“A deeper look at photographer Tareck Raffoul’s roots, his passion for photography, and his inputs on how to succeed in photography.”

Traveling to different countries and clicking random pictures doesn’t require any real skill. From the perspective of a professional photographer, the real challenge lies in capturing images that would do justice to the model, product, brand… These photographs must depict a subliminal story. Tareck Raffoul firmly believes that every picture he clicks needs to have a soul of its own, something people can experience through the image itself

There is no magical formula for achieving great success. There’s no wand you can wave that will turn you into an instant celebrity in your chosen field. This applies to both the world of business and the world of arts. It takes hard work and patience to succeed at anything you are passionate about. Just ask Tareck Raffoul.

 Here are some tips that Tareck wants you to know:

 1. Choose a focus.

“Most people start out wanting to take photos of everything,” said Raffoul. “It’s better to become great at taking pictures of one type or two types, like fashion, interior, nature, or food.” Selecting a focus will make it easier for potential clients to find you and use your services. It also gives you the chance to be the very best in your field.

2. Build a great website and portfolio.

“If you have a great website, it will get jobs for you without you lifting a finger,” said Raffoul. “I worked with a designer to build my portfolio and website, and it’s helped.” There are premium website builders like SquareSpace and Wix that can help you build your own if you can’t afford a professional designer. Make sure it’s easy to navigate, minimal, and that your content is stunning, the main focus should be your work.

 3. Create a brand.

Turn your name into a brand, creating a brand does a great deal to help you market yourself. It can involve creating a logo with an identity, adding some flair to your digital presence, and carefully choosing your communication strategy. “Having clear communication and a strong brand image makes the client feel like they know you before they even meet you,” said Tareck. 

When asked about the secret of his success, Raffoul won’t hesitate to tell you it’s all about pursuing what makes you want to wake up every morning and aim for the clouds.