Business

More than 50% of Small Businesses Spend 5 or Less Hours on Marketing: Survey

Published

7 years ago

May 28, 2019

According to the Survey conducted by Outbound Engine, it has been revealed that 58% of small businesses don’t give the necessary time to marketing. The report titled, “Stress, Time & Growth: Factors Affecting Small Business Marketing in 2019”, the emphasis is laid on the complexity in today’s small ecosystem. And analyzing the marketing strategies of small businesses, the report points out that stress is the major factor which affects the amount of time small businesses spend on marketing its products or services.

Mark Pickren, the CEO of Outbound Engine, said that the marketing plays a vital role in boosting the growth of any business and it requires a lot of efforts to successfully promote products as well as services. However, Small Business Marketing Trends highlight that the lack of necessary knowledge and the budget to capitalize on marketing options are the two important factors which could be attributed to increasing the complexity in the small businesses environment. This, in turn, leads to an increase in stress in the ecosystem of small businesses.

The survey emphasizes that the lack of knowledge, finance, and talent are the major factors which have led to increasing the complexity of doing marketing in the small business environment. 28.5% of the small businessmen don’t have enough money, 22.39% don’t have sufficient time, and 14.25% attribute the inability to find the best marketing tactics as the reason for poor marketing of their business. Other than this, 11.96% don’t have the skilled staff and 2.80% are not aware of the customer base they need to target for the promotion of their products.

And major fact trending in the report shows that 54.45% spend only 5% or less of their revenue on marketing. Only 4.33% invest greater than 20% of their revenue on marketing. The more the spending on marketing, the more is the growth of small businesses, the survey results hinted.

Business

Why Victorious PR is the Leading PR Agency for AI Companies

Published

14 hours ago

April 24, 2026

Matthew Wiles

Key Takeaways

Victorious PR helps AI companies turn complex, technical products into clear, compelling narratives that earn coverage in top-tier outlets like Forbes, VentureBeat, and TechCrunch.
Through campaigns for companies like Olas and Cluely, Victorious PR has consistently transformed emerging AI startups into recognized voices with strong media presence and industry credibility.
Victorious PR operates on a weekly placement model that builds compounding visibility rather than relying on isolated press releases that fade quickly.

An AI founder builds technology that could transform how entire industries operate. The product works. The team is strong. However, when investors search for the company name, they find nothing. When enterprise buyers evaluate vendors, the startup gets filtered out because nobody on the committee recognizes it. The engineers the founder wants to recruit are joining competitors with inferior products and louder profiles.

This visibility gap kills promising AI companies every year. According to Statista, the global AI market is projected to reach $347 billion in 2026, with 37 percent annual growth expected through 2031. Thousands of startups are competing for the same investors, talent, and customers. Strong technology is no longer enough to stand out.

Victorious PR has built its reputation by closing that gap for founders who refuse to let great products die in obscurity. The agency blends deep understanding of emerging technologies with established relationships across the publications that influence how innovation is covered.

An Agency Built During Uncertainty

Victoria Kennedy founded Victorious PR in 2020, launching at the height of the pandemic when most businesses were scaling back. The agency reached seven-figure revenue within its first year. Victoria’s background differs from most PR founders. She is a Wall Street Journal bestselling author, TEDx speaker, and member of both the Rolling Stone Culture Council and the Fast Company Executive Board.

Before starting the agency, Victoria built a career as a classical opera singer, touring Europe and performing alongside artists like Andrea Bocelli. That experience in performance and personal branding shaped how she approaches client work today.

The agency operates on a press-every-week model. Clients do not wait months between placements, hoping something lands. They move through a steady stream of podcast appearances, thought-leadership articles, and features in respected publications. This consistency compounds over time, building brand recognition that shapes investor decisions and strengthens customer trust.

Victoria describes her philosophy directly. “I built this company with one goal in mind,” she says. “To lead with integrity and help impactful leaders and businesses be seen and heard to have a greater influence on the world.”

Campaigns That Produced Measurable Results

David Minarsch, CEO of Olas, faced a difficult challenge. Olas builds user-owned AI agents on blockchain infrastructure, positioning itself against centralized players like OpenAI. Despite raising $13.8 million, the company struggled to gain visibility outside technical circles. The technology worked, but the broader audience that needed to hear about it was not paying attention.

Victorious PR positioned David as a thought leader through ghostwritten op-eds and expert commentary that connected Olas to larger shifts in AI development. Coverage landed in VentureBeat, CoinDesk, Mashable, Forbes, Fast Company, and USA Today. The campaign generated placements in more than 100 publications, helping Olas reach the mainstream tech audience it needed.

Roy Lee, co-founder and CEO of Cluely, faced a different version of the same problem. Cluely had built an AI meeting assistant that worked well, but Lee needed visibility to attract serious investor attention. Victorious PR launched a campaign that secured coverage in TechCrunch, Business Insider, Bloomberg, Fast Company, Benzinga, Hackernoon, and MSN.

The press exposure put Cluely on the radar of major investors, resulting in a $20 million raise that included $15 million from Marc Andreessen at a16z. The coverage accomplished what cold outreach could not. It brought the right people to Lee’s door.

Why AI Companies Need Strategic PR Now

AI technology is often complex and misunderstood. Investors hesitate to fund projects they cannot explain to their partners. Enterprise buyers need confidence that a vendor will still be in business in two years. Generic PR approaches fail because they do not address these specific challenges.

Effective AI PR requires translating technical innovation into narratives that resonate beyond technical audiences. This means connecting product capabilities to business outcomes that journalists, investors, and customers actually care about. It means identifying angles that make a company newsworthy within the context of trends editors are already tracking.

The Victorious PR team focuses on finding the most compelling aspects of each client’s story and framing them within larger industry conversations. For AI companies, this often means linking technical work to discussions around autonomous agents, enterprise automation, and the intersection of AI with other emerging technologies. The approach has enabled the agency to build relationships with editors at publications including Forbes, Bloomberg, and Wired.

Their client roster includes partnerships with NVIDIA, Solana, and Olas. Placements span Forbes, VentureBeat, Fast Company, CoinDesk, and more than a hundred other outlets that influence how tech decision-makers think about innovation.

The companies that win in AI will not always be those with the best technology. They will be those who can explain why their technology matters and build brand recognition that influences decisions before the first pitch meeting.

About Victorious PR

Victorious PR is an award-winning full-service PR agency that helps businesses get featured in industry-specific media, local press, podcasts, and top publications to be seen as industry leaders in their fields. They have won numerous awards, such as the Global 100 Award for Best Public Relations & Communications Business of 2026, and are members of both the Rolling Stone Culture Council and the Fast Company Executive Board. To book a call to become the #1 Authority in your niche, click here: victoriouspr.com.