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Founder of Phaners Shares His Insights To Digital Marketing Success

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The benefits of digital marketing for enterprise promotion n or personal branding has showcased huge profits, and it is no wonder that several businesses are adopting it. But several of these businesses are unable to generate the right response despite investing heavily in the various online platforms as part of their digital marketing strategy. This is where digital marketing genius like David Phan comes into the picture. The powerhouse entrepreneur and marketing service provider, David is the founder of Phaners, a Toronto based marketing and advertising agency. Through his enterprise and passion for online marketing, he has helped businesses generate over 400% revenue, all using the power of digital marketing.

David started with a passion for entrepreneurship from a very early age, having seen his friends and those around him build and grow their businesses. This obsession helped him become an entrepreneur himself, and Phan started learning new skills on sales and digital marketing using materials online. He began to use his skills to teach himself and use marketing strategies to boost sales. In 2017, Phan had grown into a lucrative business and started Phaners, a digital marketing agency that has helped clients scale their businesses and gain fantastic returns on their marketing strategies.

Today, Phaners has helped several businesses using its marketing and advertising strategies. The company provides services like search engine marketing (SEM), search engine optimization (SEO), influencer marketing, content marketing, data-driven marketing, campaign marketing, social media marketing, e-commerce marketing, email marketing, and social media optimization among others. The company has helped David’s popularity rise over the years, with a range of businesses leveraging his passion and talents to build extraordinary digital marketing success stories. Phan and his team of dedicated experts have helped companies generate 8-figure results. They do it using a strategic approach to marketing that makes the highest potential with proven steps to achieve relevant leads, convert and contain customers and increase revenue.

Phan believes passion and the drive to help others is the key to his success and likewise suggests other entrepreneurs and business owners discover their love to help create a better world. For more on his success tips, explore his Instagram or follow him on his podcast ‘Behind the Success’, where he shares his life lessons and inspiring stories.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

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There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all. 

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.

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