Lifestyle

EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19

Published

4 years ago

August 4, 2020

After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.

With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online.

Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.

Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.

From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.

When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.

Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.

Lifestyle

Veterans Care Coordination Outlines 10 Ways to Honor Senior Service Members

Published

6 days ago

April 25, 2024

Michelle Langton

Honoring senior veterans is a meaningful way to acknowledge their service and sacrifices for the country.While there are many different ways to honor those who have served their country, Veterans Care Coordination (VCC) – a company that helps senior Veterans apply for home care services, has outlined 10 of the most effective ways to show appreciation and respect to older servicemembers in our communities.

1. Attend Veteran Ceremonies and Events: Participate in local veteran ceremonies, parades, and events, especially on days like Veterans Day and Memorial Day. Your presence demonstrates respect and recognition for their contributions.

2. Volunteer for Veteran Organizations: Many organizations that support veterans need volunteers. Offer your time to help with events, administrative tasks, or outreach programs that benefit senior veterans.

3. Visit Veteran Homes and Hospitals: Spend time with veterans in homes and hospitals. Many senior veterans, especially those in long-term care, appreciate visits and the opportunity to share their stories.

4. Educate Yourself and Others: Learn about the history, challenges, and contributions of veterans. Educate others by organizing or participating in community talks, school projects, or social media campaigns.

5. Support Veteran-Owned Businesses: Patronize businesses owned by veterans. This economic support helps veteran entrepreneurs and shows appreciation for their continued contributions to the community.

6. Create a Community Project: Initiate projects that specifically benefit senior veterans, such as building wheelchair ramps for disabled veterans or organizing social events that cater to their interests and needs.

7. Offer Your Skills and Services: If you have special skills or services, offer them to senior veterans. This could include legal advice, home repairs, medical care, or technological assistance.

8. Donate to Veteran Charities: Financial contributions to reputable organizations supporting veterans can make a significant impact. These donations often go toward programs that improve the quality of life for senior veterans.

9. Write Letters or Cards: Sending personalized letters, cards, or care packages to Senior veterans, particularly those without close family, can brighten their day and make them feel valued and remembered.

10. Advocate for Veteran Rights and Benefits: Be an advocate for veteran rights and benefits, ensuring they receive the support and recognition they deserve. This can involve supporting legislation, participating in advocacy groups, or simply spreading awareness of the issues facing senior veterans.

By implementing these actions, individuals and communities can honor senior veterans in meaningful ways, showing gratitude for their service and ensuring they are respected and remembered.