Business

Domain Authority 2.0 – What’s New and What you Need to Know

Published

3 years ago

May 27, 2021

Domain Authority is the most renowned metric in the SEO industry used to evaluate a website’s authority, credibility, and overall quality. It is a website ranking score developed by Moz (the 21st century SEO giants) to determine a site’s authority.

Since late 2003, Moz has been at the forefront of pioneering innovations that have helped better websites’ rankings on search engine result pages. Recently Moz announced the launching of Domain Authority 2.0. Therefore, in this post, we will talk about everything you need to know about Domain Authority 2.0.

What is Domain Authority?

Domain Authority DA is a search engine ranking metric developed by Moz to help users evaluate or predict how their websites rank on search engine result pages (SERP). DA metric scores range from 0 to 100; the higher the metric score, the higher its chances of ranking in SERP and vice versa.

Domain authority is calculated by linking the number of links, root domain spam scores, and other metrics into one score. It gives more insight into your site’s strength and credibility in terms of SEO and predicts the likelihood that your website will rank for specific keywords compared to other competitor sites.

Generally, the higher the DA score of your website, the better its chances to appear when people search on Google or Bing for related keywords.

Why is Domain Authority Important?

Domain authority is essential because it is a representation of how your website ranks on search engines. It positions you to understand how search engines determine your site’s authority, credibility, and content quality. DA also helps you see how you compare with your competitors and outrank them.

Comparing your website’s domain authority to your competitor’s helps you fine-tune your strategies and stand out. For instance, an external link from a site with high DA is more valuable than an external link from a site with low authority. Therefore, knowing your domain authority and your competitors’ will help you easily determine who to target backlinks for.

How Domain Authority is Calculated

Domain authority is an overview of how effective your search engine optimization (SEO) strategies have been. This invariably means that the DA score is determined based on link data and aggregate metrics. For instance, a website like Wikipedia or Google with a high volume of top-notch external links has a higher DA score than a new site with little or no external links.

What is Domain Authority for?

Generally, your Domain authority metric is your site’s reputation. When you have a high DA score, your website will rank on Google’s first SERP because it trusts that you provide unique content. The higher your domain authority, the higher your chances of ranking for keywords and specific terms people search for often.

How To Check Your Domain Authority Score

You can check your website’s domain authority using the following tools online.

PrePostSEO
Moz Keyword Explorer
Moz Link Explorer

After checking your DA in any of the tools listed above, the score you see should not make you fret. This is because Domain authority in itself is a comparative metric and not an absolute/concrete indicator. It only predicts a site’s ranking ability on a particular keyword as compared to other competitor sites.

Your primary focus is to have a higher domain authority score than those you’re directly competing with. You always want to rank higher than your competitors in all search engines. That’s all that should matter to you.

How is Moz’s Domain Authority Changing to Domain Authority 2.0?

So, what’s new about the new Domain Authority 2.0 announced by Moz?

1. Bigger Link Index

One of the best features of the new DA 2.0 is its bigger link index (link explorer) which contains over 35 trillion links. In the SEO industry, this is the biggest so far. It will take you approximately 1.1 million years if you are to count one link per second. This is to give you an idea of how big the link index is. And this is what the new DA 2.0 comes with. Also, it uses a new machine learning and artificial intelligence model to predict rankings.

2. Daily Updates

The new Domain Authority 2.0 comes with a daily update feature. It is updated daily, and this is a great improvement compared to the old domain. The old DA updates once every month while the new domain authority is constantly updating, and more features are being added for better efficiency.

3. Spam Score Incorporation

The new Domain Authority 2.0 comes with a spam detection system. Spam Score is Moz’s metrics index that looks at some on-page factors and those incorporated into the new metric system, making it more efficient and reliable. The factors Domain authority considers when determining ranking score have been improved in the new Domain authority 2.0. It now considers factors like spam/link quality patterns. It provides you with more reliable stats on your site’s overall authority and health.

4. New Machine Learning Model

The new Domain Authority 2.0 focuses not only on what ranks on search engines alone but also on what will not rank on Google’s search and other search engines. The machine learning model goes as far as determining websites that won’t rank for any keyword at all. The old model focused solely on ranking your site above competitors. The new model makes it more accurate in determining where your website will fall within each prediction.

5. Link Manipulation Detection

This is also another important addition to the new DA 2.0. It can detect link manipulation, especially people buying and selling PBNs, links, and others. It is highly sensitive and reliable in detecting such manipulations. Moz’s CEO reveals that in the new Domain Authority 2.0, link buyers will drop below 11 points. Therefore, the new domain authority is more reliable in rooting out such manipulations. It closely resembles Google’s link manipulation system.

Conclusion:

Domain Authority is very important to every website owner. This is because it helps you monitor the overall performance of your website, and enhance your content publishing and search engine optimization strategies. Therefore, we believe that the information shared in this post has given you a better understanding of all you need to know about Domain Authority 2.0.

Business

Retire Smart, Save More: How MDRN’s Virtual Planning Model Can Slash Retirement Costs

Published

3 days ago

October 8, 2024

Rosario Farell

The media is calling it a “retirement crisis.” Millions of Americans are arriving at retirement age woefully unprepared.

Some studies suggest that 45 percent of the Baby Boomers have no retirement savings, while 28 percent of those who have started saving have less than $100,000 put away. Consequently, many Americans now living in retirement or approaching that season are looking for ways to cut back on their expenses.

Aaron Cirksena, founder and CEO of MDRN Capital, has a solution for those looking to retire smart and save more. His firm’s completely virtual model increases retirees’ spending power by decreasing the fees associated with retirement planning.

“Our unique approach to providing retirement planning services allows our clients to experience significant savings when compared with the traditional model of investment management and retirement planning,” Cirksena shares. “When we did away with the overhead expenses that stem from operating a brick-and-mortar office, we were able to create a fee solution for our clients that is lower than the typical advisor. On average, our fees on the entire client portfolio tend to run 30 to 40 percent lower than the typical advisor operating under a conventional model. Additionally, we can provide services like estate planning, tax planning, and tax preparation at no additional cost.”

MDRN Capital is revolutionizing retirement planning by offering a comprehensive range of services, including income planning, investment management, tax planning, healthcare, and estate planning, in a setting that exceeds the efficiency and effectiveness traditional providers are able to offer. Unlike traditional firms, MDRN Capital leverages the power of digital tools to deliver comprehensive services without the need for in-person meetings, allowing clients to enjoy their retirement while their financial needs are expertly managed.

“My goal with MDRN Capital was creating a completely virtual firm that could more efficiently provide the convenience clients wanted while also meeting their ongoing investment needs,” Cirksena shares. “MDRN Capital’s virtual model empowers an environment in which we could serve our clients with less costs to the firm and pass the savings on to them.”

Financial planning for the new normal

MDRN Capital’s innovative approach to retirement advising emerged as a result of Cirksena’s experience during the COVID-19 pandemic. Due to social distancing, advising during the pandemic shifted to virtual appointments. When social distancing was no longer necessary, Cirksena expected his clients would resume their pre-pandemic patterns. He was wrong.

“My clients let me know they preferred the comfort and convenience of virtual meetings to the hassles associated with having in-office meetings,” Cirksena says. “They didn’t miss sitting in traffic and searching for parking spaces, and I couldn’t blame them. Even the clients who lived only a few minutes away decided they would rather meet via Zoom than have a face-to-face meeting in our nice Class-A office space.”

MDRN Capital was designed to meet the client expectations that emerged during Covid. By leveraging technology to take his services to his clients rather than expecting them to come to him, Cirksena made advising more convenient and more cost-effective at the same time.

Financial savings for struggling retirees

Recent studies show the high inflation the US has been experiencing has a larger than average impact on many retirees. In response, many are looking to tighten their belts by cutting back on spending, but reducing the fees associated with retirement accounts is something few consider.

“For retirees, lower gas and grocery costs are certainly helpful,” Cirksena says. “However, cutting their investment management costs in half puts dramatically more money in their pocket over time than lower prices on goods ever could.”

To understand the impact MDRN Capital’s approach can have on retirees, consider that $250,000 earning seven percent over 20 years will grow to $967,421.12. Factor in a 1 percent fee, and growth is limited to $801,783.87, but raising the fee to 2 percent causes earnings to fall to $721,034.70.

Cirksena points to his industry’s failure to embrace modern technology as one reason why investment fees remain high.

“Unlike many industries that have used and adopted technology for decades to help lower costs and make services more efficient, the financial services sector has lagged behind,” he explains. “Many firms continue to incur unnecessary overhead and expenses, which their clients pay for in the form of elevated fees.”

The virtual investment environment Cirksena has created moves retirement planning into the future. It provides a financial service experience that is convenient, comfortable, and efficient while also ensuring that none of its clients’ investment potential is wasted on unnece