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How Justin Goff Writes Copy For Cold Traffic-Scaling Non-writers Beyond Imagination

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Copywriting is the technique of selling a brand or idea to people. The main aim of copywriting is to make those people use the product or service that you offer. Its focus is on website content, sales emails, sales letters, ads, PPC landing pages, among others. Besides, good copywriters are in huge demand because they show their capability to increase the sales of a company with their quality copies. According to statistics, 73% of companies in the world employ copywriters to help them market their products and increase brand awareness. Also, the statistics show that 60.8% of marketers in the world embrace copywriting in their businesses.

Justin Goff is a professional copywriter who helps non-writers make over six figures a year through the copywriting business. Besides, one of his trainees in copywriting known as Tanner Henkel was working at Abercrombie while another one called Alec Rosa was a financial advisor. Therefore, he mentors them, and now they work as freelance copywriters making $100,000 a year. 

Strategies By Justin For Business Owners Who Want To Write A Compelling Copy

Justin, 35 years old, says that his present copywriting business has enabled him to increase his rates from $500 for selling a 30- page sales letter to a 5 figure amount and more, which is determined by the project given. The following are the strategies to follow for entrepreneurs who want to scale their businesses through a compelling copy:

Dedicate to continuous practice

Going to school is not just enough to be a professional copywriter, but you need to write every day for you to gain the experience. Besides, Justin also asks his apprentice, Henkel, and Rosa to write three emails daily so that they may improve their skills even more.

Bridge on an emotional level

When writing the copies, you should acknowledge the emotions of your customers, such as fear and also bring up a dream or goal that he or she has. This will enable you to express their feelings and desires.

Market research

Justin suggests that you first need to research what you are going to write about. You can visit different sites and social media platforms to get the relevant information. Also, you can watch videos that talk about what you are planning to write. Besides, by reading the comments on those videos, you can come up with ideas and solutions about the related topic.

Get feedback from your customers

The language you use to write determines the quality of the copies. It would help if you always looked forward to getting feedback from your customers to know whether you are using the right language or not. Therefore, you will understand what your audience wants and adequately express yourself while writing.

Make reading your thing

If you want to grow your business and make customers be at your doorstep always, you must invest in reading. Besides, reading helps you to learn the tactics of writing your copies to make them grab the attention of the one reading them.

How Justin helps non-writers 

Imagine making a 6 figure in a year. Justin is helping ordinary people leave their current Jobs and embrace copywriting that enables them to make six figures a year. Copywriting is a new tool that allows business owners to scale their business. Also, becoming a copywriter requires you to go through training by experts, for you to know. Therefore, Justin is here to help you become a genius of copywriting. Many entrepreneurs have approached him, and to learn more, gain more experience that leads to real-time results. Moreover, he helps entrepreneurs convert offers on cold traffic.

How Copywriting Helps You Reach The Cold Traffic

Copywriting is an effective medium to reach out to your target audience to help them know your brand. It also enables you to get connected to potential customers who can buy your products or services. Besides, it helps in increasing digital sales funnels since you can market and advertise your products quickly, thus giving solutions to your customers. Therefore, copywriting is appropriate in assisting entrepreneurs to associate with the cold traffic and build a lasting relationship.

If you want to scale in copywriting, you can connect with Justin Goff and learn more.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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