Since the rise in popularity of e-commerce across several industries, customer behavior has rapidly changed. Everyone is accustomed to the ease of buying whatever and whenever they want, which sometimes even comes at a lower price. They can book flights, purchase Christmas presents for relatives, secure concert tickets, and sell an old car with only a few clicks on a website or an app. Everything comes down to the theory of least effort, which states that people would naturally select the path requiring the least amount of resistance or action.

Will Basta noticed the digital marketplaces and their ever-expanding growth possibilities and dabbled into investments in the e-commerce scene himself. Through several wins and failures over the years, he has learned a lot from these experiences, which inspired him to build Ascend Ecom along with Jeremy Leung, who had a similar background. Together, they were set on creating a company that helps people invest in e-commerce and have their own passive income-driving business.

Ascend Ecom has two primary services: Amazon FBA Automation and Walmart WFS Automation. The business model for both is essentially the same at its core. The company provides data to the customers using their proprietary software and AI-driven research to identify which products have a high demand and the least competition. Through exclusive wholesale relationships, Ascend Ecom will also procure products from carefully selected North American brands and manufacturers to sell to either Amazon or Walmart. 

One of the ways to achieve stability and sustainability is to ride the coattails of a big platform like Amazon. Spending less money on marketing allows for a lower capital infusion and reduced risk for customers because there is existing foot traffic, with Amazon having around 310 million customers worldwide. “They can literally buy everything, which leads to convenience, which leads to saving time. At the end of the day, that’s just the way humans are. We want to do things quickly. So if you want to sell on a platform, it’s always better to start with a platform where there’s already gonna be people on it,” shared Will.

Will explained that their clients spanned from school teachers to people working in the financial sector. All have different backgrounds, but the commonality is no one has the time. Ascend Ecom manages all the nitty-gritty of the business, providing a passive income stream to its clients.

“My main focus is our clients and making them successful. Being successful in e-commerce most of the time is not gonna be something that replaces your entire income stream. But that being said, it is a supplement to what you’re currently getting. That extra few thousand dollars, it’s a big difference for a lot of people, and that covers a lot of different things,” explained Will. 

Passive income sometimes goes unnoticed, especially if it’s not much, but in the grand scheme of things, it can add up, which can also be used to invest in producing more streams of income. In the end, getting one’s money to work for them is a sensible method to make more. Moreover, it frees up time to pursue active income and achieve financial freedom. Through Ascend Ecom, Will encourages people to take control of their lives by controlling their finances.