Business

Choosing a Reliable Roofing Contractor: 10 Questions to Ask

Published

3 years ago

September 25, 2023

The durability and safeguarding of your home are heavily reliant on the state of your roof. Whether you’re confronted with repairs, a full replacement, or the installation of a new roof, the selection of the perfect roofing contractor holds paramount significance. Determining whether you’re selecting the best option among the abundance of choices available can be difficult. In order to help you with this crucial decision-making process, we have painstakingly put together a list of 10 crucial inquiries to ask potential roofing contractors.

1. Are You Licensed and Insured?

Verify the contractor’s eligibility to operate in your locality by scrutinizing their credentials, and be sure to demand evidence of insurance. The significance of this step lies in its role as a protective shield, guarding you against potential liability should any accidents or property damage transpire during the course of the project.

2. How Long Have You Been in Business?

Experience matters in the roofing industry. Contractors with a long history of successful projects are often more reliable and capable of handling various roofing issues.

3. Can You Provide References?

In the process of choosing a contractor, it is imperative to request references from their previous clients. A trustworthy contractor will not only furnish you with a roster of contented customers but will also supply their contact details, affording you the opportunity to reach out directly and delve into their firsthand experiences. This direct feedback will provide invaluable insights into the contractor’s performance, professionalism, and dependability, empowering you to make a well-informed decision.

4. What is Your Specialty?

Roofing contractors may specialize in specific types of roofing materials or projects. Make sure they have experience with the type of work you need, whether it’s asphalt shingles, metal roofing, or commercial roofing.

5. Do You Offer Written Estimates?

To foster clarity and preempt potential misunderstandings, it is strongly advised to refrain from solely relying on verbal estimates. Instead, it is prudent to seek a thorough, written estimate that encompasses all critical facets of the project. This written estimate should include a complete analysis of the necessary materials, an estimate of labor expenses, and a clearly defined schedule outlining the project’s key checkpoints and the anticipated completion date. By employing this tactic, you can provide the groundwork for good communication and guarantee that all stakeholders are aware of the needs and parameters of the project.

6. What Warranty Do You Offer?

Inquire about the warranties they offer for both materials and workmanship when choosing a contractor. An honest and reliable contractor will always stand behind their work and provide thorough warranties that shield you from any potential flaws or problems that might develop later. These guarantees not only give you peace of mind, but they also show how dedicated the contractor is to producing top-notch outcomes and assuring your pleasure throughout the entire process. So, don’t hesitate to ask about the warranties and make an informed decision that gives you added confidence in your choice of contractor.

7. Do You Have Proper Permits and Documentation?

Ensuring that the contractor you hire will manage all the necessary permits and paperwork on your behalf is of utmost importance. This proactive approach not only conserves your valuable time and effort but also serves as a protective barrier against potential legal complications or entanglements that could surface down the road. By entrusting these responsibilities to a dependable contractor, you can enjoy peace of mind and dedicate your focus to other aspects of your project or business with unwavering confidence.

8. What Safety Measures Do You Have in Place?

Ensuring safety should always be a paramount concern when undertaking any roofing project. It is crucial to inquire about the contractor’s safety practices, which encompass not only the equipment they utilize but also the extent of their training. By doing so, you can help guarantee the well-being and security of all individuals involved in the project, fostering an environment that prioritizes safety above all else.

9. How Will You Handle Unexpected Issues?

When embarking on roofing projects, it’s essential to acknowledge that they can occasionally unveil unforeseen issues that were not initially apparent. Engaging in a candid conversation with your contractor regarding their contingency plans for addressing these unexpected challenges is of paramount importance. Furthermore, it is prudent to inquire about the potential extra expenses that might arise due to these unanticipated circumstances. Establishing a transparent understanding of how the contractor intends to manage such situations contributes to a more streamlined and prosperous roofing project.

10. What Is Your Timeline for Completion?

To maintain a seamless workflow, it’s essential to gain a thorough grasp of the project’s schedule. Delays can be a source of significant frustration, which underscores the importance of having a precise understanding of what lies ahead. This knowledge empowers you to plan and allocate resources with precision. Being well-informed about the project’s timeline enables you to anticipate and address any possible challenges or obstacles that may emerge, ultimately contributing to a more successful and efficient execution.

*Bonus Tip: Check Online Reviews and Ratings

Prior to reaching a final decision, it’s advisable to conduct an online review and rating check for the roofing contractor. Platforms such as Yelp, Google, and the Better Business Bureau can furnish valuable insights regarding their reputation and levels of customer satisfaction.

Selecting the appropriate roofing contractor is a momentous decision that holds the potential to influence the long-term structural soundness and overall value of your home. By posing these 10 critical questions and undertaking comprehensive research, you’ll be fully equipped to choose a dependable roofing contractor capable of delivering top-notch workmanship and providing you with peace of mind throughout your roofing project.

Business

Ipsos Helps Brands Understand How They Get Customer Experience Wrong & Why It’s Costing Them Millions

Published

4 weeks ago

June 26, 2026

Matthew Wiles

For brands looking to succeed in the modern business ecosystem, the customer experience (CX) is not something companies can afford to ignore. CX is a direct driver of revenue, loyalty, and growth for organizations.

Ipsos, one of the world’s leading market research firms, helps brands understand that failing to focus on the customer experience can lead to lost sales, which in turn can translate to not only millions in lost revenue but also lost trust and credibility in the market.

How brands still get CX wrong

“The customer decision and desire to do business with brands directly affect the bottom line,” says Brad Christian, Chief Commercial Officer at Ipsos – Experience Practice.

Customer experience may sound like a simple concept, but many brands still get it wrong. CX goes beyond surveys and feedback. Leaders who fail to connect feedback in a meaningful way to goals such as retention, repeat visits or purchases, advocacy, and operational performance fail to deliver on their service promises. The emotional and functional disconnect can spell trouble for brands. The most polished advertising campaigns cannot make up for a frustrating customer interaction or a promise that a business cannot fulfill.

According to Ipsos’s internal research, many customers today see service as too automated and impersonal. More than half report that their experience is worse than promised.

These findings don’t just result in disappointed buyers. They result in lost customers, negative feedback, and a long-term impact on the business as a whole.

“Brands have to manage the entire customer experience across each and every touchpoint,” explains Christian.

Poor CX can be expensive

Executives can often underestimate how expensive a history of poor CX can be. Global losses can reach into the billions while leaders wonder what went wrong. In an age of rapid social media communication, a single negative interaction can spell disaster for a company, leading to reduced customer spending or the entire loss of its most loyal customers.

Those losses are not just reflected in lost revenue, however. Customer acquisition and marketing dollars can also be lost as companies continue to spend money trying to retain their customer base, often skipping right over the experience part of retention.

Poor customer experience can be a deep operating problem that creates a domino effect, decimating businesses from the inside out. These poor experiences can impact not only present and future customer acquisition but also business leaders and employees.

CX matters more in today’s business landscape

The customer experience has always mattered, but it may matter more to brands trying to make it in a modern, ultra-competitive, digitally-driven business landscape. Good experiences encourage repeat purchases, boost loyalty, and increase the likelihood that customers will go online and recommend a brand to others.

“Customer experience isn’t an isolated function,” says Christian. “It’s ‌part of a larger system that ensures that brands measure and manage customer experience data and then act on that data to drive action where customer experience gaps exist.”

Brands also have to seek to understand today’s customers, who expect experiences that are seamless, authentic, and relevant. As more and more companies hop on the automation train, they will want to reassure their customers that the human element that many people consider important still exists.

At Ipsos, six drivers of strong customer relationships form the bedrock of the company’s CX platform, something that they refer to as the “Forces of CX”: certainty, fair treatment, control, status, belonging, and enjoyment.

Customers want to feel that if they have an issue with a brand, it will be handled and that their concerns will be understood. They don’t want the customer experience to feel like a battleground; they want it to feel fair and human.

“Customer experience isn’t just a nicer experience,” says Christian. “It ties directly to specific financial outcomes, whether that be increased sales, greater market share, or stronger brand loyalty.”

How Ipsos helps businesses deliver customer experiences that matter

Ipsos turns customer feedback into reliable, actionable, decision-ready information. The company goes beyond simple satisfaction metrics and implements voice-of-the-customer programs, journey analytics, relationship feedback, and quality research.

“Brands don’t just need data,” Christian says. “They need measurements as to how they are delivering on their brand promise and predictive modeling to tie financial performance measures to those measures to help them determine where to invest to maximize the customer experience and understand what financial impact those investments might deliver for the business.”

Ipsos measures the interactions that matter ‌most and shows brands how each interaction can affect retention, share of spend, and efficiency. For brands that are trying to reduce the guesswork behind CX, Ipsos helps them move beyond cosmetic fixes to achieve real, meaningful change.

Customer expectations can shift on a dime, influenced by society, social media, and even changing trends. Ipsos helps brands meet those rapidly changing customer expectations with hard evidence and comprehensive metrics.

Today’s brands need to understand how to get the customer experience right. Ipsos has the insights needed to drive home the deep importance of CX in today’s marketplace.