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Anthony Sorella Talks About the Obstacles He faced on His Journey to Creating His Own Agency and Overcoming Them




Anthony Sorella, creative director at Neighborhood Creative discusses his struggles in the corporate world, and how he overcame them

Anthony Sorella started his agency ‘Neighborhood Creative’ with his present partner Ernesto Gaita; after overcoming a series of struggles he had to face on the way.The Neighborhood is a Toronto-based creative agency specialized in connecting brands with their target consumers. Experts in experience design and social channels, these means allow the agency to communicate the brand’s purpose, drive sales, increase awareness, and brand exposure.

Anthony Sorella, who realized he wanted to be an entrepreneur from a very young age, had to face a lot of objection on his way since the beginning of his journey. From working at multiple jobs to starting his own promotion company ‘Four Kings Group’ Anthony never stopped experimenting and growing. Eventually, Anthony Sorella realized he wanted to be his own boss and started his agency with his partner Ernesto.

Looking back, Anthony Sorella talks about his struggles on his way to making his name in the corporate world. Initially, it was difficult for Anthony to switch from a nightlife promoter to being an agency owner.

A lot of people look at “promoters” as a grubby job so making the transition to more of a “professional” title was very interesting especially at the companies inception,” says Anthony.

Initially, making ends meet proved quite difficult, and Anthony and Ernest didn’t even pay themselves for a few months meanwhile, still working tirelessly to make their business a success.

“I had to offer free work or extremely discounted work to gain client trust at the beginning. Aside from that my partner and I did not pay ourselves for the majority of our first year so that we could keep up with rent for our office and continuously build our team,” explains Sorella.

Anthony Sorella along with partner Ernesto, have succeeded in making a name for themselves by running an agency that helps businesses and people expand their reach and grow their revenues.


Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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Sara Zaimi Vies for Miss NJ Crown




The Miss NJ competition seeks a leader, a role model who inspires with both brains and heart. Enter Sara Zaimi, a trailblazing pharmacist with a Doctorate (PharmD) whose passion for women’s health and community empowerment burns brightly.

A brush with mortality at a young age – chest pain and a concerning blood test – ignited a fire in Sara. Witnessing the unwavering spirit of women battling cancer in the oncology ward solidified her desire to make a difference. It was her mother’s unwavering support, the way she held her hand through fear and doubt, that propelled Sara to answer that call. Overcoming self-doubt and depression, she embarked on a remarkable academic journey, graduating with her PharmD at the prestigious Rutgers University at the early age of 23, placing her among the top 10% of her class.

As a first-generation Algerian American, she’s a testament to the power of hard work and perseverance. Her academic achievements, including valedictorian honors and consistent Dean’s List placements, stand as a testament. This translates further into her successful business, where she champions women’s health awareness. Her impact extends far beyond the pharmacy walls. Sara dedicates her time to NJ Sisterhood, empowering young women and inner-city communities. Her fluency in Spanish further highlights her commitment to inclusivity and understanding.

Driven by personal experience and empathy, Sara aims to leverage the Miss NJ platform to tackle critical women’s health issues. From early detection of breast cancer to advocating for increased resources, she seeks to empower women to take charge of their health. Her work with NJ Sisterhood complements this mission, focusing on projects that empower women and address their specific needs. Her advocacy includes promoting 3D areola tattooing for breast cancer survivors, a powerful example of how science and art can converge in the healing process.

Sara’s strength lies in the synergy of her diverse experiences. Her business acumen and her work with NJ Sisterhood position her to champion women’s health and community well-being on a grander stage. She envisions using the Miss NJ platform to create tangible change, increasing resources for those affected by breast cancer and other women’s health issues.

The demands of a successful business, active volunteer work with NJ Sisterhood, and the rigorous training for the Miss NJ competition require exceptional time management skills. Sara thrives under pressure, meticulously juggling her commitments without compromising on quality.

Her multifaceted personality, unwavering commitment to women’s health, and passion for community empowerment make her a strong contender for Miss NJ. She embodies the true spirit of the competition: a woman who is not just beautiful, but a force for good, inspiring young women to reach for their dreams and embrace their unique talents.

Follow Sara’s journey and learn more about her mission on Instagram: @pharminked_laser and @njsisterhood. Let’s cheer her on as she vies for the Miss NJ crown!

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