Business

Michel Valbrun Shares Tips With Firms About Asking The Right Questions While Hiring CPA

Published

4 years ago

June 23, 2021

Michel Valbrun, CEO & Founder Of Valbrun Group Brings In Value Based Learning For Firms/Entrepreneurs

Michel Valbrun, a reputed CPA, helps entrepreneurs and businesses understand the importance of saving money on taxes and use it as a tool to create wealth. This has helped many of his clients create generational wealth. His multiples of experience in the corporate and accounting firms helped him start his own venture ‘Valbrun Group’ – where he opened his own accounting firm. He is sharing some tips with the firm owners and brand owners on how to ask the right questions when they hire a CPA.

Question #1

Afraid of the IRS? Not suitable then. An individual with the CPA role should be absolutely comfortable and work willing, and try to engage with the idea of handling an IRS audit.

If they are overly nervous about the IRS audits or how they work, find someone else to do the job for you. Some of the tax preparers often advised: “Don’t take this deduction, even though it’s legitimate, because it might raise a red flag and get you audited.” This is a statement that comes from a place of insecurity and unpreparedness.

Question #2

Are you ready to handle IRS communications, if necessary? Hire the best tax advisor who is highly capable to deal with an IRS auditor, not you. Michel shares, ‘I cannot emphasize this point enough. It is highly advisable that you as a business/brand owner don’t converse with the IRS directly. No means no!.’

Be it a simple request or an extensive audit, the IRS could easily flood you with too much information as you are a common man who is unaware of the depth of the knowledge they hold. Your CPA should know this depth even more than the IRS.

Question #3

Have you experienced an IRS audit before? Listen to them carefully. How was their experience with the rendezvous? Ask them a few examples if you don’t understand something. Also feel free to understand how it ended at the end. There can be 100 different scenarios in your case, however, it is necessary to understand how they react in such instances.

Losing an audit means losing a huge refund for the client. In some cases, it means a huge tax refund if the auditor won. In fact, it is better if the taxpayer was better off losing when you combine the two years of tax paid.

Question #4

Do you know how to build a relationship with an IRS auditor? This is a moment changing answer usually. CPA with good people skills can make the IRS auditor feel comfortable and really do their best to coax them. Auditors usually have a really tough job, and building rapport with them can make a big difference in the results.

Keeping proper documentation of expenses can keep the tax return in check. Always ask for a list of the documents you need to keep for emergencies. It’s critical to keep good records. Led and mentored by Michel Valbrun, most small and medium-size businesses can easily reduce their tax burden legally and ethically. To get some tax or finance saving advice from the genius himself, check out Michel’s website and save all your money to create wealth for the upcoming generations.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

12 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.