Business

Domain Authority 2.0 – What’s New and What you Need to Know

Published

3 years ago

May 27, 2021

Domain Authority is the most renowned metric in the SEO industry used to evaluate a website’s authority, credibility, and overall quality. It is a website ranking score developed by Moz (the 21st century SEO giants) to determine a site’s authority.

Since late 2003, Moz has been at the forefront of pioneering innovations that have helped better websites’ rankings on search engine result pages. Recently Moz announced the launching of Domain Authority 2.0. Therefore, in this post, we will talk about everything you need to know about Domain Authority 2.0.

What is Domain Authority?

Domain Authority DA is a search engine ranking metric developed by Moz to help users evaluate or predict how their websites rank on search engine result pages (SERP). DA metric scores range from 0 to 100; the higher the metric score, the higher its chances of ranking in SERP and vice versa.

Domain authority is calculated by linking the number of links, root domain spam scores, and other metrics into one score. It gives more insight into your site’s strength and credibility in terms of SEO and predicts the likelihood that your website will rank for specific keywords compared to other competitor sites.

Generally, the higher the DA score of your website, the better its chances to appear when people search on Google or Bing for related keywords.

Why is Domain Authority Important?

Domain authority is essential because it is a representation of how your website ranks on search engines. It positions you to understand how search engines determine your site’s authority, credibility, and content quality. DA also helps you see how you compare with your competitors and outrank them.

Comparing your website’s domain authority to your competitor’s helps you fine-tune your strategies and stand out. For instance, an external link from a site with high DA is more valuable than an external link from a site with low authority. Therefore, knowing your domain authority and your competitors’ will help you easily determine who to target backlinks for.

How Domain Authority is Calculated

Domain authority is an overview of how effective your search engine optimization (SEO) strategies have been. This invariably means that the DA score is determined based on link data and aggregate metrics. For instance, a website like Wikipedia or Google with a high volume of top-notch external links has a higher DA score than a new site with little or no external links.

What is Domain Authority for?

Generally, your Domain authority metric is your site’s reputation. When you have a high DA score, your website will rank on Google’s first SERP because it trusts that you provide unique content. The higher your domain authority, the higher your chances of ranking for keywords and specific terms people search for often.

How To Check Your Domain Authority Score

You can check your website’s domain authority using the following tools online.

PrePostSEO
Moz Keyword Explorer
Moz Link Explorer

After checking your DA in any of the tools listed above, the score you see should not make you fret. This is because Domain authority in itself is a comparative metric and not an absolute/concrete indicator. It only predicts a site’s ranking ability on a particular keyword as compared to other competitor sites.

Your primary focus is to have a higher domain authority score than those you’re directly competing with. You always want to rank higher than your competitors in all search engines. That’s all that should matter to you.

How is Moz’s Domain Authority Changing to Domain Authority 2.0?

So, what’s new about the new Domain Authority 2.0 announced by Moz?

1. Bigger Link Index

One of the best features of the new DA 2.0 is its bigger link index (link explorer) which contains over 35 trillion links. In the SEO industry, this is the biggest so far. It will take you approximately 1.1 million years if you are to count one link per second. This is to give you an idea of how big the link index is. And this is what the new DA 2.0 comes with. Also, it uses a new machine learning and artificial intelligence model to predict rankings.

2. Daily Updates

The new Domain Authority 2.0 comes with a daily update feature. It is updated daily, and this is a great improvement compared to the old domain. The old DA updates once every month while the new domain authority is constantly updating, and more features are being added for better efficiency.

3. Spam Score Incorporation

The new Domain Authority 2.0 comes with a spam detection system. Spam Score is Moz’s metrics index that looks at some on-page factors and those incorporated into the new metric system, making it more efficient and reliable. The factors Domain authority considers when determining ranking score have been improved in the new Domain authority 2.0. It now considers factors like spam/link quality patterns. It provides you with more reliable stats on your site’s overall authority and health.

4. New Machine Learning Model

The new Domain Authority 2.0 focuses not only on what ranks on search engines alone but also on what will not rank on Google’s search and other search engines. The machine learning model goes as far as determining websites that won’t rank for any keyword at all. The old model focused solely on ranking your site above competitors. The new model makes it more accurate in determining where your website will fall within each prediction.

5. Link Manipulation Detection

This is also another important addition to the new DA 2.0. It can detect link manipulation, especially people buying and selling PBNs, links, and others. It is highly sensitive and reliable in detecting such manipulations. Moz’s CEO reveals that in the new Domain Authority 2.0, link buyers will drop below 11 points. Therefore, the new domain authority is more reliable in rooting out such manipulations. It closely resembles Google’s link manipulation system.

Conclusion:

Domain Authority is very important to every website owner. This is because it helps you monitor the overall performance of your website, and enhance your content publishing and search engine optimization strategies. Therefore, we believe that the information shared in this post has given you a better understanding of all you need to know about Domain Authority 2.0.

Business

Turning Tragedy into Triumph Through Walking With Anthony

Published

14 hours ago

April 18, 2024

Rosario Farell

On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”