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EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19

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After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.

With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online. 

Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.

Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.

From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.

When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.

Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Skin Design Tattoos and Robert Pho Take NYC

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For over two decades, Skin Design Tattoos has been a leading name in the tattoo industry. Recently, it opened its flagship studio in the vibrant Soho district of New York City. The launch, sponsored by Philipp Plein and Villon, attracted a glamorous crowd, including top figures from New York’s entertainment and tattoo scenes. Notable attendees included comedian Shiggy, members of VH1’s “Black Ink Crew,” and renowned tattoo artist Keith Hernandez. Photographer Josh Sobel elegantly captured the event, which was coordinated by PR professionals Shawn Germain of Tomorrow’s Group and Johnny Donovan.

The studio’s design, featuring sleek lines and raw brick, provides an elegant backdrop for the intricate black and grey realism tattoos that Skin Design is famous for. This aesthetic is echoed in the collections of sponsor Philipp Plein, known for his use of stark lines and intense shading to add depth.

Robert Pho, CEO and Founder of Skin Design, shared his artistic vision at the event, describing his designs as “not just art; they are narratives of life’s stark contrasts, capturing tales of survival, redemption, and transformation.”

The studio is also known for its comprehensive apprenticeship program, where artists like Reena Pho, now a seasoned tattooist at Skin Design, hone their skills under Robert’s mentorship. Robert also hinted at future philanthropic efforts through a non-profit aimed at supporting aspiring artists who face financial constraints.

Since its inception, Robert Pho’s dedication has driven Skin Design Tattoos to international acclaim and a respected position in the tattoo world. The opening of the flagship studio at 285 Lafayette Street in New York is a testament to the brand’s enduring influence and innovation in tattoo artistry. Visit the studio in person, book a consultation at skindesigntattoos.com, or follow their creative progress on Instagram via @robert_pho.

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