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Anthony Sorella Talks About the Obstacles He faced on His Journey to Creating His Own Agency and Overcoming Them




Anthony Sorella, creative director at Neighborhood Creative discusses his struggles in the corporate world, and how he overcame them

Anthony Sorella started his agency ‘Neighborhood Creative’ with his present partner Ernesto Gaita; after overcoming a series of struggles he had to face on the way.The Neighborhood is a Toronto-based creative agency specialized in connecting brands with their target consumers. Experts in experience design and social channels, these means allow the agency to communicate the brand’s purpose, drive sales, increase awareness, and brand exposure.

Anthony Sorella, who realized he wanted to be an entrepreneur from a very young age, had to face a lot of objection on his way since the beginning of his journey. From working at multiple jobs to starting his own promotion company ‘Four Kings Group’ Anthony never stopped experimenting and growing. Eventually, Anthony Sorella realized he wanted to be his own boss and started his agency with his partner Ernesto.

Looking back, Anthony Sorella talks about his struggles on his way to making his name in the corporate world. Initially, it was difficult for Anthony to switch from a nightlife promoter to being an agency owner.

A lot of people look at “promoters” as a grubby job so making the transition to more of a “professional” title was very interesting especially at the companies inception,” says Anthony.

Initially, making ends meet proved quite difficult, and Anthony and Ernest didn’t even pay themselves for a few months meanwhile, still working tirelessly to make their business a success.

“I had to offer free work or extremely discounted work to gain client trust at the beginning. Aside from that my partner and I did not pay ourselves for the majority of our first year so that we could keep up with rent for our office and continuously build our team,” explains Sorella.

Anthony Sorella along with partner Ernesto, have succeeded in making a name for themselves by running an agency that helps businesses and people expand their reach and grow their revenues.


Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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The Benefits Of Staff Training And Development In Geriatric Care




Staff training and development are critical in the senior care industry to ensure high-quality care for elderly patients. As the population ages, the demand for senior care is increasing, and the quality of care provided by staff can significantly affect patients’ physical and mental health. Therefore, business owners must invest in staff training and development to ensure optimal patient care and achieve business success. Lisa Winters, New York City, explores the benefits of staff training and development in geriatric care.

Enhance Patient Care

The primary focus of senior care is to provide quality care to elderly patients, and staff training and development contribute to this aspect significantly.

Properly trained staff understand the unique needs of elderly patients, such as medication management, mobility assistance, and specialized therapy. Training ensures staff knows the latest techniques and best practices for geriatric patients.

Staff development also helps employees recognize factors that affect an elder’s physical and mental health, enabling them to provide personalized care.

Better Healthcare Outcomes

Proper staff training and development can lead to better healthcare outcomes for seniors. Employees who understand managing chronic health conditions can provide better care and help prevent complications.

Additionally, staff who are trained in fall prevention can reduce the number of falls that occur in the facility, leading to reduced hospitalizations and improved resident health.

Improve Staff Productivity

Training and development allow employees to learn new and refine old skills, making them more productive in their work. Regular training sessions help employees stay updated with new tools or procedures that could help them perform their job more effectively.

Increased productivity eventually translates into better patient care, reduced employee turnover, and improved business operations.

Retain Employees

Staff development programs give employees a sense of career development, vital to retention. Opportunities to advance and broaden their skills through training can motivate employees to stay within the company.

Employers can benefit from reduced staff turnover, improved productivity, and a stable workforce.

Increased Staff Confidence

Training and development can increase employee confidence by providing new skills and knowledge to perform their job correctly.

When properly trained, employees are more willing to take on new responsibilities and more challenging tasks, avoiding mistakes that can lead to poor patient care or safety hazards. Confidence in their abilities improves staff morale, leading to better teamwork and more effective operations.

Improved Communication

Effective communication is crucial in senior care, as employees must work together to meet the needs of residents.

Staff training and development can improve communication skills, helping staff members communicate effectively with residents, families, and coworkers. Improved communication can improve care coordination, increase resident satisfaction, and reduce misunderstandings.

Compliance With Regulations

The geriatric care industry is highly regulated to safeguard patients and the staff. Refresher training on regulatory requirements is essential to avoid violations that could harm patients and result in significant fines.

Training and development around sensitive issues such as patient confidentiality or infection control can also ensure that staff follows the established guidelines, protecting patients from harm.

Reduced Costs

Although investing in staff training and development may seem expensive, it can result in cost savings in the long run when well-trained staff is better equipped to identify potential issues before they become significant problems, reducing the need for expensive interventions.

Improved Reputation

Providing high-quality senior care requires a team of well-trained and knowledgeable staff. When staff are well-trained and developed, this can lead to an improved reputation for the organization providing the care.

Families and seniors are more likely to trust an organization that invests in its staff and provides quality care.


Lisa Winters, New York City, believes staff training and development are central to the success of geriatric care facilities. Investing in employee education can improve patient care and business operations, increase employee retention, higher employee morale, and adherence to regulatory compliance. Business owners should prioritize staff training and development to ensure optimal patient care and provide a supportive work environment.

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