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The SodaGift Way of Enhancing Business Relationships Through International Gift-Giving

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Photo courtesy of SodaGift

By: Georgette Virgo

In recent years, shifting workplace dynamics have transformed the traditional office landscape. The rise of hybrid work or fully remote work setups has altered how teams communicate and show appreciation for one another. 

Gift-giving, once a straightforward and face-to-face activity, has evolved into a nuanced practice heavily influenced by international gift-giving services like SodaGift. These platforms have redefined how organizations express gratitude, aligning with the modern work setup where connection transcends physical presence.

How does the rise of international gift-giving services change how team members connect?

The Role of Corporate Gift-Giving

Corporate gift-giving has long been vital for organizations aiming to establish loyalty, boost morale, and recognize hard work. A carefully chosen gift serves as compensation for a job well done and a tangible expression of appreciation for employees’ dedication and effort. This practice is more than mere tradition; it nurtures an environment where employees feel valued, ultimately driving motivation and enhancing job satisfaction.

Within the framework of hybrid and remote work, the meaning of corporate gift-giving grows exponentially. As face-to-face interactions are limited and often nonexistent, gifts symbolize relationships and connection. Sending a well-thought-out gift can bridge the gap, encouraging a sense of belonging among team members wherever they are located. 

According to Jake Kim, CEO of Sodacrew Global Inc., the parent company of SodaGift, technology has made international gift-giving possible. Though teams are scattered worldwide, innovative international gift-giving services like SodaGift maintain team engagement, ensuring no employee feels overlooked or disconnected, even if they just see each other via computer screens. 

SodaGift: International Gift-Giving Service Simplified 

Giving gifts is ideal for conveying deep team appreciation, celebrating important company milestones, and strengthening workplace relationships. However, this heartfelt gesture has traditionally been fraught with challenges. The logistics of international shipping, including customs regulations, delivery delays, and high costs, often deter many organizations from engaging in international gift-giving services.  

The limited choice of gifts that could safely and legally traverse international boundaries further complicates the process, sometimes resulting in generic or impersonal presents that fail to capture the sender’s true intentions.

This is where SodaGift materializes, transforming international gift-giving services into a seamless and personalized experience. By offering gift-giving services tailored to eight specific countries, such as the U.S., the United Kingdom, Canada, Australia, South Korea, Singapore, Japan, and the Philippines, SodaGift effectively eliminates logistical hurdles. For Kim, this targeted approach ensures that gifts are sourced and delivered locally, bypassing the hurdles of international shipping. 

Kim says, “In the corporate world, time is everything. We want companies to get the best of both worlds of international gift-giving services: fast and reliable yet well-thought-of.”

SodaGift’s strategic partnerships with well-known retailers in these countries expand the range of gift options while ensuring cultural relevance.

For instance, in a global workplace setting, teams can strengthen their relationships by acknowledging and celebrating important cultural events of their team members, such as Korean Thanksgiving or Chuseok. By effortlessly browsing through SodaGift’s curated selection of Chuseok gift ideas and baskets, they can easily express their thoughtfulness and participate in celebrations that matter to their colleagues.

Taking Corporate Gift-Giving to the Next Level

SodaGift has broadened its services to cater to businesses, offering a specialized platform for corporate gifting and rewards called SodaGift for Business. This expansion allows companies to utilize SodaGift’s expertise in international gift-giving for their business needs, including employee incentives, customer loyalty programs, and corporate rewards, regardless of geographical boundaries. 

With coverage now extending beyond its original B2C markets (US, UK, Australia, Philippines, Singapore, Japan, South Korea, and Canada), SodaGift for Business now includes France, India, Indonesia, Thailand, Malaysia, Taiwan, and China. This makes the company a market leader for corporate gifting in Asia.

Kim explains that the value of SodaGift for Business lies in its versatility and ease of use. Companies can choose from a wide array of options, including gift cards, digital vouchers, and physical merchandise, ensuring that they can find the perfect gift for any corporate occasion or cultural context. 

In addition, corporates are also given the freedom to use either the self-serve platform, where they can directly manage their gifting and rewards programs through SodaGift’s interface, or through SodaGift for Business’ API (Application Programming Interface) services, integrating gifting capabilities into their own systems for more seamless gifting process and workflow.

Kim emphasizes, “SodaGift for Business is designed to meet the fast-paced demands of modern work environments, transforming gift-giving from a time-consuming task into a smooth, efficient part of corporate relationship-building and employee recognition.”

The Future of Maintaining Corporate Relationships

As remote work becomes commonplace, the need for genuine connections has never been more vital. SodaGift enables organizations to uphold their commitment to employee appreciation by facilitating seamless international gift-giving.

With these innovative gift-giving solutions, the future of corporate culture hinges not only on productivity but also on appreciation and recognition, ensuring that every team member feels valued, no matter where they are in the world.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Scaling Strategies for Bootstrapped Founders: Why Smart Startup Entrepreneurs are Ditching Traditional Agencies for Leaner Growth Machines

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Today’s startups need to scale at top speed. Conventional methods for achieving business growth and revenue early are under fire. That’s why more and more savvy founders are abandoning the traditional marketing agency business model. They realize that the rules of the game have changed.

Leading this shift is Pablo Gerboles Parrilla, founder of Pabs Marketing. He’s a techpreneur and CEO whose unique perspective marries technological insight and marketing expertise. 

For today’s founders, Gerboles believes the message is clear: cash flow and profitability don’t depend on VC funding. It’s time to ditch old-school agencies and turn to leaner, more flexible growth machines.

The age of scaling a bootstrapped startup: Why founders choose to scale without external funding or venture capital

“Startups are nothing like the established corporations traditional agencies are built to serve,” Gerboles says. “They need to be nimble and conserve their resources. The last things they need are bloated services with hidden fees and lengthy contracts. They need results, and they needed them yesterday.”

Traditional agencies position themselves as one-stop shops for marketing and growth, offering extensive teams and shiny presentations, but their campaigns come with a hefty price tag. Those structures work well for Fortune 500 companies needing big-budget omnichannel campaigns. For startups? They often translate to high retainers and little flexibility.

“If you’re a startup founder, wasting time and resources on presentations that don’t lead to actionable growth isn’t an option,” Gerboles explains. “You have to be data-driven and relentless in finding what works. Traditional agencies are just too slow and cumbersome to deliver.”

Successful bootstrapping can lead to sustainable growth: Lean growth machines for lean operations

Gerboles spent the last six years helping founders to scale their businesses quickly and sustainably. His background in technology and marketing enables these founders to break free from outdated agency models in favor of smarter alternatives. He combines lean growth machines built on systems and sophisticated AI-powered tools with the power of micro-agencies and niche contractors.

“Agility is everything,” Gerboles shares. “The best founders today aren’t looking for creativity for its own sake. They want to see scalable solutions.”

The foundation of Gerboles’s philosophy lies in automating human-driven processes through software. Whether automating lead generation and funnel tracking, optimizing campaigns for performance with AI, or streamlining day-to-day operational tasks, smart automation reduces costs and enables companies to scale faster.

Take marketing strategy, for example. Instead of handing over control to a traditional large-scale agency, modern founders can engage niche micro-agencies with expertise in specific domains like paid media, SEO, or influencer campaigns. These smaller, hyper-focused teams are far more nimble, deliver measurable ROI, and cost a fraction of the price. 

“When you combine these micro-agencies with contractors and automation, you’ve bypassed a lot of unnecessary overhead,” Gerboles explains.

The importance of accountability, transparency, and results in scaling strategies for bootstrapped founders

For Gerboles, one major shortfall of traditional agencies is the lack of true accountability. “You don’t want vague creative promises or KPIs that could mean anything,” he says. “You want sharp goals and clear deliverables. Most of all, you want systems that let you track performance in real time. Nothing builds trust and drives results faster than data-driven accountability.”

The shift away from agencies is primarily driven by concerns over transparency and reliability. By leveraging smaller, specialized teams or AI-powered tools, startups can maintain a tighter grasp on their marketing and growth. When they find what works, they can iterate quickly based on live campaign data.

“Smart founders don’t have time to wait weeks for an update,” Gerboles quips. “When you build lean growth machines, you’re always connected to your performance metrics. You can pivot instantly. This model rewards consistency and strategic risk-taking.”

When Gerboles designs systems for startups, he emphasizes performance certainty. He eliminates guesswork and sticks to systems that work. It’s a philosophy that resonates with modern entrepreneurs who value clarity and efficiency above all else.

Scaling strategies for bootstrapped founders who don’t consider external funding: a blend of technology and micro-agencies

The evolution Gerboles champions is already well underway. The rise of AI, no-code platforms, and automation tools means startups can do more with less — and faster — than ever. Solutions like automated campaign optimization, predictive analytics, and content creation tools enable startups to scale their output without hiring a large team or committing to an agency’s payroll.

Meanwhile, on-demand contractors and micro-agencies provide laser-focused expertise on an as-needed basis. Whether it’s bringing in a TikTok ads expert for a short-term boost, hiring a conversion copywriter for a product launch, or testing AI-powered chatbots for lead management, lean growth machines are redefining the agility game.

“An expert contractor or a micro-agency specializing in your exact need will always be faster and better than the ‘generalist’ vibes you get from old-school agencies,” Gerboles notes. “Specialization and precision are the name of the game now.”

Founders who want to lead in the new era of business are increasingly following the path Pablo Gerboles lays out. They are choosing smarter systems, investing in the right tech stack, prioritizing accountability, and embracing speed at every level.

“Business isn’t a time to play safe,” Pablo says. “It’s about innovation and pushing edges within a clear strategy. Surround yourself with agile partners, hold processes to results, and find the tools that help you stay lean. That’s how you win in today’s game.”

Gerboles is a thoughtful entrepreneur committed to helping business leaders reinvent their approach to growth. From ideation to execution, his advice rings true: leave the bloated bureaucracy of yesterday’s agencies behind and build lean growth machines fueled by agility and results.

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