Business

Crusty Crust’s Secret Ingredients for Success Are Passion and Innovation

Published

5 years ago

December 4, 2020

The Canadian-favorite pizza restaurant Crusty Crust is an expert at satisfying customer cravings, and they do so by always remaining attentive to what people want as well as continuing to innovate. “There’s always room for innovation, no matter what the industry. We’re often asked why we are so successful, and the simple answer is that we care deeply about our work and satisfying our customers. Passion and innovation are the two secret ingredients to our success, without a shadow of a doubt,” a member of the Crusty Crust team says.

The Canadian restaurant is known for its amazing crust, which comes in three varieties: regular, thin, and the house special, which is stuffed with cheese and buttered up with garlic. Their pizzas vary from the traditional cheese, vegetarian, pepperoni, and Hawaiian, to the specialty Québécoise. Each pizza is handmade and always fresh, and orders are extremely quick, taking only about 20 minutes.

Crusty Crust charms its customers in many ways, but especially with the legend of the creation of their crust. As the story goes, a century ago, a chef was trying to create the perfect crust. He tried over and over again, only to give up in the end and throw all of his experiments out the window. Discouraged, the chef left his hometown and was never seen or heard from again. Then, exactly 100 years later, a young man was trying to retrace the famous chef’s steps. As he approached his house, on the ground he found a piece of crust. He picked it up and took it home to analyze, and this ended up becoming the famous crusty crust recipe.

Much like the young man’s passion to reinvent this fabled crust, the restaurant is continuously reinventing itself and betting on passion. Not only does Crusty Crust make pizzas, but they have also developed pizza salads and pizza desserts. The pizza salads are made with fresh vegetables daily and deliver the best of both worlds, offering a healthy dose of vitamins combined with the indulgent and unique pizza flavors. The pizza desserts are remarkable in their own right, consisting of freshly fried dough topped with strawberries, Nutella, bananas, and strawberry syrup. Poofy and mouthwatering, Crusty Crust’s pizza desserts have become an overnight sensation. There are plenty of sides to choose from as well, including onion rings, chicken wings, garlic bread, and poutine. For those who want something exciting, the menu offers rich nachos with Monterey jack cheese, black olives, green peppers, mushrooms, onions, jalapeños, sour cream, and salsa, which are the absolute best side to share.

The charm doesn’t stop with the food, though. The physical restaurant in Quebec is a lovely and welcoming place. Families take their kids here, friends meet up, and couples come share a dessert. Those who prefer to dine at home can always be sure that their pizza will arrive steaming hot at their doorstep.

Crusty Crust is owned and run by TripleOne, the decentralized company where users from all across the globe come together to invest and make decisions with a huge focus on innovation. It’s no surprise that the Crusty Crust team keeps innovation alive and well by collecting feedback from its customers and continuously working on new recipes.

To see Crusty Crust’s entire menu and place an order, visit their website.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

5 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.