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Value Over Cost: The AYS Plumbing & Rooter’s Standard for Repair and Maintenance

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Photo courtesy of AYS Plumbing & Rooter

By: Georgette Virgo

When it comes to home maintenance, many households hesitate to take action due to one critical factor: price. The tendency to patch up issues rather than invest in comprehensive renovations is a common approach. However, AYS Plumbing & Rooter, a trusted plumbing repair service in Southern California for almost four years, champions a different philosophy: investing in long-term, quality solutions over cheap, temporary fixes.

This method has led AYS Plumbing & Rooter to growth and success, with the company reporting a staggering 300% year-over-year growth for the past three years. Its outlook challenges the conventional wisdom of low-quality fixes, instead championing value that goes beyond mere cost considerations.

Quality as the Cornerstone of Value

AYS Plumbing & Rooter understands the financial burden that plumbing repair services can place on homeowners, particularly when addressing severe damage or complex issues. The initial cost of a comprehensive repair can be daunting for many customers. 

However, in its years of service, AYS Plumbing & Rooter has observed a crucial pattern: the expense often lies not in a single, thorough repair. Instead, it is in the cumulative cost of repeated fixes using subpar materials or incomplete solutions.

AYS Plumbing & Rooter forms its quality-first technique based on this insight. The company emphasizes the use of premium materials and thorough workmanship, even if it means a higher upfront cost. From the materials it uses to the workmanship it provides, the company refuses to compromise on standards. This dedication makes certain that repairs and installations protect homeowners from the hidden costs of recurring problems.

Michael Lanphear, founder of AYS Plumbing & Rooter, explains, “We’ve seen countless cases where homeowners opt for quick, cheap fixes, only to face the same issue months later. We aim to break this cycle by addressing the root cause and using materials that stand the test of time. It’s an investment in peace of mind and long-term savings.” 

The Human Element: Investing in Expertise

At AYS Plumbing & Rooter, quality extends beyond the selection of premium materials. The company recognizes that excellence in plumbing repair services combines top-tier materials and exceptional craftsmanship. 

Lanphear emphasizes, “Quality isn’t just about what we use; it’s about who installs it. The most expensive pipe in the world is worthless if it’s not installed correctly.” 

That is why AYS Plumbing & Rooter invests in its team of skilled professionals. The company’s philosophy extends beyond client interactions to hiring and retention practices. The company maintains competitive compensation and robust support to attract and retain top talent in the plumbing industry. 

This strategy attracts skilled professionals and establishes excellence and dedication. The result is a team capable of providing outstanding service, verifying that they execute each repair correctly the first time, eliminating the need for repeat visits, and reducing long-term costs for customers.

“Our technicians are the face of our company,” Lanphear emphasizes. “Their proficiency is what transforms a simple repair into a lasting solution. We invest heavily in our team because we know that their skills directly translate to value for our customers.”

Education as an Added Value

The pandemic ushered in a new era of home improvement, with the rise of do-it-yourself (DIY) renovations aimed at improving everyday living. While DIY renovations have empowered homeowners to take charge of their living spaces, AYS Plumbing & Rooter recognizes the importance of confirming these projects, especially plumbing repair services, are executed correctly. 

Lanphear adds, “Hands-on experience is invaluable. While DIY efforts can be rewarding, homeowners can make costly mistakes if they don’t execute them properly.”

For this reason, the company strongly emphasizes educating clients about their plumbing systems, preventative measures, and the importance of regular maintenance. This proactive outlook helps homeowners avoid common pitfalls and makes sure that their DIY projects contribute to the long-term health of their homes.

A Partner in Home Maintenance

Plumbing repair services often carry a hefty price tag, causing many homeowners to opt for quick fixes. However, a well-maintained home clinches comfort and safety for its occupants and preserves and potentially increases the property’s value over time. 

The process of significant home repairs can indeed be daunting, filled with complex decisions and potential pitfalls. This is where AYS Plumbing & Rooter steps in, offering repair services, guidance, and prowess to help homeowners navigate these challenging decisions. 

“We see ourselves as partners in our clients’ home maintenance journey,” Lanphear explains. “Our role goes beyond fixing pipes; we’re here to educate, advise, and corroborate that every repair decision is the right one for the long term.” 

The company’s perspective transforms what could be a stressful experience into an opportunity for homeowners to enhance their living spaces, making every dollar spent on repairs a step toward creating a home that gives value and peace of mind.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Derik Fay: The Strategist Who Built Empires Where Others Saw Limits

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In the ever-changing landscape of entrepreneurship, few names carry the weight of strategic precision like Derik Fay. Behind the scenes of some of the most dynamic, growth-driven companies in America, Fay has become a master at the art of scaling businesses without sacrificing soul.

What makes his journey all the more compelling isn’t just what he’s done — it’s how quietly and deliberately he’s done it. Born in Westerly, Rhode Island, on a cold November day in 1978, Fay didn’t come from connections or capital. He came from resilience. Raised in modest circumstances, he developed a mindset early on that would come to define his success: if a door doesn’t open, build the damn frame yourself.

At 6’1″, Fay’s physical presence is matched only by the magnitude of his vision. Over the past two decades, he’s grown from a solo operator into a force that touches nearly every major sector in American business. He is best known as the founder of 3F Management, a multi-sector venture and private equity firm that acts less like a bank and more like a command center — diagnosing broken business structures, overhauling teams, and rebuilding revenue engines from the inside out.

But 3F is only the beginning. Fay holds active leadership or board roles across a broad range of ventures, including Around the Clock Fitness, SalonPlex, Results Roofing, BIGG Pharma, Tycoon Payments, Eratyc Entertainment, FayMs Films, and even the combat sports disruptor Bare Knuckle Fighting Championships (BKFC). Each of these businesses reflects a different side of his philosophy: high-functioning systems, vertical integration, and zero tolerance for mediocrity. 

And while his public persona is often understated, the reach is massive. His online presence alone has generated billions of views, with over 1.4 million followers engaging with his strategic insights, mentorship content, and thought leadership across platforms. He’s not an influencer — he’s an executor with influence.

Yet behind the numbers and headlines is a family man. Since 2021, Fay has shared his life with his partner, Shandra Phillips, whose presence he often credits as grounding his often chaotic, deal-driven world. Together, they raise two daughters, Sophia Elena Fay and Isabella Roslyn Fay — the true north to his professional compass.

Despite his vast portfolio, Fay is not driven by applause. He’s driven by the ripple effect. Every deal, every venture, every mentorship session carries the same intention: to leave people, companies, and communities better than he found them.

He’s also begun exploring a new frontier — film and entertainment. Through FayMs Films and strategic partnerships with entertainment studios, Fay is merging business with storytelling, stepping occasionally into the spotlight as an actor and executive producer. It’s a logical evolution for a man who’s spent his life crafting narratives — only now, some of them play out on screen.

And while many entrepreneurs spend their careers chasing validation, Fay has been repeatedly recognized in major outlets like Forbes, Yahoo Finance, and Maxim, not for buzz but for results. He’s been cited alongside legacy names in global business and continues to operate with the same laser-focus that got him through his first startup, his first failure, and his first million-dollar win.

In a time when founders obsess over being seen, Derik Fay has built something far rarer — he’s become essential. Not just to his companies, but to the evolving definition of what modern leadership looks like: measured, disciplined, people-first, and unapologetically ambitious.

He doesn’t just build businesses.
He builds systems that build people.

Derikfay.com

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