Connect with us

Business

PDQ Machines – What are they?

mm

Published

on

Quite simply put, a PDQ machine (also more commonly known as a card machine) allows businesses to take payments quickly and easily from its customers. In todays’ world more and more shoppers are carrying less cash and more plastic meaning that the demand for merchants to accept card payments is at an all-time high.

It was only a decade ago believe it or not that retail transactions with cards were seen as tedious, with signatures being required and the back & forth of receipt signing. Todays’ machines however can process payments in seconds and this is convenient for both shoppers and merchants alike.

Just what is a PDQ Machine though?

PDQ stands for ‘Process Data Quickly’ – it’s fundamentally just a machine that accepts our credit cards and bank cards – the chances are you’ve probably used one in the last week.

Most people in the modern world today won’t wait around for their transactions to complete and that’s why the demand and evolution of the PDQ machine was an absolutely pivotal one.

PDQ machines approve payments quickly and securely by reading the information relayed to it from a chip embedded in the card and importantly, can work both in person or indeed over the phone by disclosing your card information and manually inputting this into the machine.

Just how to does it work? 

PDQ machines can vary somewhat from device to device and some may have slightly different features, but the foundation of the machine works as follows:

1 – the chip and pin – customer enters their debit or credit card into the machine and inputs their pin

2 – An authorisation is requested – the machine triggers a request for payment approval from whoever the customers’ issuer is (I.E HSBC, Lloyds etc)

3 – Authorisation is granted or denied – Once the terminal gets the all clear the credit processor (someone like WorldPay for example) would then begin moving funds

4 – Fund are transferred – money received.

Here’s a visual of that process: 

How much do PDQ Machines cost?

The average PDQ machine price varies and is typically based on your monthly sales and individual requirements – but typically from £30 – £300.

However, as well as the initial cost for the PDQ machine itself, there are other ongoing costs that you can expect when taking payments – these include:

  • Till roll (for receipts)
  • Monthly fees (not all payment processors will do this)
  • Transaction fees

Entirely dependent on your cashflow and circumstances, some small businesses opt to rent / hire PDQ machines instead of just buying them outright. This could be a better option for you in the long term if you don’t want to part with lump sums at the beginning.

Rounding up 

Customers today thrive on convenience and the expectation for small businesses (and large businesses alike) to offer simple, swift payment solutions is extraordinarily high. Businesses need to go the extra mile to ensure that they keep customers happy and that the purchase experience is a positive one.

Not taking a variety of payment methods leaves you vulnerable to losing out on custom which is why a PDQ machine is becoming almost essential in all retail environments of today.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Turning Tragedy into Triumph Through Walking With Anthony

mm

Published

on

On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

Continue Reading

Trending