Business
Akylles: Accomplished Startup Experts Empowering Entrepreneurs
An entrepreneur is an adventurer, a risk taker, but perhaps most of all, a hard worker. Do you want to be financially independent? Scale across markets? Set a foundation for a strong, lucrative company? That’s all well and good, but what most people don’t realize is that most startups actually fail at the seed stage. To see an e-commerce startup beyond these early stages, there are some common pitfalls to avoid. If you want to achieve the sort of success where you’re making money while you sleep, you need to put in the effort first and educate yourself.
Akylles was founded by Rami Alame, co-founder of Lexyom as the first Next Gen Startup, Financial & Legal School in the MENA & GCC region. Alame graduated with an LLM in Financial Services Law from New York Law School and has spent the last decade helping hundreds of startups scale internationally. The Akylles Program is just one of the many courses offered by Akylles. The program includes all the tools an entrepreneur needs to develop their startup beyond the seed stage and reach an international market across industries.

The most common obstacle to a startup is that most would-be entrepreneurs simply don’t know how to start a business, much less how to achieve massive, scalable growth. There are so few training programs that are comprehensive and offer the experience, community, and mentorship that a successful startup requires. An idea is where the business starts, but is it creative? Unique? Special? Sustainable? And what about financing? Legal? Hiring? It is intimidating just to think about all the steps in the process: insurance, bank accounts, employees, market monitoring, finances, partners, investors, and so many other facets of starting a business. The risk alone is scary and the prospect of failure is daunting.
The Akylles School is all you need to launch your startup, and they offer many valuable courses. The Ideation Program helps you zero in on your ideas with examples, models, pitch preparation, templates, and other valuable resources. The Legal Program guides you through the challenges of the legal aspects of startups with lessons on subjects like cofounder agreements, legal terms, operations, contracts, and trademarks. Understanding Crypto gives you vital insight into trading platforms, various coins, creating a wallet, and managing investments. Raising Funds for Startups brings you through the steps required to seed your startup and leads you to a deep understanding of pitch preparation, forecasts, statements, valuations, and metrics. Last one Launched was the Ultimate Crypto & NFT Course which helps you start trading in less than 10 days.

To sign up with Akylles is to become a lifelong member of the Akylles community. This network includes the incredible and approachable founders, of course, but you will also be among specialists in management, marketing, coding, human resources, finance, legal—anyone and everyone involved in a successful startup. There is plenty of opportunity to develop relationships with colleagues and potential collaborators.
There are two things that can help you achieve your goals of success and financial freedom: hard work and a reliable, proven process. You provide the effort, and Akylles can provide those tools. You can register for each course individually, or you can maximize your investment with bundles. Akylles even backs up their learning experience with a 30-day money-back guarantee. “We want to empower entrepreneurs, not do their job,” says Alame.

Akylles is an invaluable resource and an empowering experience. They can be an integral step in your startup, giving you guidance, knowledge, and support—everything you’ll need. The Akylles Program is based on real experience and results. Akylles will be there for every step, the instructors and community propping you up with motivation, expertise, and encouragement, but it is your drive and passion that will propel you and your company to ultimate success.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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