Domain Authority is the most renowned metric in the SEO industry used to evaluate a website’s authority, credibility, and overall quality. It is a website ranking score developed by Moz (the 21st century SEO giants) to determine a site’s authority.

Since late 2003, Moz has been at the forefront of pioneering innovations that have helped better websites’ rankings on search engine result pages. Recently Moz announced the launching of Domain Authority 2.0. Therefore, in this post, we will talk about everything you need to know about Domain Authority 2.0.

What is Domain Authority?

Domain Authority DA is a search engine ranking metric developed by Moz to help users evaluate or predict how their websites rank on search engine result pages (SERP). DA metric scores range from 0 to 100; the higher the metric score, the higher its chances of ranking in SERP and vice versa.

Domain authority is calculated by linking the number of links, root domain spam scores, and other metrics into one score. It gives more insight into your site’s strength and credibility in terms of SEO and predicts the likelihood that your website will rank for specific keywords compared to other competitor sites.

Generally, the higher the DA score of your website, the better its chances to appear when people search on Google or Bing for related keywords.

Why is Domain Authority Important?

Domain authority is essential because it is a representation of how your website ranks on search engines. It positions you to understand how search engines determine your site’s authority, credibility, and content quality. DA also helps you see how you compare with your competitors and outrank them.

Comparing your website’s domain authority to your competitor’s helps you fine-tune your strategies and stand out. For instance, an external link from a site with high DA is more valuable than an external link from a site with low authority. Therefore, knowing your domain authority and your competitors’ will help you easily determine who to target backlinks for.

How Domain Authority is Calculated

Domain authority is an overview of how effective your search engine optimization (SEO) strategies have been. This invariably means that the DA score is determined based on link data and aggregate metrics. For instance, a website like Wikipedia or Google with a high volume of top-notch external links has a higher DA score than a new site with little or no external links.

What is Domain Authority for?

Generally, your Domain authority metric is your site’s reputation. When you have a high DA score, your website will rank on Google’s first SERP because it trusts that you provide unique content. The higher your domain authority, the higher your chances of ranking for keywords and specific terms people search for often.

How To Check Your Domain Authority Score

You can check your website’s domain authority using the following tools online.

• PrePostSEO
• Moz Keyword Explorer
• Moz Link Explorer

After checking your DA in any of the tools listed above, the score you see should not make you fret. This is because Domain authority in itself is a comparative metric and not an absolute/concrete indicator. It only predicts a site’s ranking ability on a particular keyword as compared to other competitor sites.

Your primary focus is to have a higher domain authority score than those you’re directly competing with. You always want to rank higher than your competitors in all search engines. That’s all that should matter to you.

How is Moz’s Domain Authority Changing to Domain Authority 2.0?

So, what’s new about the new Domain Authority 2.0 announced by Moz?

1. Bigger Link Index

One of the best features of the new DA 2.0 is its bigger link index (link explorer) which contains over 35 trillion links. In the SEO industry, this is the biggest so far. It will take you approximately 1.1 million years if you are to count one link per second. This is to give you an idea of how big the link index is. And this is what the new DA 2.0 comes with. Also, it uses a new machine learning and artificial intelligence model to predict rankings.

2. Daily Updates

The new Domain Authority 2.0 comes with a daily update feature. It is updated daily, and this is a great improvement compared to the old domain. The old DA updates once every month while the new domain authority is constantly updating, and more features are being added for better efficiency.

3. Spam Score Incorporation

The new Domain Authority 2.0 comes with a spam detection system. Spam Score is Moz’s metrics index that looks at some on-page factors and those incorporated into the new metric system, making it more efficient and reliable. The factors Domain authority considers when determining ranking score have been improved in the new Domain authority 2.0. It now considers factors like spam/link quality patterns. It provides you with more reliable stats on your site’s overall authority and health.

4. New Machine Learning Model

The new Domain Authority 2.0 focuses not only on what ranks on search engines alone but also on what will not rank on Google’s search and other search engines. The machine learning model goes as far as determining websites that won’t rank for any keyword at all. The old model focused solely on ranking your site above competitors. The new model makes it more accurate in determining where your website will fall within each prediction.

5. Link Manipulation Detection

This is also another important addition to the new DA 2.0. It can detect link manipulation, especially people buying and selling PBNs, links, and others. It is highly sensitive and reliable in detecting such manipulations. Moz’s CEO reveals that in the new Domain Authority 2.0, link buyers will drop below 11 points. Therefore, the new domain authority is more reliable in rooting out such manipulations. It closely resembles Google’s link manipulation system.

Conclusion:

Domain Authority is very important to every website owner. This is because it helps you monitor the overall performance of your website, and enhance your content publishing and search engine optimization strategies. Therefore, we believe that the information shared in this post has given you a better understanding of all you need to know about Domain Authority 2.0.