Business
How Justin Goff Writes Copy For Cold Traffic-Scaling Non-writers Beyond Imagination

Copywriting is the technique of selling a brand or idea to people. The main aim of copywriting is to make those people use the product or service that you offer. Its focus is on website content, sales emails, sales letters, ads, PPC landing pages, among others. Besides, good copywriters are in huge demand because they show their capability to increase the sales of a company with their quality copies. According to statistics, 73% of companies in the world employ copywriters to help them market their products and increase brand awareness. Also, the statistics show that 60.8% of marketers in the world embrace copywriting in their businesses.
Justin Goff is a professional copywriter who helps non-writers make over six figures a year through the copywriting business. Besides, one of his trainees in copywriting known as Tanner Henkel was working at Abercrombie while another one called Alec Rosa was a financial advisor. Therefore, he mentors them, and now they work as freelance copywriters making $100,000 a year.
Strategies By Justin For Business Owners Who Want To Write A Compelling Copy
Justin, 35 years old, says that his present copywriting business has enabled him to increase his rates from $500 for selling a 30- page sales letter to a 5 figure amount and more, which is determined by the project given. The following are the strategies to follow for entrepreneurs who want to scale their businesses through a compelling copy:
Dedicate to continuous practice
Going to school is not just enough to be a professional copywriter, but you need to write every day for you to gain the experience. Besides, Justin also asks his apprentice, Henkel, and Rosa to write three emails daily so that they may improve their skills even more.
Bridge on an emotional level
When writing the copies, you should acknowledge the emotions of your customers, such as fear and also bring up a dream or goal that he or she has. This will enable you to express their feelings and desires.
Market research
Justin suggests that you first need to research what you are going to write about. You can visit different sites and social media platforms to get the relevant information. Also, you can watch videos that talk about what you are planning to write. Besides, by reading the comments on those videos, you can come up with ideas and solutions about the related topic.
Get feedback from your customers
The language you use to write determines the quality of the copies. It would help if you always looked forward to getting feedback from your customers to know whether you are using the right language or not. Therefore, you will understand what your audience wants and adequately express yourself while writing.
Make reading your thing
If you want to grow your business and make customers be at your doorstep always, you must invest in reading. Besides, reading helps you to learn the tactics of writing your copies to make them grab the attention of the one reading them.
How Justin helps non-writers
Imagine making a 6 figure in a year. Justin is helping ordinary people leave their current Jobs and embrace copywriting that enables them to make six figures a year. Copywriting is a new tool that allows business owners to scale their business. Also, becoming a copywriter requires you to go through training by experts, for you to know. Therefore, Justin is here to help you become a genius of copywriting. Many entrepreneurs have approached him, and to learn more, gain more experience that leads to real-time results. Moreover, he helps entrepreneurs convert offers on cold traffic.
How Copywriting Helps You Reach The Cold Traffic
Copywriting is an effective medium to reach out to your target audience to help them know your brand. It also enables you to get connected to potential customers who can buy your products or services. Besides, it helps in increasing digital sales funnels since you can market and advertise your products quickly, thus giving solutions to your customers. Therefore, copywriting is appropriate in assisting entrepreneurs to associate with the cold traffic and build a lasting relationship.
If you want to scale in copywriting, you can connect with Justin Goff and learn more.
Business
The Perfect Investment: RAD Diversified and Income-Producing Farms

Amidst the global lockdown of 2020, Dutch Mendenhall, founder of RADD America, began looking for an alternative to standard residential real-estate investments. So, he turned his analysis to farms and was blown away by the immense potential he saw. After going public in late 2019, RADD America purchased US farmland and made slices of the real estate available at minimum investments of $10,000.
Income-producing farms vs. other real estate asset classes
According to Mendenhall, an apartment complex in today’s US real estate market commands approximately a 4% or 5% cap rate. Farms offer somewhere around a 15% to 20% cap rate.
“When I first began looking at investing in farms, I compared each acre to an apartment or housing unit,” Mendenhall recalls. “The variety that income-producing farms provide is what I really love about them as an opportunity. With one season producing wheat and corn the next, you can double tap — you can raise livestock on top of agriculture. Putting money into the farm only pays off in time. Everything from improving soil to increasing irrigation makes a major impact on potential income, and so much of America’s farmland has fallen into disrepair during the last 20 years.”
When Mendenhall began investing during the early days of the pandemic, sustainable acres of producing farmland sold anywhere from $3,500 to $5,000. Today, he finds that income-producing acres of farmland easily sell for $9,500 to $10,000.
“I’ve seen farmland values almost double during the last couple of years,” Mendenhall says. “Currently, we’re in Tennessee, Arkansas, and Idaho, but we are analyzing land all over America. What reports don’t show is the difference between a properly maintained acre of farmland and an acre that is in disarray. There’s only so much workable farmland on the market today. We’ve hit the tipping point, and now, there’s a scarcity of land for people to buy. If you have the opportunity to purchase amazing agricultural land, you have to pull the trigger quickly.”
Income-producing farms as an asset class
Mendenhall is no stranger to investors. Since 2006, he’s connected them to deals in short sales, wholesaling, residential properties, and storage units, though he admits that every asset class has caused the same excitement as farmland. “At this point, we can’t find enough bargains for our investors,” he says. “They take real pride in their investments and keep asking us for more.”
RADD America takes a true grassroots approach when connecting its investors to farmland. “The farming world is different from any other in real estate,” explains Mendenhall. “We start by having our acquisitions and agricultural teams meet with farmers. When we get ready to brand cattle or plant, all the local farmers come and help. In the same spirit, our teams go out and help the local farmers when it’s their turn to brand and plant. To do it right, you have to build a relationship and a connection that’s quite different than other types of investing.”
RADD America is composed of expert investors and expert farmers. The company offers its investments through fractionalized ownership. In other words, the company purchases one farm and then allows a joint pool of investors to own it together.
“If you don’t have a team that knows how to farm and maximize income, you’re not going to get the best possible return for investors,” warns Mendenhall. “Thankfully, our team isn’t so big for this type of investing that we forget who we are, and we have the economy to scale at a great pace.”
The impact of global competition on income-producing farm investments
RADD America closely monitors global trends. In Mendenhall’s experience, investors win when they move before the market. However, when they move after the market, they lose.
“When Russian first invaded and sparked its war with Ukraine, for example, we kept a close eye on its global impact,” he says. “As one of the largest producers of wheat in the world, we knew that Ukraine — now in the midst of a war — wasn’t going to be able to produce wheat at the same scale, so someone else needs to step in and fill the gap. We’re constantly monitoring what’s happening in the world to stay on top of evolving trends.”
In terms of global competition, Mendenhall is frustrated by foreign entities staking ownership of American farmland and agriculture. In this area, China has positioned itself as the number one threat to the sovereignty of the United States.
“When foreign powers have ownership of agricultural land in the US, it puts us all at risk as Americans,” remarks Mendenhall. “Over the past few years, we’ve seen soil quality erode, closures of meatpacking plants, and numerous fires. The likelihood of nuclear war in this age is very small. The quiet war of buying American agriculture and unsettling the American dollar is the threat we face today.”
Clearly, RADD America has a lot to pay attention to at home and abroad. “We’re monitoring weather patterns and making one-year, three-year, and five-year predictions,” Mendenhall explains. “We’re also paying close attention to interest rates to see where this shifting economy is headed. The up-and-down cycles are faster than they’ve ever been. Monitoring the industry is critical. With expert investors and agricultural specialists from RADD America on your team, farmland can be one of your most promising and rewarding investment opportunities.”
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