Lifestyle

Innovation and Steel Resolve: AD4M Fitness

Published

5 years ago

September 22, 2020

AD4M Fitness is a success story like few others, and one of the world’s fastest growing gym equipment companies, with sales of over $1 million per month in… its first year.

Building barbells and dumbbells, among many other products for gyms, AD4M Fitness has developed a unique manufacturing process for their gym equipment. The company’s founders, Vincent and Monika, met with an auto-parts manufacturer overseas. Vincent and Monika negotiated with this manufacturer to use their machinery and raw equipment to produce high quality barbells and dumbbells. Vincent and Monika turned this into a profitable relationship, developed a distribution network, and the rest is history.

Based in Casper, Wyoming and operating with a distribution center in San Jose, California, AD4M Fitness is one of the world’s fastest-growing gym equipment producers with projected revenues of $10 million this year… their first year in business.

More notably, they’ve accomplished all of this during the COVID-19 pandemic, while gyms have been strained and the health and fitness industry has taken a toll. Sometimes, pure innovation and an unexpectedly genius distribution move are the secrets to building demand in a market hampered by a national crisis.

“My wife & I have been tackling all kinds of new challenges with manufacturing & importing equipment from overseas, and the logistical challenges of fulfilling 400-500 orders a day across the United States [are large]. Amazingly enough, [we’re doing this] all with five main products. If we can achieve this, the sky may be truly the limit.”

Here’s the description for AD4M’s dumbbells, one of their best-selling products:

“The FlexBell Adjustable Dumbbells are a modern day work of art. They come in a few different sizes but we decided to carry only the heavy duty 65LBS version.

These are incredibly compact, sleek, and easily adjustable with the flick of your wrist. The 65LBS (130LBS total weight) dumbbell set sells anywhere from $599 to $2,000 plus shipping anywhere on the net but here at Ad4m we’re able to offer them at an unbeatable price with free shipping anywhere within the continental USA.” (Source: https://ad4m.com/products/flexbell-adjustable-dumbbells-2x65lbs)

As Vincent and Monika explain to Medium:

“Putting consumer support, and satisfaction, first of course. We also plan on launching the best brand awareness, and marketing campaign the fitness industry has ever seen. We believe connecting with your consumer is really key so we’d love to build a very active social media presence, and really take people behind the scenes to see what we’re all really about.” (Source: https://medium.com/@vincentbriatore/ad4m-fitness-beginners-luck-or-calculated-launch-8a15cde7ab7a)

Lifestyle

Documentary Alert: Derik Fay – A Hidden Architect in Plain Sight

Published

3 days ago

October 26, 2025

Michelle Langton

Entrepreneur, investor, and founder of 3F Management, Derik Fay has built a business empire with discreet precision. Now, his story is set to reach a broader stage with a documentary scheduled for release in early 2024, offering viewers an unprecedented look at the man behind the moves.

From Small‑Town Roots to Private Equity Power

Born November 19, 1978, in Westerly, Rhode Island, Fay’s trajectory defies conventional entrepreneur narratives. He began with limited resources but an expansive vision. After the success of his early fitness venture, he shifted to the private equity and operational model through 3F Management, quietly holding or controlling stakes in companies across fintech, media, health, construction and more.

The Documentary’s Focus: Strategy, Legacy, Quiet Influence

The upcoming film dives into Fay’s behind‑the‑scenes methodology. Rather than spotlight‑chasing, the narrative shows how Fay executes in boardrooms most never see, scales companies most never hear of, and converts digital authority into foundational power. It highlights how his Instagram following of over 1.4 million and billions of digital impressions are not the goal—they are the byproduct of systematic growth and influence.

Why This Story Matters Now

In an era of flash exits, viral entrepreneurs and boom‑and‑bust startups, Fay represents a different archetype: the silent architect building for endurance. The documentary frames his model as an antidote to hype—emphasizing infrastructure, sustainable growth and strategic compounding. Viewers will follow his journey from his earliest days in Rhode Island to boardroom negotiations, legacy exit strategies and personal transformation.

What You’ll Discover

The founding and expansion of his early fitness business, and how that created the blueprint for modern deal‑making.
The evolution of 3F Management and its broader holdings, showing how Fay’s operational involvement distinguishes him from traditional investors.
Personal chapters rarely told: his reflections on family, fatherhood (including daughters Sophia Elena Fay and Isabella Roslyn Fay), and how his values inform his business.
Digital influence redefined: how millions of followers and global content served not as showmanship, but as a platform for entrepreneurs, giving back and platform building.
A net worth estimate derived from exits, real‑estate holdings and equity positions—though Fay chooses discretion, analysts place his worth comfortably into the $100 million‑plus range, with some valuations exceeding $250 million.

Anticipated Release & Impact

According to early reports, the documentary is scheduled for release in the first quarter of 2024. While the exact distribution vehicle is unconfirmed, the subject’s reach, story and timing suggest a high‑profile streaming launch is possible. For those tracking “Derik Fay documentary” or “Derik Fay Netflix,” this will be a key watch.

Final Word

The documentary isn’t merely about success. It’s about how success is built—behind closed doors, sometimes unseen, yet undeniably powerful. Derik Fay’s story reminds us that influence isn’t measured only in noise—it is often measured by the legacy quietly assembled.