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EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19

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After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.

With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online. 

Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.

Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.

From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.

When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.

Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Commercial and Industrial Lighting Solutions: A Bright Future with LEDLightExpert

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Today, conserving the planet’s dwindling resources is more critical than ever, but many commercial buildings still waste approximately 30% of the energy they consume. Fortunately, the emergence of LED lighting equips these businesses with a powerful way to improve operations while reducing overhead costs.

“Our mission is to provide sustainable lighting solutions that reduce energy consumption and lower the carbon footprint of commercial and industrial operations,” says Dara Greaney, CEO of LEDLightExpert.com. “LED lighting is a huge leap forward in technology. It offers outstanding benefits both for businesses and for the planet.”

Why LED lighting is the sustainable choice for commercial and industrial applications

Traditional lighting solutions like incandescent and halogen lamps convert much of the energy they consume into heat, making them hot to the touch. In contrast, LEDs generate minimal heat and use most of their energy to produce light, making them far more efficient and reducing a building’s cooling load.

Thanks to their efficiency, LEDs use approximately 75% less energy than their incandescent counterparts. For large commercial and industrial spaces requiring extensive lighting, energy efficiency translates into substantial cost savings. The energy bills of facilities operating on a 24/7 schedule, such as warehouses and manufacturing plants, stand to benefit the most.

A positive review from an LEDLightExpert customer states, “The 52-500, 100-watt LED flood lights we ordered were heavy-duty, sealed for exterior use, and had 50% more lumens than the 100-watt lights they replaced.”  

LEDs also boast an impressive lifespan. Because LED bulbs last up to 25 times longer than traditional incandescent bulbs, customers can expect fewer replacements and lower maintenance costs.

Whereas traditional lighting options might need to be replaced every few months or years, LED lights last for decades with minimal maintenance. This longevity is crucial in industrial environments where accessing light fixtures can be challenging and costly.

In a recent review, another satisfied LEDLightExpert customer reports, “We have used these 150w LEDs to retrofit 62 400w metal halide lights in our church parking lot. I just ordered the last [five] needed to complete this project. The original LED lights have been in for over a year with not one issue. Great product […] great customer service!”

LED bulbs are an all-around boon for the environment. By consuming less energy, they lower greenhouse gas emissions and contribute to a smaller carbon footprint. Their long lifespan also reduces waste and the overall impact on landfills. 

Finally, unlike fluorescent lighting, which contains hazardous substances like mercury, LEDs are non-toxic and do not require special disposal procedures. This makes them a safer and more eco-friendly option for businesses looking to enhance their sustainability practices.

LED lighting offers improved lighting quality

It turns out that LED bulbs benefit people as well as the planet. Advanced LED features such as dimming capabilities, smart controls, and motion sensors allow businesses to tailor lighting systems to a range of needs and conditions. 

Additionally, the wide range of cool and warm lighting options available from LED bulbs enables businesses to optimize comfort with the most natural lighting possible. Studies confirm that well-lit workplaces lead to increased productivity, health, and job satisfaction for employees.

“The brightness, clarity, and consistency of LED lights ensure safer and more productive work environments,” Greaney notes. “At LEDLightExpert, we are dedicated to lighting solutions that enhance visibility and make the workplace a more enjoyable place to be.” 

LEDLightExpert: Leading the way in commercial and industrial lighting

LEDLightExpert has made a name for itself in the realm of commercial and industrial lighting, and its commitment to quality and innovation is evident in its comprehensive product offerings. The brand’s high bay LED lights deliver bright and consistent lighting even in rooms with high ceilings and expansive spaces, making them ideal choices for warehouses, manufacturing facilities, and gymnasiums, providing powerful and efficient illumination. The high bay lights ensure every corner of the facility is well-lit, enhancing both safety and productivity. 

For these unique applications, LEDLightExpert offers several options. First, named for their characteristic circular shape, UFO Style High Bay lights provide broad and efficient illumination. Designed for maximum efficiency and minimal maintenance, their innovative design ensures an even distribution of light across expansive areas such as factories and storage facilities.

Next, featuring long LED tubes, Linear Style High Bay lights are known for their energy efficiency and high lumen output. They are perfect for spaces with ceiling heights ranging from 15 to 30 feet.

Finally, for spaces that need 360-degree lighting, LED Corn Bulbs from LEDLightExpert present an ideal solution. These bulbs, shaped like an ear of corn with multiple LED chips installed on all sides, are excellent replacements for traditional metal halides, high-pressure sodium lamps, and CFL bulbs. They offer a cost-effective path to upgrade lighting systems by enabling businesses to retrofit current fixtures to LED without considerable infrastructure changes.

Safety and security are a top concern in industrial and outdoor commercial settings. LEDLightExpert offers commercial LED floodlights that illuminate vast areas such as parking lots, building façades, and construction sites with bright and consistent lighting that enhances visibility and deters potential security threats. Their durable design withstands harsh weather conditions while providing maximum visibility.

For outdoor perimeters, LEDLightExpert’s Industrial LED Wall Packs are another excellent lighting option. These fixtures provide powerful lighting that enhances security and aesthetics at the same time.

LEDLightExpert’s street and parking lot lights are well-suited for municipal and commercial applications, ensuring well-lit paths and parking areas. Their design focuses on both performance and energy savings, improving public safety with reliable, bright lighting. 

“Our lineup of LED products meets the wide range of needs expressed by our commercial and industrial clients,” explains Greaney. “From high-wattage flood lights to customizable lighting solutions, we are constantly innovating to bring the latest LED technology to our customers. With LED, the benefits are clear, the products outstanding, and the future undeniably bright.”

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