Business

Empowering Small Producers: How Delivered Cold Promotes Direct-to-Consumer Sales

Published

2 years ago

December 22, 2023

Over the years, but especially since working from home has become more of the norm, home delivery of food products has experienced a rapid rise in popularity. The frozen food market has seen considerable growth and is set to reach $432.55 billion by 2030 — a significant portion of which is the home delivery market.

Busy lifestyles and a desire for a wider variety of food have led people to seek the services of several home-delivery options that can deliver everything from meat to vegetables right to their door. However, the traditional direct-to-consumer frozen food market has one major downside: most are limited to one supplier per box.

Ruben Cortez, the entrepreneur behind Frozen Logistics, saw an opportunity to expand the frozen food delivery business and solve a number of pain points in the direct-to-consumer space. Cortez brings his years of experience in the entrepreneurial, technology, investment, and real estate spaces to change the traditional direct-to-consumer frozen food delivery space.

Cortez has recently unveiled Delivered Cold, a revolutionary new direct-to-consumer option that allows shoppers to add products from multiple different sellers in the same box, solving what he sees as an obvious issue with the traditional market. “We’re giving customers more options to fill their box with a variety of items they may not find elsewhere with this option,” he says, “making it easier to check out new products without a large cost commitment.”

Different from the competition

Many competing home delivery food companies often only cater to one type of consumer, whether by offering vegan options, ready-to-serve meals, or specialty products. On the other hand, Delivered Cold’s approach to home delivery, is far more streamlined.

“We are setting out to shake up an industry in need of disruption,” says Cortez. The way Delivered Cold operates is simply not possible in other marketplaces because, more often than not, sellers are left to fulfill their own product orders directly. “If a consumer buys three different items from three different sellers, the consumer will get three different boxes,” Cortez explains.

Delivered Cold focuses on empowering the small producer by eliminating the complex self-fulfillment requirement. Because Frozen Logistics operates its own cold storage facility where various products are stored, consumers can order directly from the Delivered Cold freezer, freeing up the producers to do what they do best: produce food products.

“Consumers can shop our freezers directly and access products from all of the incredible farmers, ranchers, and other producers we work with,” says Cortez.

Since the Delivered Cold approach cuts out the middleman, costly and complicated food distribution networks are simplified. By reducing touchpoints in the supply chain, consumers can count on less spoiled food and sellers have another avenue to get their products to consumers.

The sustainability factor

According to recent studies, sustainability is one of the most important factors when consumers choose a company, whether buying food or other products. In recent years, the focus on climate change has influenced every market globally, and it behooves a company to make sustainable practices a cornerstone of their service platforms.

Delivered Cold is built around a sustainability model that compresses the cold delivery supply chain required to get products from the freezer to the consumer. Their approach leads to reduced transportation costs, reduced facility requirements, and reduced material waste.

According to Cortez, Delivered Cold is dedicated to using recyclable and recycled materials throughout the shipping process. It remains cognizant of the impact of its less-than-recyclable materials that are required to get frozen products to the customer. “We plant a tree for every box we ship,” he says. “This helps offset the negative impact of materials that are not entirely sustainable but are necessary for the process.”

Additionally, the company has approached the issue of excess space in packaging that can lead to product thawing, which can cause products to arrive to the consumer in less-than-pristine condition. Traditionally, companies would fill these empty spaces with plastic or paper. Delivered Cold’s approach is decidedly technology-informed.

“Our sophisticated algorithm tracks the available space in each box as consumers shop,” Cortez explains. “We then offer appropriate products to the consumer at competitive and affordable prices, letting us fill each box with as much product as possible.” By maximizing the product-to-packaging ratio, overall waste is reduced.

Moreover, Cortez and his team also produce their own dry ice, further separating the company apart from the competition. The dry ice production process is very energy-intensive, but producing dry ice in the same facility where boxes are packaged with products means they reduce wasted dry ice which, in turn, means less energy goes into each box. By producing dry ice in-house, Delivered Cold is furthering its pledge to sustainable practices.

Growing in 2024

Delivered Cold has soft-launched as of November and will be beginning the next year with over 30 sellers. The company also hopes to host over 100 sellers by the end of 2024 — shipping over 10,000 boxes of a variety of products to consumers by December.

By merging technology, innovations, and a dedicated focus on sustainability, Delivered Cold gives customers what they want and makes shopping for a variety of products easy and accessible.

Business

Ethical Affiliate marketing : Defining the Conflict

Published

1 day ago

December 1, 2025

Matthew Wiles

Affiliate marketing in the online casino industry walks a fine line between commercial interest and editorial integrity. Affiliates earn commissions when players register or deposit through affiliate links, yet these same affiliates often publish reviews claiming to guide users toward the best and safest operators. This dual role creates a potential conflict of interest: can a reviewer remain truly objective while being financially rewarded for player conversions?

This ethical tension is not hypothetical, it defines the entire casino review system. Readers expect independent recommendations, while advertisers aim for visibility and sign-ups. The challenge, therefore, lies in ensuring that commercial necessity never compromises editorial honesty. Without clear ethical structures, the trust between affiliate and reader quickly collapses, breaking the foundation of any long-lasting brand in the iGaming space.

The Ethical Solution: Editorial Firewalls

Responsible affiliates have developed a structural response to this dilemma known as the “editorial firewall.” This principle strictly separates commercial operations (such as partner negotiations and commission management) from editorial teams responsible for content, ratings, and recommendations. By preventing advertisers or commercial staff from influencing content, affiliates safeguard the objectivity of their reviews.

Antti Virtanen, Editor in Chief of Kasinohai, explains this responsibility clearly:
“My primary responsibility is to maintain the editorial firewall. If an advertiser’s payment can influence a casino’s star rating, we have failed our readers, and that short-term gain will instantly destroy the decade of trust we have built.”

The editorial firewall functions much like journalistic separation between newsroom and advertising department. Editors work with established criteria: licensing, game variety, payment methods, and player protection measures. Without any interference from commercial targets. When this discipline is followed, affiliates can confidently assure readers that ratings reflect evidence-based quality, not marketing budgets.

Maintaining such independence often comes with short-term sacrifices: rejecting lucrative offers from less trustworthy operators or declining to modify reviews to appease advertisers. Yet, for ethical affiliates, these sacrifices strengthen the brand’s reputation and guarantee the long-term viability of their business model.

Prioritizing Safety and Trust

True ethical affiliation starts with a single non-negotiable principle: only promote casinos that are safe, licensed, and compliant with responsible gambling regulations. Trust begins at selection. Every casino under review should pass a rigorous safety audit, covering valid gaming licenses, secure payment processing, transparent bonus terms, and the presence of responsible gambling tools such as deposit limits and self-exclusion options.

Antti Virtanen underlines this commitment:
“The ethical commitment begins at the gate: our first and most important filter is licensing and player safety. Any operator that fails our rigorous background checks on responsible gaming tools, fair terms, or payment security will never be promoted, regardless of their commercial offering.”

By excluding unsafe or unlicensed platforms, affiliates act as front-line gatekeepers, shielding players from potential fraud or exploitative practices. Ethical affiliates must also stay proactive, regularly updating their databases and removing any operators that lose licenses, alter fair terms, or develop unresolved consumer complaints. This proactive maintenance shows readers that the site’s focus is not only on visibility but on genuine player well-being.

Ethics in affiliate marketing also extend to how bonuses and offers are presented. Affiliates must reject misleading promotions that hide behind fine print or impose unrealistic wagering requirements. Fair representation of bonus terms not only protects players but also differentiates responsible affiliates from competitors who prioritize click volume over credibility.

Transparent Disclosure

Transparency is a cornerstone of ethical affiliate marketing. Readers deserve to understand how affiliate links work and how they affect the content they see. A clear, accessible disclosure explains that the affiliate may receive compensation when users register or deposit through referral links. However, this relationship should never impact the user’s cost, terms, or overall experience on the casino site.

The purpose of transparency is twofold: it builds trust with readers and aligns with regulatory expectations for advertising disclosures. A good disclosure statement is not hidden in small print; it’s presented as part of the site’s editorial ethic. It assures visitors that commercial partnerships never influence ratings, reviews, or recommendations.

In practice, this can appear as a brief statement at the start or end of a review, linking to a detailed explanation of the site’s business model. Clear communication empowers readers to make informed decisions and it alleviates the underlying skepticism that often surrounds online casino reviews.

Transparency also extends to responsible gambling communication. Affiliates should remind readers that gambling involves risk and provide visible links to national helplines, self-exclusion tools, and player protection resources. When ethical values are embedded not only in compliance checklists but also in editorial tone, the brand earns genuine user respect.

Long-Term Value

The ultimate goal of ethical affiliate marketing is sustainability building a relationship of long-term trust that outlasts the allure of short-term profits. A single misleading recommendation might boost conversions temporarily, but the resulting loss of credibility can permanently damage a brand.

Antti Virtanen captures this philosophy:
“In the end, ethical affiliate marketing is not a high-volume business; it’s a high-trust business. Our long-term success isn’t measured by the conversion rate of a click, but by the number of players who return to us because we saved them from a poor or unsafe experience.”

This perspective reframes success away from mere performance metrics toward qualitative measures: user satisfaction, returning readership, and brand reliability. Ethical affiliates understand that authority and trust cannot be purchased—they are earned through consistent transparency, careful editorial standards, and user-focused decision-making.

Long-term value also aligns with broader industry goals of promoting responsible gambling and sustainable player engagement. Affiliates that champion these principles contribute positively to the reputation of the iGaming industry as a whole.

Ethical affiliate marketing is not a static policy it is an ongoing commitment to transparency, responsibility, and respect for the audience’s trust. Establishing strict editorial firewalls, prioritizing player safety, and maintaining open disclosure practices form the blueprint for sustainable success. In an environment driven by competition and revenue potential, ethics are not a hindrance but the very strategy that distinguishes credible affiliates from the rest.