Business

Essential Steps to Start Off Entrepreneurial Leadership

Published

2 years ago

November 26, 2023

Unlike other careers, being an entrepreneur leader means you need to establish strong businesses, witness their progress everyday and make sure that the company stays afloat in a competitive business world.

The only thing they need to focus on is making sure they continue to be consistent with their efforts, while being esteemed professionals who can tackle the challenges of their career on a daily basis. Fortunately, there are several professional entrepreneurs out there who can help to guide one in figuring out how to manage their entrepreneurship career. Veterans like Dr Shafiq Choudhary is a prime example of an individual who has paved the path towards success – becoming a renowned British entrepreneur who serves as the Managing Director of Tetris Pharma.

With more than three decades of work experience in the professional world, many people have known him to be an expert in fields related to pharmaceuticals, properties, and care homes. In 1988, he started off the beginning of his career with as a representative of SmithKline & French and then left the pharma industry for Sweden where he spent some time in Stockholm working for Thermometric AB as an International Application Specialist.

A few years down the road, Choudhary moved to the USA. Around this time, he started working for Thermometric’s US partner on the East Coast and even completed his Postdoctoral Research Fellowship at the University of California, Davis, USA, before returning to the UK in 1992.

Over the course of his professional career, he has made many significant contributions – such as introducing Blue Chip Healthcare, which is a company centered around trading and distribution of low priced pharmaceuticals from Europe. His other roles include being the co-owner of Intrapharm Laboratories in 2009 and being elected the Cox Green Parish Councillor, Maidenhead, in 2000.

Therefore, as a successful entrepreneur, Choudhary has shared valuable advice for aspiring entrepreneurs to guide them towards their first steps into making it big in their profession.

Keep Your Energy On One Business At a Time

Sometimes when we are getting positive results from one of our business ventures, we let ourselves believe that we can start another company. But the time and effort that goes into being a serial entrepreneur is much harder than people would expect.

Managing a business means that you cannot afford to have your attention diverted. Hence, it is essential to make sure that your current business is established properly before moving ahead with other entrepreneurial plans.

Investing Your Time in The Right Place

Unfortunately, many people take one win from their business as a sign that they should start another. And what they do not realise is that that approach will lead to significant increase in work and becomes an immensely difficult task to take on.

As a professional, it is crucial that you are aware of where you should invest your energy and where you should utilise your resources and management skills. Only then will you be able to effectively make use of your time to give your best to all of your business ventures.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.