Business
How Justin Goff Writes Copy For Cold Traffic-Scaling Non-writers Beyond Imagination

Copywriting is the technique of selling a brand or idea to people. The main aim of copywriting is to make those people use the product or service that you offer. Its focus is on website content, sales emails, sales letters, ads, PPC landing pages, among others. Besides, good copywriters are in huge demand because they show their capability to increase the sales of a company with their quality copies. According to statistics, 73% of companies in the world employ copywriters to help them market their products and increase brand awareness. Also, the statistics show that 60.8% of marketers in the world embrace copywriting in their businesses.
Justin Goff is a professional copywriter who helps non-writers make over six figures a year through the copywriting business. Besides, one of his trainees in copywriting known as Tanner Henkel was working at Abercrombie while another one called Alec Rosa was a financial advisor. Therefore, he mentors them, and now they work as freelance copywriters making $100,000 a year.
Strategies By Justin For Business Owners Who Want To Write A Compelling Copy
Justin, 35 years old, says that his present copywriting business has enabled him to increase his rates from $500 for selling a 30- page sales letter to a 5 figure amount and more, which is determined by the project given. The following are the strategies to follow for entrepreneurs who want to scale their businesses through a compelling copy:
Dedicate to continuous practice
Going to school is not just enough to be a professional copywriter, but you need to write every day for you to gain the experience. Besides, Justin also asks his apprentice, Henkel, and Rosa to write three emails daily so that they may improve their skills even more.
Bridge on an emotional level
When writing the copies, you should acknowledge the emotions of your customers, such as fear and also bring up a dream or goal that he or she has. This will enable you to express their feelings and desires.
Market research
Justin suggests that you first need to research what you are going to write about. You can visit different sites and social media platforms to get the relevant information. Also, you can watch videos that talk about what you are planning to write. Besides, by reading the comments on those videos, you can come up with ideas and solutions about the related topic.
Get feedback from your customers
The language you use to write determines the quality of the copies. It would help if you always looked forward to getting feedback from your customers to know whether you are using the right language or not. Therefore, you will understand what your audience wants and adequately express yourself while writing.
Make reading your thing
If you want to grow your business and make customers be at your doorstep always, you must invest in reading. Besides, reading helps you to learn the tactics of writing your copies to make them grab the attention of the one reading them.
How Justin helps non-writers
Imagine making a 6 figure in a year. Justin is helping ordinary people leave their current Jobs and embrace copywriting that enables them to make six figures a year. Copywriting is a new tool that allows business owners to scale their business. Also, becoming a copywriter requires you to go through training by experts, for you to know. Therefore, Justin is here to help you become a genius of copywriting. Many entrepreneurs have approached him, and to learn more, gain more experience that leads to real-time results. Moreover, he helps entrepreneurs convert offers on cold traffic.
How Copywriting Helps You Reach The Cold Traffic
Copywriting is an effective medium to reach out to your target audience to help them know your brand. It also enables you to get connected to potential customers who can buy your products or services. Besides, it helps in increasing digital sales funnels since you can market and advertise your products quickly, thus giving solutions to your customers. Therefore, copywriting is appropriate in assisting entrepreneurs to associate with the cold traffic and build a lasting relationship.
If you want to scale in copywriting, you can connect with Justin Goff and learn more.
Business
The Ultimate Guide to the Essential Social Skills in Business

Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).
Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.
In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.
According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.
There are several key components of EQ that are particularly important for success in the workplace. These include:
Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.
Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.
Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.
Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.
Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.
A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.
Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.
And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.
In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.
References:
Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.
Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.
Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.
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