Lifestyle

Anthony Sorella Talks About the Obstacles He faced on His Journey to Creating His Own Agency and Overcoming Them

Published

5 years ago

August 31, 2020

Anthony Sorella, creative director at Neighborhood Creative discusses his struggles in the corporate world, and how he overcame them

Anthony Sorella started his agency ‘Neighborhood Creative’ with his present partner Ernesto Gaita; after overcoming a series of struggles he had to face on the way.The Neighborhood is a Toronto-based creative agency specialized in connecting brands with their target consumers. Experts in experience design and social channels, these means allow the agency to communicate the brand’s purpose, drive sales, increase awareness, and brand exposure.

Anthony Sorella, who realized he wanted to be an entrepreneur from a very young age, had to face a lot of objection on his way since the beginning of his journey. From working at multiple jobs to starting his own promotion company ‘Four Kings Group’ Anthony never stopped experimenting and growing. Eventually, Anthony Sorella realized he wanted to be his own boss and started his agency with his partner Ernesto.

Looking back, Anthony Sorella talks about his struggles on his way to making his name in the corporate world. Initially, it was difficult for Anthony to switch from a nightlife promoter to being an agency owner.

“A lot of people look at “promoters” as a grubby job so making the transition to more of a “professional” title was very interesting especially at the companies inception,” says Anthony.

Initially, making ends meet proved quite difficult, and Anthony and Ernest didn’t even pay themselves for a few months meanwhile, still working tirelessly to make their business a success.

“I had to offer free work or extremely discounted work to gain client trust at the beginning. Aside from that my partner and I did not pay ourselves for the majority of our first year so that we could keep up with rent for our office and continuously build our team,” explains Sorella.

Anthony Sorella along with partner Ernesto, have succeeded in making a name for themselves by running an agency that helps businesses and people expand their reach and grow their revenues.

Lifestyle

The Countdown Begins: Derik Fay’s Wedding Day Approaches as the World Watches

Published

6 days ago

December 30, 2025

Michelle Langton

With the clock ticking down, anticipation is mounting around the upcoming wedding of Derik Fay — the renowned entrepreneur, investor, and private equity titan who has quietly built empires while empowering others behind the scenes. Known for his strategic influence across more than 60 companies spanning fintech, real estate, wellness, media, and beyond, Fay is now preparing for what might be his most celebrated personal milestone yet: his wedding.

While details remain closely held, what’s clear is that this won’t be just another wedding. It’s the union of a man who has built his life and legacy through discipline, loyalty, and integrity — principles that now extend into his private life.

From boardrooms to bridal prep, Fay’s inner circle has watched him remain laser-focused, not only orchestrating billion-dollar business movements, but also thoughtfully curating every detail of this upcoming event. It’s a reflection of the same care and precision he brings to the companies he helps scale from obscurity to success.

As one close friend noted, “Most people just plan a wedding. Derik builds an experience. Just like he does with everything else — it’s meaningful, intentional, and completely unforgettable.”

And yet, amidst the glamour, it’s the emotion that resonates most. Friends, colleagues, and family alike have spoken of the joy radiating from Fay — a rare vulnerability for someone known for steely boardroom composure. It’s proof that even moguls with multi-million-dollar valuations and empires to manage are grounded by love, family, and human connection.

For someone who has helped countless founders achieve their dreams quietly in the background — often funding, guiding, and building their visions without ever taking credit — this moment in the spotlight feels well-deserved.

So as the final days approach, the world may be watching with curiosity, but those who know Derik Fay understand this is not the peak of a journey — it’s another step in a life built on authenticity, ambition, and unwavering commitment to both growth and heart.