Business

Akylles: Accomplished Startup Experts Empowering Entrepreneurs

Published

4 years ago

September 27, 2021

An entrepreneur is an adventurer, a risk taker, but perhaps most of all, a hard worker. Do you want to be financially independent? Scale across markets? Set a foundation for a strong, lucrative company? That’s all well and good, but what most people don’t realize is that most startups actually fail at the seed stage. To see an e-commerce startup beyond these early stages, there are some common pitfalls to avoid. If you want to achieve the sort of success where you’re making money while you sleep, you need to put in the effort first and educate yourself.

Akylles was founded by Rami Alame, co-founder of Lexyom as the first Next Gen Startup, Financial & Legal School in the MENA & GCC region. Alame graduated with an LLM in Financial Services Law from New York Law School and has spent the last decade helping hundreds of startups scale internationally. The Akylles Program is just one of the many courses offered by Akylles. The program includes all the tools an entrepreneur needs to develop their startup beyond the seed stage and reach an international market across industries.

The most common obstacle to a startup is that most would-be entrepreneurs simply don’t know how to start a business, much less how to achieve massive, scalable growth. There are so few training programs that are comprehensive and offer the experience, community, and mentorship that a successful startup requires. An idea is where the business starts, but is it creative? Unique? Special? Sustainable? And what about financing? Legal? Hiring? It is intimidating just to think about all the steps in the process: insurance, bank accounts, employees, market monitoring, finances, partners, investors, and so many other facets of starting a business. The risk alone is scary and the prospect of failure is daunting.

The Akylles School is all you need to launch your startup, and they offer many valuable courses. The Ideation Program helps you zero in on your ideas with examples, models, pitch preparation, templates, and other valuable resources. The Legal Program guides you through the challenges of the legal aspects of startups with lessons on subjects like cofounder agreements, legal terms, operations, contracts, and trademarks. Understanding Crypto gives you vital insight into trading platforms, various coins, creating a wallet, and managing investments. Raising Funds for Startups brings you through the steps required to seed your startup and leads you to a deep understanding of pitch preparation, forecasts, statements, valuations, and metrics. Last one Launched was the Ultimate Crypto & NFT Course which helps you start trading in less than 10 days.

To sign up with Akylles is to become a lifelong member of the Akylles community. This network includes the incredible and approachable founders, of course, but you will also be among specialists in management, marketing, coding, human resources, finance, legal—anyone and everyone involved in a successful startup. There is plenty of opportunity to develop relationships with colleagues and potential collaborators.

There are two things that can help you achieve your goals of success and financial freedom: hard work and a reliable, proven process. You provide the effort, and Akylles can provide those tools. You can register for each course individually, or you can maximize your investment with bundles. Akylles even backs up their learning experience with a 30-day money-back guarantee. “We want to empower entrepreneurs, not do their job,” says Alame.

Akylles is an invaluable resource and an empowering experience. They can be an integral step in your startup, giving you guidance, knowledge, and support—everything you’ll need. The Akylles Program is based on real experience and results. Akylles will be there for every step, the instructors and community propping you up with motivation, expertise, and encouragement, but it is your drive and passion that will propel you and your company to ultimate success.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.