Lifestyle

EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19

Published

5 years ago

August 4, 2020

After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.

With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online.

Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.

Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.

From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.

When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.

Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.

Lifestyle

FITFCK Unveils Major App Update, Strengthening Its Position as the Go To Platform for Fitness-Focused Connections

Published

2 weeks ago

August 28, 2025

Michelle Langton

FITFCK, the fast-growing fitness dating brand, has launched a significant update to its iOS and Android apps. Introducing a suite of powerful new features designed to make connecting with like minded gym lovers simpler, smarter and more engaging.

The refreshed app experience allows users to filter matches by location, gender, fitness level and intent whether seeking a date, a relationship or a new social connection. The update now adds an interactive map to discover nearby users and upcoming events, a curated “Spotlight” section showcasing exclusive content, ad free browsing for premium members and message read receipts to keep conversations flowing.

“Our goal is to merge cutting edge tech with the active lifestyle that our community lives and breathes every day” said Founder Jamie Wykes-Hobday. “This update is about making those connections happen faster, easier and with even more relevance.”

In addition to its digital growth, FITFCK recently hosted a sold out event in collaboration with BoohooMAN Active. The event brought together hundreds of fitness enthusiasts for a high energy mix of workouts, socialising and entertainment. Further proving that FITFCK’s community thrives both online and in real life. With more themed workout meet and mingle events planned in the coming months, the brand is set to continue expanding its reach beyond the gym floor.

FITFCK’s blend of innovative app features and immersive events reflects its mission to create a space where fitness and connection go hand in hand breaking down barriers, inspiring healthy lifestyles and bringing like minded people together. A brand to watch out for now and in the future.

About FITFCK:

FITFCK bridges fitness and romance through advanced digital tools and curated in person experiences. Operated by Social Station Group Ltd and headquartered in UK, the brand connects thousands of fitness lovers nationwide.