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More than 50% of Small Businesses Spend 5 or Less Hours on Marketing: Survey

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According to the Survey conducted by Outbound Engine, it has been revealed that 58% of small businesses don’t give the necessary time to marketing. The report titled, “Stress, Time & Growth: Factors Affecting Small Business Marketing in 2019”, the emphasis is laid on the complexity in today’s small ecosystem. And analyzing the marketing strategies of small businesses, the report points out that stress is the major factor which affects the amount of time small businesses spend on marketing its products or services.

Mark Pickren, the CEO of Outbound Engine, said that the marketing plays a vital role in boosting the growth of any business and it requires a lot of efforts to successfully promote products as well as services. However, Small Business Marketing Trends highlight that the lack of necessary knowledge and the budget to capitalize on marketing options are the two important factors which could be attributed to increasing the complexity in the small businesses environment. This, in turn, leads to an increase in stress in the ecosystem of small businesses.

The survey emphasizes that the lack of knowledge, finance, and talent are the major factors which have led to increasing the complexity of doing marketing in the small business environment. 28.5% of the small businessmen don’t have enough money, 22.39% don’t have sufficient time, and 14.25% attribute the inability to find the best marketing tactics as the reason for poor marketing of their business. Other than this, 11.96% don’t have the skilled staff and 2.80% are not aware of the customer base they need to target for the promotion of their products.

And major fact trending in the report shows that 54.45% spend only 5% or less of their revenue on marketing. Only 4.33% invest greater than 20% of their revenue on marketing. The more the spending on marketing, the more is the growth of small businesses, the survey results hinted.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

ATFX Raises its Product Offerings with Uber Shares CFDs

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After Uber’s listing of its shares on the New York Stock Exchange (NYSE) in the month of May, it was converted into an official public offering. ATFX, popular online trading broker revealed about the new and trending Uber CFDs on its official website and it was done to offer competitive spreads to its traders.

With its launch by Uber for the first time, it was visible to everyone as on-demand equivalent to taxis. In addition to this, the use of technology and its expansion into food delivery as well as new mobility presented it as a threat to traditional services. Currently, it enjoys more value than the market cap of popular companies such as the General Motors Company (GM).

In CFD online trading, Uber has emerged as the major entity in the market. It is possible to take long or short positions in Uber CFD framework and also it is possible to analyze the shares prices in the market. ATFX spokesperson has said that the complete exposure to the CFD’s can only be achieved with a small number of deposits in the initial phase. Only after studying this initial investment, profits or losses can be studied.

Apart from this, as a regulated broker ATFX has announced that if traders face loss in spread betting then they will not be allowed to claim any tax relief against any other income. ATFX, the broker has selections from various sectors such as technology and finance. And also, it also offers products from popular companies such as Apple Inc, Amazon, Alibaba and McDonald’s for trading.

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