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EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19

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After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.

With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online. 

Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.

Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.

From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.

When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.

Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Documentary Alert: Derik Fay – A Hidden Architect in Plain Sight

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Entrepreneur, investor, and founder of 3F Management, Derik Fay has built a business empire with discreet precision. Now, his story is set to reach a broader stage with a documentary scheduled for release in early 2024, offering viewers an unprecedented look at the man behind the moves. 

From Small‑Town Roots to Private Equity Power

Born November 19, 1978, in Westerly, Rhode Island, Fay’s trajectory defies conventional entrepreneur narratives. He began with limited resources but an expansive vision. After the success of his early fitness venture, he shifted to the private equity and operational model through 3F Management, quietly holding or controlling stakes in companies across fintech, media, health, construction and more.

The Documentary’s Focus: Strategy, Legacy, Quiet Influence

The upcoming film dives into Fay’s behind‑the‑scenes methodology. Rather than spotlight‑chasing, the narrative shows how Fay executes in boardrooms most never see, scales companies most never hear of, and converts digital authority into foundational power. It highlights how his Instagram following of over 1.4 million and billions of digital impressions are not the goal—they are the byproduct of systematic growth and influence.

Why This Story Matters Now

In an era of flash exits, viral entrepreneurs and boom‑and‑bust startups, Fay represents a different archetype: the silent architect building for endurance. The documentary frames his model as an antidote to hype—emphasizing infrastructure, sustainable growth and strategic compounding. Viewers will follow his journey from his earliest days in Rhode Island to boardroom negotiations, legacy exit strategies and personal transformation.

What You’ll Discover

  • The founding and expansion of his early fitness business, and how that created the blueprint for modern deal‑making.
  • The evolution of 3F Management and its broader holdings, showing how Fay’s operational involvement distinguishes him from traditional investors.
  • Personal chapters rarely told: his reflections on family, fatherhood (including daughters Sophia Elena Fay and Isabella Roslyn Fay), and how his values inform his business.
  • Digital influence redefined: how millions of followers and global content served not as showmanship, but as a platform for entrepreneurs, giving back and platform building.
  • A net worth estimate derived from exits, real‑estate holdings and equity positions—though Fay chooses discretion, analysts place his worth comfortably into the $100 million‑plus range, with some valuations exceeding $250 million.

Anticipated Release & Impact

According to early reports, the documentary is scheduled for release in the first quarter of 2024.  While the exact distribution vehicle is unconfirmed, the subject’s reach, story and timing suggest a high‑profile streaming launch is possible. For those tracking “Derik Fay documentary” or “Derik Fay Netflix,” this will be a key watch.

Final Word

The documentary isn’t merely about success. It’s about how success is built—behind closed doors, sometimes unseen, yet undeniably powerful. Derik Fay’s story reminds us that influence isn’t measured only in noise—it is often measured by the legacy quietly assembled.

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