Business

MX CURRENCY : Max Capital Group Launched Their First Private Currency in a bid to Shake Up Global Finance

Published

6 years ago

July 31, 2019

The private currency will not just let billions of users make transactions but is already facing opposition from traditional FIAT money and cryptocurrency.

As of now, Max Capital Group LTD has announced a private currency called MX Currency that will help billion of users to make financial transaction around the world, to dramatically shake up the cryptocurrency market without shaking up the world’s banking system.

MX currency is being touted to connect people who don’t have access to traditional banking platform. This currency could be a financial game-changer to advance any controversy between existing traditional currency and cryptocurrency.

The introduction of MX Currency could also be a welcoming step for Maxone Technology’s profits. Expert analysts are suggesting MX currency could be a huge moneymaker for Max Capital Group LTD, to make more innovative financial technology software.

The UK lawmakers were also quick to raise privacy concern about the new private currency. Shortly after the Max Capital Group’s announcement in the first Global Founders’ Meeting held in Merylinn Park Hotel Jakarta, Indonesia, at 12-13 July 2019, called Charlotte Van Dorothy as the director from Max Capital Group to review the collaboration with Congress and regulators. She also called on maxone technology company executives to testify before the committee.

Max Capital Group Company has billions of assets to manage people’s money and it has repeatedly shown, with the announcement, that it plans to create the private currency. Max Capital Group is continuing its automation robot trading technology and extending its reach into the commodity market with one of the biggest trading platform software, Metatrader MT4.

The technology to make transactions with MX currency, thanks to MT4 trading platform, nowadays Metatrader is available as a standalone app – as well as the most secure trading platform in the market. Developed by MetaQuotes Software since 2005, it allows making a transaction for foreign exchange brokers who provide the software to their clients. It also allows customers to make trading for commodities, in MT5 trading platform

With the company in the crosshairs over multiple country expansion from all south Asia, this move is already attracting security from financial regulators and privacy advocates across the world. The Max Capital Group is also facing a potential first market clash with bitcoin, which stands as the strongest crypto commodity in the market, first reported by Guardian and Observer.

The UK officials have previously expressed concern about Max Capital Group’s move into the financial sector. In July, members of the UK Senate committee on banking, housing, and urban affairs wrote to Mr. Dody, one of the leaders from Maxone Technology, asking him to answer questions on the technology system, privacy concerns, and financial regulation

“It is extremely important to learn more about the amount of data the currency exchange market make available that can be used in ways that have a big impact for consumers financial lives,” the letter said. “It is also important to understand how big will be the impact of the global financial movement on profile and target consumers for using the financial data.”

Max Capital Group Executive claims the MX Currency and MT4 trading platform will help many millions of people without bank accounts, with access to mobile phones to enter the trading platform and open the mx1 wallet system enabled with mx1 technology to enter the banking world in order to send money in a more seamless manner. The company is likely to announce mx1 robot trading which would help people to invest their money using mx1 currency.

While Max Capital Group created the currency, decisions regarding the ongoing maintenance of MX1 and Metatrader trading platform will be carried out by leaders from Maxone Association, lead by Dody, a collective of dozens of financial, not-for-profit companies, and from commerce firms. To join the new Max Capital subsidiary platform, each of these companies contributed a minimum of £ 10M to venture, giving the company more than £ 1bn to put towards the new private currency.

The future companies that will involve include Mastercard, PayPal, the crypto exchange coinbase, and Amazon. Also joining the Maxone Association are the big-comers startups like Uber and non-profit financial organizations such as Microloan platform, a humanitarian aid group. The foundation will be headquartered in London, and Max Capital claims it will be independent of governments to grow, and to launch its first global founder meeting in South East Asia, starting from Indonesia, Laos, Vietnam, Thailand, Singapore, Myanmar, and goes to Nepal, Japan. Many Global founders meeting will be held in such countries twice each year.

In a document outlining how the new private currency will work, Max Capital Group said its goal is to foster more access to “cheaper, faster, better, and flexible financial services”. Unlike bitcoin, Ethereum, and any other cryptocurrencies, MX1 technology is tied to mix global assets like property, to prevent the level of volatility common in digital currency space. Max Capital Group also built the currency on its own technology, tied to a common currency in the market, and commodities in the global market.

Traditionally compared with cryptocurrency, the network can be run and secured by anyone with a mobile and computer access. Then, initially, the MX1 blockchain system will be closed, and only a selected number of people will able to run the software that powers it and verify the transaction.

The company

The company has been quietly padding its staff and crypto experts for years, and it has started to threaten potentially upset traditional banking institutions. Max Capital Group claims that it aims to supplement existing institutions and give freedom for the user to have access to mobile devices citing its partnership with any world banking institution and other nonprofit company.

“These kinds of groups will help us improve the next revolution of financial inclusion. For the long term, this project will be seen as a financial utility,” said Charlotte Van Dorothy, director of Max Capital Group. “This has no intention of substituting itself for the large central banks and currency market”

The platform itself has been rolled out in 2019 and the users will be able to send money on it by 2010. Private currency advocates say a company as large as Max Capital Group, will be in huge gain for the adoption of the crypto technology. Bitcoin already entered the world more than 10 years ago, but very few people use it on a daily basis.

The company has to face a number of potential regulatory private exchanges before it reaches consumers worldwide. In April 2019, Charlotte met the bank of England Governor, Mark Carney, and the US treasury to discuss later the payment system and how to make a new regulation in the future.

The company claims they will not attempt to bypass any existing regulation, instead will focus on “redefining” or innovation of the regulatory fronts. MX Currency will use the same technology, verification, and anti-fraud processes that banks and credit cards use and will implement automated systems to detect fraud, Max Capital Group said in its launch in the first founder global meeting.

Max Capital Group claims financial transactions will remain siloed from any crypto exchange and currency trade activity, and that user ad profile will not be based on habits.

Business

Ethical Affiliate marketing : Defining the Conflict

Published

2 days ago

December 1, 2025

Matthew Wiles

Affiliate marketing in the online casino industry walks a fine line between commercial interest and editorial integrity. Affiliates earn commissions when players register or deposit through affiliate links, yet these same affiliates often publish reviews claiming to guide users toward the best and safest operators. This dual role creates a potential conflict of interest: can a reviewer remain truly objective while being financially rewarded for player conversions?

This ethical tension is not hypothetical, it defines the entire casino review system. Readers expect independent recommendations, while advertisers aim for visibility and sign-ups. The challenge, therefore, lies in ensuring that commercial necessity never compromises editorial honesty. Without clear ethical structures, the trust between affiliate and reader quickly collapses, breaking the foundation of any long-lasting brand in the iGaming space.

The Ethical Solution: Editorial Firewalls

Responsible affiliates have developed a structural response to this dilemma known as the “editorial firewall.” This principle strictly separates commercial operations (such as partner negotiations and commission management) from editorial teams responsible for content, ratings, and recommendations. By preventing advertisers or commercial staff from influencing content, affiliates safeguard the objectivity of their reviews.

Antti Virtanen, Editor in Chief of Kasinohai, explains this responsibility clearly:
“My primary responsibility is to maintain the editorial firewall. If an advertiser’s payment can influence a casino’s star rating, we have failed our readers, and that short-term gain will instantly destroy the decade of trust we have built.”

The editorial firewall functions much like journalistic separation between newsroom and advertising department. Editors work with established criteria: licensing, game variety, payment methods, and player protection measures. Without any interference from commercial targets. When this discipline is followed, affiliates can confidently assure readers that ratings reflect evidence-based quality, not marketing budgets.

Maintaining such independence often comes with short-term sacrifices: rejecting lucrative offers from less trustworthy operators or declining to modify reviews to appease advertisers. Yet, for ethical affiliates, these sacrifices strengthen the brand’s reputation and guarantee the long-term viability of their business model.

Prioritizing Safety and Trust

True ethical affiliation starts with a single non-negotiable principle: only promote casinos that are safe, licensed, and compliant with responsible gambling regulations. Trust begins at selection. Every casino under review should pass a rigorous safety audit, covering valid gaming licenses, secure payment processing, transparent bonus terms, and the presence of responsible gambling tools such as deposit limits and self-exclusion options.

Antti Virtanen underlines this commitment:
“The ethical commitment begins at the gate: our first and most important filter is licensing and player safety. Any operator that fails our rigorous background checks on responsible gaming tools, fair terms, or payment security will never be promoted, regardless of their commercial offering.”

By excluding unsafe or unlicensed platforms, affiliates act as front-line gatekeepers, shielding players from potential fraud or exploitative practices. Ethical affiliates must also stay proactive, regularly updating their databases and removing any operators that lose licenses, alter fair terms, or develop unresolved consumer complaints. This proactive maintenance shows readers that the site’s focus is not only on visibility but on genuine player well-being.

Ethics in affiliate marketing also extend to how bonuses and offers are presented. Affiliates must reject misleading promotions that hide behind fine print or impose unrealistic wagering requirements. Fair representation of bonus terms not only protects players but also differentiates responsible affiliates from competitors who prioritize click volume over credibility.

Transparent Disclosure

Transparency is a cornerstone of ethical affiliate marketing. Readers deserve to understand how affiliate links work and how they affect the content they see. A clear, accessible disclosure explains that the affiliate may receive compensation when users register or deposit through referral links. However, this relationship should never impact the user’s cost, terms, or overall experience on the casino site.

The purpose of transparency is twofold: it builds trust with readers and aligns with regulatory expectations for advertising disclosures. A good disclosure statement is not hidden in small print; it’s presented as part of the site’s editorial ethic. It assures visitors that commercial partnerships never influence ratings, reviews, or recommendations.

In practice, this can appear as a brief statement at the start or end of a review, linking to a detailed explanation of the site’s business model. Clear communication empowers readers to make informed decisions and it alleviates the underlying skepticism that often surrounds online casino reviews.

Transparency also extends to responsible gambling communication. Affiliates should remind readers that gambling involves risk and provide visible links to national helplines, self-exclusion tools, and player protection resources. When ethical values are embedded not only in compliance checklists but also in editorial tone, the brand earns genuine user respect.

Long-Term Value

The ultimate goal of ethical affiliate marketing is sustainability building a relationship of long-term trust that outlasts the allure of short-term profits. A single misleading recommendation might boost conversions temporarily, but the resulting loss of credibility can permanently damage a brand.

Antti Virtanen captures this philosophy:
“In the end, ethical affiliate marketing is not a high-volume business; it’s a high-trust business. Our long-term success isn’t measured by the conversion rate of a click, but by the number of players who return to us because we saved them from a poor or unsafe experience.”

This perspective reframes success away from mere performance metrics toward qualitative measures: user satisfaction, returning readership, and brand reliability. Ethical affiliates understand that authority and trust cannot be purchased—they are earned through consistent transparency, careful editorial standards, and user-focused decision-making.

Long-term value also aligns with broader industry goals of promoting responsible gambling and sustainable player engagement. Affiliates that champion these principles contribute positively to the reputation of the iGaming industry as a whole.

Ethical affiliate marketing is not a static policy it is an ongoing commitment to transparency, responsibility, and respect for the audience’s trust. Establishing strict editorial firewalls, prioritizing player safety, and maintaining open disclosure practices form the blueprint for sustainable success. In an environment driven by competition and revenue potential, ethics are not a hindrance but the very strategy that distinguishes credible affiliates from the rest.