus and energy.
Of course, natural light is arguably the best option for the office whenever it’s available. If your breakroom has windows, try to keep the shades open during working hours. That way, employees can experience the mood- and health-boosting benefits of natural light exposure.
Entertainment Options
Some office managers and CEOs mistakenly think that a breakroom should be boring to serve its purpose well. However, the terms “boring” and “relaxing” are not synonymous. Employees may find a boring breakroom to be surprisingly non-restorative. On the flip side, a room equipped for entertainment can be very relaxing and rejuvenating.
To make your breakroom a more enjoyable place to spend time, you might want to install a corner television. That way, workers can watch their favorite sitcom while they relax. You might also keep a few card or board games stocked in a cupboard for employees who prefer to interact in fun ways during their lunch breaks.
Reset Your Breakroom Today
Your employee breakroom can reveal a lot about your overall workplace environment. If it’s not lit well, or if it’s boring and unwelcoming, workers are more likely to feel underappreciated and discontented. The good news is that you don’t have to sink a lot of money or effort into resetting your breakroom and getting a fresh start. Use these simple tips to revamp your breakroom and make it a place where workers can go to feel truly cared for and relaxed.
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