Business

Ascend Ecom Guarantees ROI With Its Hybrid Distribution Model for Amazon FBA and Walmart WFS Automation

Published

3 years ago

December 11, 2022

Since the rise in popularity of e-commerce across several industries, customer behavior has rapidly changed. Everyone is accustomed to the ease of buying whatever and whenever they want, which sometimes even comes at a lower price. They can book flights, purchase Christmas presents for relatives, secure concert tickets, and sell an old car with only a few clicks on a website or an app. Everything comes down to the theory of least effort, which states that people would naturally select the path requiring the least amount of resistance or action.

Will Basta noticed the digital marketplaces and their ever-expanding growth possibilities and dabbled into investments in the e-commerce scene himself. Through several wins and failures over the years, he has learned a lot from these experiences, which inspired him to build Ascend Ecom along with Jeremy Leung, who had a similar background. Together, they were set on creating a company that helps people invest in e-commerce and have their own passive income-driving business.

Ascend Ecom has two primary services: Amazon FBA Automation and Walmart WFS Automation. The business model for both is essentially the same at its core. The company provides data to the customers using their proprietary software and AI-driven research to identify which products have a high demand and the least competition. Through exclusive wholesale relationships, Ascend Ecom will also procure products from carefully selected North American brands and manufacturers to sell to either Amazon or Walmart.

One of the ways to achieve stability and sustainability is to ride the coattails of a big platform like Amazon. Spending less money on marketing allows for a lower capital infusion and reduced risk for customers because there is existing foot traffic, with Amazon having around 310 million customers worldwide. “They can literally buy everything, which leads to convenience, which leads to saving time. At the end of the day, that’s just the way humans are. We want to do things quickly. So if you want to sell on a platform, it’s always better to start with a platform where there’s already gonna be people on it,” shared Will.

Will explained that their clients spanned from school teachers to people working in the financial sector. All have different backgrounds, but the commonality is no one has the time. Ascend Ecom manages all the nitty-gritty of the business, providing a passive income stream to its clients.

“My main focus is our clients and making them successful. Being successful in e-commerce most of the time is not gonna be something that replaces your entire income stream. But that being said, it is a supplement to what you’re currently getting. That extra few thousand dollars, it’s a big difference for a lot of people, and that covers a lot of different things,” explained Will.

Passive income sometimes goes unnoticed, especially if it’s not much, but in the grand scheme of things, it can add up, which can also be used to invest in producing more streams of income. In the end, getting one’s money to work for them is a sensible method to make more. Moreover, it frees up time to pursue active income and achieve financial freedom. Through Ascend Ecom, Will encourages people to take control of their lives by controlling their finances.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

2 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.