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4 Advantages of Retrofitting a Building in a Seismic Zone

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When it comes to earthquake preparedness, one of the most important things you can do is retrofit your building. Retrofitting a building means making changes to improve its seismic performance. There are many advantages to retrofitting a building, including reducing damage in an earthquake and saving money on insurance premiums. This blog post will discuss the benefits of retrofitting a building in a seismic zone.

Experts agree that retrofitting is an excellent way to improve the seismic performance of a building. According to the Federal Emergency Management Agency (FEMA), “retrofitting is arguably the single most important thing you can do to increase the safety of your home or business from an earthquake.” Pedram Zohrevand, a member of the American Society of Civil Engineers with extensive knowledge of safe property designs, believes that it is of the utmost importance to ensure your property is safe from natural disasters through retrofitting.

1. Reducing Damage

One of the advantages of retrofitting a building is that it can reduce damage in an earthquake. When a building is not correctly retrofitted, it is more likely to collapse during an earthquake. This can lead to injuries, fatalities, and costly property damage. Retrofitting a building can help prevent this type of damage by strengthening the structure to be better able to withstand the shaking of an earthquake.

In addition to reducing damage to the building itself, retrofitting can also help protect the contents of the building. In a non-retrofitted building, contents can shift during an earthquake and become damaged or broken. By retrofitting your building, you can help keep your belongings safe and reduce the amount of damage that occurs during an earthquake.

2. Saving Money

Another advantage of retrofitting a building is that it can save money on insurance premiums. Buildings not adequately retrofitted are considered high-risk, meaning they will have higher insurance premiums. Retrofitting your building can lower your insurance rates and save money on your premiums.

Retrofitting can also help you save money by preventing business interruptions. If a building is not retrofitted and suffers damage in an earthquake, the business housed in the building may have to close for repairs. This can result in lost revenue and customers. However, if the building is appropriately retrofitted, it is less likely to be damaged in an earthquake, which means the business can stay open and continue generating income.

3. Improves Value

A third advantage of retrofitting a building is that it can improve the property’s resale value. If you plan to sell your property in the future, retrofitting it will make it more attractive to potential buyers. Buyers will be willing to pay more for a property that has been properly retrofitted because they know that it is less likely to sustain damage in an earthquake.

Retrofitting can also help you lease your property more efficiently. Many tenants are now looking for properties that have been retrofitted because they want to be sure that their belongings will be safe in the event of an earthquake. By retrofitting your building, you can make it more attractive to potential tenants and improve your chances of leasing the property.

4. Peace of Mind

The fourth and final advantage of retrofitting a building is that it can give you peace of mind. Knowing that your property is less likely to be damaged in an earthquake can help you sleep better at night. Retrofitting your building will give you peace of mind knowing that you have taken steps to protect your property.

Final Thoughts

Retrofitting your building is an intelligent choice if you live in a seismic zone. It can reduce damage in an earthquake, save money on insurance premiums, improve the resale value of your property, and give you peace of mind. These are just a few advantages of retrofitting a building in a seismic zone.

If you want to retrofit your building, you should contact a professional to help you. They will know how to make your building stronger and less likely to collapse in an earthquake. Experts like Pedram Zohrevand believe that retrofitting is one of the best things you can do to protect your property from earthquakes. So if you live in a seismic zone, don’t wait – retrofit your building today!

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

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Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

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