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Aspiring entrepreneur Abhay Pandya’s take on how digital advertising is disrupting the traditional advertising tools




The traditional ways of advertising have become a thing of the past. Online advertising has become the new medium to reach out a wider audience. It has given rise to many digital entrepreneurs who have changed the game in the last few years. Many young talents, especially the millennials who have a terrific knowledge about social media are now making a successful career rather than opting for the mainstream corporate job. Abhay Pandya, an emerging name among the digital entrepreneurs opted to choose a career in social media and has excelled in it with the speed of the light.

Based in Bhavnagar, Gujarat, Abhay pursued a degree in Mechanical Engineering. However, after completing his studies, he chose to live life as an independent entrepreneur and not like a corporate employee. Through his excellent talent for content creation, he built some of the most reputed accounts on Instagram including ‘millionaire_lines’, ‘successcharge’, ‘6amhacks’, ‘successcode’, ‘trollscasm’, ‘istudentsfacts’ and ‘the.confused.indian’. With a reach of more than a million, he has proved his prowess as a talented content strategist. The digital entrepreneur while looking back at his journey feels blessed to leave engineering for a promising career in social media.

While he started working on these social media accounts during the last year of college, the motivation to keep moving forward happened when he built a network of 200K in the first two months. After that, there has been no turning back for Pandya. As of today, he has built a network of 15 million across social media with having done more than 20 online advertising campaigns. “While digital advertising might not replace traditional marketing entirely, but it has undoubtedly dominated a majority of the market. With the usage of the internet, social media and smartphones, it has given rise to businesses taking a digital route”, stated Abhay. Apart from creating the best content over the web, Abhay has also been a consultant to many small-scale brands, businesses and influencers.

Through his unique digital strategies and tactics, Pandya has helped many brands to prosper over the digital space. Giving a classic example of how traditional means are replaced by digital means, Abhay Pandya explained people’s preferences about shopping and payment methods. “E-Commerce websites have eaten half the share of retail outlets, and the UPI payments have made transactions easier rather than dealing in cash”, he added. Staying up to date in this ever-changing world of social media, Abhay Pandya has got many things to explore, and we wish the best to him for his future endeavours.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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Turning Tragedy into Triumph Through Walking With Anthony




On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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