EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19
After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.
With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online.
Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.
Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.
From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.
When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.
Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.
The Benefits Of Staff Training And Development In Geriatric Care
Staff training and development are critical in the senior care industry to ensure high-quality care for elderly patients. As the population ages, the demand for senior care is increasing, and the quality of care provided by staff can significantly affect patients’ physical and mental health. Therefore, business owners must invest in staff training and development to ensure optimal patient care and achieve business success. Lisa Winters, New York City, explores the benefits of staff training and development in geriatric care.
Enhance Patient Care
The primary focus of senior care is to provide quality care to elderly patients, and staff training and development contribute to this aspect significantly.
Properly trained staff understand the unique needs of elderly patients, such as medication management, mobility assistance, and specialized therapy. Training ensures staff knows the latest techniques and best practices for geriatric patients.
Staff development also helps employees recognize factors that affect an elder’s physical and mental health, enabling them to provide personalized care.
Better Healthcare Outcomes
Proper staff training and development can lead to better healthcare outcomes for seniors. Employees who understand managing chronic health conditions can provide better care and help prevent complications.
Additionally, staff who are trained in fall prevention can reduce the number of falls that occur in the facility, leading to reduced hospitalizations and improved resident health.
Improve Staff Productivity
Training and development allow employees to learn new and refine old skills, making them more productive in their work. Regular training sessions help employees stay updated with new tools or procedures that could help them perform their job more effectively.
Increased productivity eventually translates into better patient care, reduced employee turnover, and improved business operations.
Staff development programs give employees a sense of career development, vital to retention. Opportunities to advance and broaden their skills through training can motivate employees to stay within the company.
Employers can benefit from reduced staff turnover, improved productivity, and a stable workforce.
Increased Staff Confidence
Training and development can increase employee confidence by providing new skills and knowledge to perform their job correctly.
When properly trained, employees are more willing to take on new responsibilities and more challenging tasks, avoiding mistakes that can lead to poor patient care or safety hazards. Confidence in their abilities improves staff morale, leading to better teamwork and more effective operations.
Effective communication is crucial in senior care, as employees must work together to meet the needs of residents.
Staff training and development can improve communication skills, helping staff members communicate effectively with residents, families, and coworkers. Improved communication can improve care coordination, increase resident satisfaction, and reduce misunderstandings.
Compliance With Regulations
The geriatric care industry is highly regulated to safeguard patients and the staff. Refresher training on regulatory requirements is essential to avoid violations that could harm patients and result in significant fines.
Training and development around sensitive issues such as patient confidentiality or infection control can also ensure that staff follows the established guidelines, protecting patients from harm.
Although investing in staff training and development may seem expensive, it can result in cost savings in the long run when well-trained staff is better equipped to identify potential issues before they become significant problems, reducing the need for expensive interventions.
Providing high-quality senior care requires a team of well-trained and knowledgeable staff. When staff are well-trained and developed, this can lead to an improved reputation for the organization providing the care.
Families and seniors are more likely to trust an organization that invests in its staff and provides quality care.
Lisa Winters, New York City, believes staff training and development are central to the success of geriatric care facilities. Investing in employee education can improve patient care and business operations, increase employee retention, higher employee morale, and adherence to regulatory compliance. Business owners should prioritize staff training and development to ensure optimal patient care and provide a supportive work environment.
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