Today, pricing is broken into three different umbrella terms: cost-based, demand-based, as well as value-based pricing. At the core of each one’s success, lies both the rivals and the customers. However, each one also boasts its own objective, too. Let’s break it down.

Cost-Based Pricing

This pricing model takes into consideration the price of an item as well as its intricacy. In order to determine the marginal cost of the item, both the cost-plus pricing as well as the mark-up pricing methods are incorporated. In addition, they help pinpoint either the markup or the margin that lies above it.

Demand-Based Pricing

Knowledge about the demand of an item within a market is crucial for this method in addition to taking into account the supply surroundings that need to be established for the current prices as well as the future ones. In addition, this method is great for imagining the general demand as well as raising the market share for each item.

Value-Based Pricing

Since a lot of firms are now becoming more and more hesitant to utilize these former two methods, they are now leaning more towards value-based pricing in order to figure out what the customer needs as well as how much they are willing to pay for every item market segment. Today, some of the most used strategies that fall under value-based pricing include feature-based, bundle, and discount optimization pricing.

Regardless of the one you choose, however, keep in mind that in order to see the most success, you need to have a strong value management method; here, value is made and transferred throughout the market in order to ensure that both the rivals and the customers are united. That being said, the value chain only continues to change and all of the pricing strategies are following suit.

Indeed, today, distributors play a big role in the price management system since they are now much closer to the customers than they used to be. Through value-added distributors, the entire value chain has decreased immensely in size with the manufacturers and customers being the two main players, with the distributors acting as the link between the two. As a result, the distributors’ business model has become a whole lot more complicated as they are now understanding just how crucial it is to have a differential pricing approach that outlines the value proposition, regardless of whether it is the speed or the service, just to name a few.

Some of the most prominent areas that are developing for distributors as a result of this progression include end-to-end technology solutions, support and services, ecommerce, operational efficiency, as well as design. However, this development is only increasing in speed thanks to technology. Indeed, with the explosion of Industrial Internet of Things devices, networks, and the copious amounts of data generated, there is a high probability that AI would make a huge contribution to manufacturing in the next couple of decades. In addition, both cloud service providers, as well as both analytics and infrastructure software vendors, will play a huge role in the IoT acquisitions. As a result, today, it is important to know move away from demand-based pricing strategies and instead focus on reconstructing production costs as well as reaching the demand that only continues to increase within the market.