Lifestyle

EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19

Published

4 years ago

August 4, 2020

After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.

With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online.

Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.

Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.

From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.

When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.

Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.

Lifestyle

Luyors and the Anti-Aging Market: Redefining Youthful Skin with Technology

Published

1 day ago

September 19, 2024

Michelle Langton

Photo Credit: Luyors

Byline: Katreen David

“Technology has always been the beauty industry’s best-kept secret, but now it’s time to bring it out of the shadows,” says a spokesperson for Luyors. As the world of beauty and wellness demands more of its innovators, companies like Luyors are stepping into the spotlight, wielding futuristic innovations to redefine how we perceive, tackle, and celebrate aging.

In an era where the pursuit of eternal youth drives both market trends and consumer behavior, Luyors is carving out a niche that blends technology with timeless beauty. The brand’s anti-aging solutions aren’t merely about battling wrinkles; they’re about enhancing the skin’s natural radiance through the power of LED technology.

With promises of smoother skin, reduced fine lines, and a luminous glow, Luyors’ products have become a go-to solution for those looking to turn back the clock without invasive procedures.

High-Tech Anti-Aging: A New Dawn in Beauty and Wellness

The beauty and wellness industry has long been fixated on anti-aging. With time and technology revamping the standards, Luyors has invented new ways to find the Fountain of Youth without stepping out of the house.

“We’re witnessing a significant change in how aging is handled,” the company’s spokesperson notes. “Consumers are no longer satisfied with just looking good—they want to feel good, too. That’s where our technology steps in, bridging the gap between skincare and wellness.” This is where their LED light therapy miracle, the Equinox Pro LED mask, makes a difference, especially for individuals searching for a robust at-home skincare gadget.

This anti-aging wonder fits right into the busiest—or even laziest—lifestyles.

Technological advancements and a growing consumer appetite for innovation have driven the explosion in the popularity of tech-enhanced skincare in recent years. Brands like Luyors have made LED light therapy, once confined to dermatologists’ offices, accessible in the comfort of one’s home.

Featuring 656 strategically placed LEDs and six versatile modes, the Equinox™ Pro offers a customizable experience tailored to individual skin needs. From boosting collagen production to reducing dark circles, the mask promises professional-grade results in just 10 minutes per day. This combination of simplicity and effectiveness has made LED masks one of the most sought-after beauty gadgets in 2024.

Luyors’ representative is quick to accentuate the brand’s commitment to delivering science-backed solutions. “At Luyors, we don’t believe in gimmicks,” he says. “Our products are grounded in research, and we work closely with dermatologists to guarantee that they meet the highest standards of efficacy and safety.”

The Future of Skincare is Now

The intersection of technology and beauty will continue to shape the industry. Experts expect the next wave of innovations to include even more personalized and data-driven skincare solutions as brands use AI and machine learning to create products tailored to each consumer’s unique skin profile.

Luyors is already exploring these possibilities, with plans to expand its product line to include AI-powered skincare devices that analyze the skin in real time and adjust treatments accordingly. “We’re just scratching the surface of what’s possible,” the brand’s spokesperson hints. “The future of skincare is no longer about simply looking younger; it’s about understanding our skin on a deeper level and giving it exactly what it needs.”

As consumers become increasingly tech-savvy and demand more from their beauty products, companies like Luyors are poised to lead the charge. Luyors redefines what it means to age gracefully by staying ahead of trends.