Lifestyle
EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19

After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.
With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online.
Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.
Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.
From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.
When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.
Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.
Lifestyle
Never Too Late: G.A. Sallee’s Debut Thriller Is an Ode to Creative Timing

G.A. Sallee’s journey to authorship didn’t begin in a college writing class or with a publishing contract in hand. It began with a lifelong love of storytelling, set aside during his military service. Now, with the release of his debut novel, True Crime: Fact or Fiction, Sallee proves that creative callings don’t come with expiration dates.
Writing Without a Deadline
Sallee first discovered his passion for writing in high school, but like many, life pulled him in different directions. Service in the U.S. Army, marriage, and the everyday responsibilities of adulthood filled the years. But the spark remained.
“Once I started again, it took on a life of its own,” he says. “Halfway through, I realized I was writing a real book.”
That realization mirrors a broader shift in the publishing world. According to Publishers’ Weekly, more than 60% of debut authors today are over the age of 40. Sallee joins this wave with a novel that’s both personal and poignant, shaped by experience and driven by heart.
Inside the Pages of True Crime: Fact or Fiction
The story centers on podcaster Scott Townsend, whose true crime series leads him to investigate a 5-year-old cold case. But when he uncovers a second murder echoing the first, his pursuit of the truth becomes increasingly dangerous. What started as a strategy to grow his audience spirals into something far more threatening.
As Scott’s motives shift and his safety unravels, the novel asks timely questions: When does storytelling cross the line into obsession? And what happens when the pursuit of justice becomes personal?
The title isn’t just about the podcast content: it reflects the uncertainty surrounding Scott’s own reality. Readers are invited to question what’s real, what’s constructed, and how far someone will go for the sake of a story.
A Life That Informs the Work
Sallee served in the Iraq War and currently lives in South Carolina with his wife, Sandrice, and their three dogs. His experiences inform his writing in quiet, powerful ways. Themes of duty, perseverance, and emotional complexity run through the narrative, lending it depth without ever becoming heavy-handed.
“My dog Jake would lie on my lap while I wrote. I’d type on his back for hours,” he recalls. That simple image speaks volumes about the warmth and humanity behind the suspense.
Beyond the military and family life, Sallee’s writing space is steeped in personal meaning. Surrounded by loved ones and memories, he crafts stories that are as much about human nature as they are about crime and mystery.
A Story That Resonates Beyond the Page
In a market often driven by fast-paced trends and debut authors in their twenties, Sallee’s voice offers something different: perspective. His storytelling isn’t flashy, but focused, clear, and emotionally grounded. Readers looking for depth over drama will find a welcome space here.
He writes not just to tell a story but to connect. ‘I want people to feel like they’re part of my journey,” he says.
What’s Next
While Sallee dreams of reaching bestseller lists and publishing more novels, his real success is in showing what’s possible when passion meets perseverance. His book is a reminder to anyone feeling the urge to create – there’s no wrong time to begin. Each word written is a step toward something meaningful.
If you’re searching for your next thriller or murder mystery with substance and heart, True Crime: Fact or Fiction deserves a place on your shelf.
You can learn more and follow G.A. Sallee’s journey at gasallee.com.
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