Business

Creating milestones in the e-commerce space is Mohammad Edris Hashimi, aka Idrees kickz with his brand Woiair

Published

5 years ago

October 31, 2020

The teenager businessman from Canada suggests a few essential entrepreneurial skills that he believes can help other entrepreneurs attain success.

There is a certain category of youngsters who follow the crowd, understand what is in trend and then take decisions about their career. And, then there is another category that involves people who are modern-day rebels and the ones who only believe in creating opportunities for themselves. It is rare to find youngsters from the latter category, but we came across one such youngster who is impressing everyone with his skills and talents as a sneaker entrepreneur; he is Mohammad Edris Hashimi, aka Idrees kickz from Canada who is excelling at the e-commerce game and how.

Right from starting his career at the age of 13 with buying and selling stuff online, understanding the market trends of the e-commerce world and learning newer things each day, to initiating his own brand called “Woiair” and becoming a multi-figure earning successful entrepreneur at 19 years is all that Idrees kickz about and much more. The youngest Canadian e-commerce entrepreneur with his passion in sneaker reselling business has proved his mettle in the industry and inspired youngsters all across the globe to believe in themselves and listen to what their heart seeks.

Currently, after graduating from high school, Idrees kickz is excited to learn business program from the university and apply the knowledge in his business to expand his brand and its opportunities for more growth and success.

There are a few entrepreneurial skills that Idrees kickz believes other budding entrepreneurs must emphasis on to achieve all their business goals.

Customer service skills: For any entrepreneur in this world, the quality of the products/services should be of utmost importance. One must focus on listening to what the customers need and provide them with the best customer service by giving attention to their demands.
Time management: Only putting the focus on any one aspect of carrying business is not a good idea, point out Idrees kickz. He says a skilled entrepreneur must know how to manage time, and accordingly focus on all the aspects of carrying out business activities and responsibilities successfully.
Networking skills: With the advent of the digital world and the growth of the e-commerce space, entrepreneurs are aware of the incredible reach they can have across mediums. For this, Idrees kickz says they need to have proper networking skills for spreading the word about their brand across social media platforms and optimizing the mediums to create more collaboration as well as generate more sales.

From his early days, Idrees kickz always drew inspiration from business personalities like Elon Musk and Jeff Bezos as he feels his story is similar to them as he too has been working incessantly to make it huge in the business world. Currently, Idrees kickz is working to fulfill his business goals, which includes opening a huge sneaker store in Toronto and LA and collaborating for designing shoes with brands like Adidas and Nike.

The 19-year-old Canadian businessman is living his dream and inspiring other youngsters as well all over the world with his self-made success story. Follow Idrees kickz on social media platforms like YouTube/Twitter/TikTok/Instagram/Facebook @idreeskickz.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.