Lifestyle

Innovation and Steel Resolve: AD4M Fitness

Published

4 years ago

September 22, 2020

AD4M Fitness is a success story like few others, and one of the world’s fastest growing gym equipment companies, with sales of over $1 million per month in… its first year.

Building barbells and dumbbells, among many other products for gyms, AD4M Fitness has developed a unique manufacturing process for their gym equipment. The company’s founders, Vincent and Monika, met with an auto-parts manufacturer overseas. Vincent and Monika negotiated with this manufacturer to use their machinery and raw equipment to produce high quality barbells and dumbbells. Vincent and Monika turned this into a profitable relationship, developed a distribution network, and the rest is history.

Based in Casper, Wyoming and operating with a distribution center in San Jose, California, AD4M Fitness is one of the world’s fastest-growing gym equipment producers with projected revenues of $10 million this year… their first year in business.

More notably, they’ve accomplished all of this during the COVID-19 pandemic, while gyms have been strained and the health and fitness industry has taken a toll. Sometimes, pure innovation and an unexpectedly genius distribution move are the secrets to building demand in a market hampered by a national crisis.

“My wife & I have been tackling all kinds of new challenges with manufacturing & importing equipment from overseas, and the logistical challenges of fulfilling 400-500 orders a day across the United States [are large]. Amazingly enough, [we’re doing this] all with five main products. If we can achieve this, the sky may be truly the limit.”

Here’s the description for AD4M’s dumbbells, one of their best-selling products:

“The FlexBell Adjustable Dumbbells are a modern day work of art. They come in a few different sizes but we decided to carry only the heavy duty 65LBS version.

These are incredibly compact, sleek, and easily adjustable with the flick of your wrist. The 65LBS (130LBS total weight) dumbbell set sells anywhere from $599 to $2,000 plus shipping anywhere on the net but here at Ad4m we’re able to offer them at an unbeatable price with free shipping anywhere within the continental USA.” (Source: https://ad4m.com/products/flexbell-adjustable-dumbbells-2x65lbs)

As Vincent and Monika explain to Medium:

“Putting consumer support, and satisfaction, first of course. We also plan on launching the best brand awareness, and marketing campaign the fitness industry has ever seen. We believe connecting with your consumer is really key so we’d love to build a very active social media presence, and really take people behind the scenes to see what we’re all really about.” (Source: https://medium.com/@vincentbriatore/ad4m-fitness-beginners-luck-or-calculated-launch-8a15cde7ab7a)

Lifestyle

Gutiérrez F Studio Masters the Art of Unforgettable Events

Published

2 weeks ago

September 24, 2024

Michelle Langton

Photo Credit: Gutiérrez F Studio

Byline: Katreen David

Every great love story deserves a walk down the aisle straight out of a fairytale. From the conceptualization to the perfect centerpiece, boutique event planning companies like Gutiérrez F Studio can puzzle the details together to craft an event that tells the bride and groom’s story.

Today, where wedding ideas are beautiful yet veer toward feeling recycled, Gutiérrez F Studio imparts a sense of uniqueness, identity, and human connection to every event it brings to life.

“Everyone has access to the same Pinterest boards, but our mission is to create events that are truly unique. We aim to make every detail tell a part of our clients’ stories,” shares Fernando Gutiérrez, the founder and lead creative of Gutiérrez F Studio.

Knot Your Average I Do: Crafting Experiences

From the very first consultation, it is clear that the Mexico-based event studio is anything but run-of-the-mill. Each project is a culmination of a deeply personal journey, guided by a commitment to crafting experiences that are both visually elegant and emotionally reverberant.

At Gutiérrez F Studio, the magic of a well-crafted event is not just about grand visuals; it is about creating experiences that age gracefully into core memories over time.

The nuptials designed by Gutiérrez F Studio are out to resonate deeply with the people they celebrate. As a full-service event design and production studio, Gutiérrez F Studio specializes in transforming visions into reality through custom architectural design and art. It comprises a team of warm, reliable, and innovative creatives.

What truly speaks volumes about its signature brand is the dedication to delivering seamless, end-to-end service that covers every aspect of the event. The team meticulously plans and manages every detail, collaborating exclusively with top-tier suppliers for quality that is second to none. This encompasses aspects that engage all the senses, such as top-tier audiovisual elements and menus curated by world-renowned chefs.

The studio has put its name on the map as a master of storytelling, a notion that is evident in even the minutest of details. “We don’t just follow trends. Instead, we create atmospheres that blend romance, elegance, and innovation, tailored to reflect each couple’s unique love story,” notes Fernando Gutiérrez. “Our aesthetic is concept-driven, meaning every event we design is a one-of-a-kind narrative brought to life in creatively curated spaces.”

From 2017 to Forever

Over the next 12 months, Gutiérrez and his team will actively explore opportunities to expand their target locations, aiming to bring their bespoke event design and production services to new international markets. So far, they have been the go-to brand across Mexico and Europe.

Since its founding in 2017, Fernando Gutiérrez’s company has completed over 320 projects, earning clients’ trust locally and globally. From the beaches of Mexico to its rapid expansion into the scapes of Spain and Italy, Gutiérrez F Studio has been rendering exceptional events worldwide, proving that the celebration of love is a universal language.

“Whether we’re planning events in Mexico or across the ocean, we hope to create moments that our clients will look back on fondly,” shares Fernando Gutiérrez.

For every bride and groom that the team works with, Gutiérrez F Studio promises that each walk down the aisle is the start of a new fairytale that is entirely their own.