Business

ATMMachines.com Owner Justin Gilmore Attributes His Success to Disappointment

Published

5 years ago

December 9, 2020

Years ago, Justin Gilmore made the fateful decision to turn his life around from a future filled with struggle and resentment. Now, he’s reaping the rewards with a successful business, happy family life, and good personal health. None of it would have been possible without his strong resolve to make a success of his life and his courage to persevere despite the many stumbling blocks that were in his way. He’s the owner of ATMMachines.com, a company that provides cutting-edge ATM devices and online transaction processing to customers nationwide.

As a kid, Gilmore didn’t focus on his schoolwork as much as he should have and also developed a bad attitude, landing him in hot water. At 15, Justin was expelled from school, and he had to suddenly figure out a way to start fending for himself. This wasn’t exactly new territory for him, as he and his brother and sister had to start taking care of themselves at a young age since their mother worked two jobs to keep a roof over their heads.

After getting expelled in the first semester of the ninth grade, he had to face the disappointment of his mother and family. “My mother, who was a saint, was so disappointed that she had given up on me. She pretty much wrote me off, as far as having a successful future. This is what motivated me to become an entrepreneur in the first place. It made me realize where my life was going, and after that, I was determined to be successful,” he explains.

However, getting a business launched at 16 with no startup funds, and no skills or experience seemed like an impossibility. So Justin decided to start educating himself through business courses and self-help books in an effort to give himself every chance to succeed. He also got a real estate license when he turned 18, even though he ended up never having to use it.

At 17, Justin also started some side jobs in order to get an income. One was selling newspapers via eBay, and the other was “hucking pizzas,” as Gilmore describes it. That involved buying pizzas for cheap under the table from a local pizzeria in Atlanta and then driving around the city, pretending to be a pizza delivery boy with a canceled order. While that gig helped him earn a fairly steady income, it also taught him many valuable skills that he still uses as an entrepreneur today.

It’s been 14 years since Justin opened his business, and his life has changed dramatically in the meantime. He was able to achieve something that no one believed he could while also realizing his dream of being able to take care of his mother and his son.

He now promotes a strong message centered around never giving up and has expanded his company’s offerings to include online training to other potential entrepreneurs, as well. Gilmore feels that the ATM business is often overlooked when people are searching for a way to start making passive income, yet it’s also one of the best ways to do so. That’s why he’s been teaching others how the industry works.

Head over to Justin Gilmore’s Instagram page, @atmmachines_com, to learn more about his company, as well as their new online training program.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 day ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.