The traditional ways of advertising have become a thing of the past. Online advertising has become the new medium to reach out a wider audience. It has given rise to many digital entrepreneurs who have changed the game in the last few years. Many young talents, especially the millennials who have a terrific knowledge about social media are now making a successful career rather than opting for the mainstream corporate job. Abhay Pandya, an emerging name among the digital entrepreneurs opted to choose a career in social media and has excelled in it with the speed of the light.

Based in Bhavnagar, Gujarat, Abhay pursued a degree in Mechanical Engineering. However, after completing his studies, he chose to live life as an independent entrepreneur and not like a corporate employee. Through his excellent talent for content creation, he built some of the most reputed accounts on Instagram including ‘millionaire_lines’, ‘successcharge’, ‘6amhacks’, ‘successcode’, ‘trollscasm’, ‘istudentsfacts’ and ‘the.confused.indian’. With a reach of more than a million, he has proved his prowess as a talented content strategist. The digital entrepreneur while looking back at his journey feels blessed to leave engineering for a promising career in social media.

While he started working on these social media accounts during the last year of college, the motivation to keep moving forward happened when he built a network of 200K in the first two months. After that, there has been no turning back for Pandya. As of today, he has built a network of 15 million across social media with having done more than 20 online advertising campaigns. “While digital advertising might not replace traditional marketing entirely, but it has undoubtedly dominated a majority of the market. With the usage of the internet, social media and smartphones, it has given rise to businesses taking a digital route”, stated Abhay. Apart from creating the best content over the web, Abhay has also been a consultant to many small-scale brands, businesses and influencers.

Through his unique digital strategies and tactics, Pandya has helped many brands to prosper over the digital space. Giving a classic example of how traditional means are replaced by digital means, Abhay Pandya explained people’s preferences about shopping and payment methods. “E-Commerce websites have eaten half the share of retail outlets, and the UPI payments have made transactions easier rather than dealing in cash”, he added. Staying up to date in this ever-changing world of social media, Abhay Pandya has got many things to explore, and we wish the best to him for his future endeavours.