Business

Domain Authority 2.0 – What’s New and What you Need to Know

Published

4 years ago

May 27, 2021

Domain Authority is the most renowned metric in the SEO industry used to evaluate a website’s authority, credibility, and overall quality. It is a website ranking score developed by Moz (the 21st century SEO giants) to determine a site’s authority.

Since late 2003, Moz has been at the forefront of pioneering innovations that have helped better websites’ rankings on search engine result pages. Recently Moz announced the launching of Domain Authority 2.0. Therefore, in this post, we will talk about everything you need to know about Domain Authority 2.0.

What is Domain Authority?

Domain Authority DA is a search engine ranking metric developed by Moz to help users evaluate or predict how their websites rank on search engine result pages (SERP). DA metric scores range from 0 to 100; the higher the metric score, the higher its chances of ranking in SERP and vice versa.

Domain authority is calculated by linking the number of links, root domain spam scores, and other metrics into one score. It gives more insight into your site’s strength and credibility in terms of SEO and predicts the likelihood that your website will rank for specific keywords compared to other competitor sites.

Generally, the higher the DA score of your website, the better its chances to appear when people search on Google or Bing for related keywords.

Why is Domain Authority Important?

Domain authority is essential because it is a representation of how your website ranks on search engines. It positions you to understand how search engines determine your site’s authority, credibility, and content quality. DA also helps you see how you compare with your competitors and outrank them.

Comparing your website’s domain authority to your competitor’s helps you fine-tune your strategies and stand out. For instance, an external link from a site with high DA is more valuable than an external link from a site with low authority. Therefore, knowing your domain authority and your competitors’ will help you easily determine who to target backlinks for.

How Domain Authority is Calculated

Domain authority is an overview of how effective your search engine optimization (SEO) strategies have been. This invariably means that the DA score is determined based on link data and aggregate metrics. For instance, a website like Wikipedia or Google with a high volume of top-notch external links has a higher DA score than a new site with little or no external links.

What is Domain Authority for?

Generally, your Domain authority metric is your site’s reputation. When you have a high DA score, your website will rank on Google’s first SERP because it trusts that you provide unique content. The higher your domain authority, the higher your chances of ranking for keywords and specific terms people search for often.

How To Check Your Domain Authority Score

You can check your website’s domain authority using the following tools online.

PrePostSEO
Moz Keyword Explorer
Moz Link Explorer

After checking your DA in any of the tools listed above, the score you see should not make you fret. This is because Domain authority in itself is a comparative metric and not an absolute/concrete indicator. It only predicts a site’s ranking ability on a particular keyword as compared to other competitor sites.

Your primary focus is to have a higher domain authority score than those you’re directly competing with. You always want to rank higher than your competitors in all search engines. That’s all that should matter to you.

How is Moz’s Domain Authority Changing to Domain Authority 2.0?

So, what’s new about the new Domain Authority 2.0 announced by Moz?

1. Bigger Link Index

One of the best features of the new DA 2.0 is its bigger link index (link explorer) which contains over 35 trillion links. In the SEO industry, this is the biggest so far. It will take you approximately 1.1 million years if you are to count one link per second. This is to give you an idea of how big the link index is. And this is what the new DA 2.0 comes with. Also, it uses a new machine learning and artificial intelligence model to predict rankings.

2. Daily Updates

The new Domain Authority 2.0 comes with a daily update feature. It is updated daily, and this is a great improvement compared to the old domain. The old DA updates once every month while the new domain authority is constantly updating, and more features are being added for better efficiency.

3. Spam Score Incorporation

The new Domain Authority 2.0 comes with a spam detection system. Spam Score is Moz’s metrics index that looks at some on-page factors and those incorporated into the new metric system, making it more efficient and reliable. The factors Domain authority considers when determining ranking score have been improved in the new Domain authority 2.0. It now considers factors like spam/link quality patterns. It provides you with more reliable stats on your site’s overall authority and health.

4. New Machine Learning Model

The new Domain Authority 2.0 focuses not only on what ranks on search engines alone but also on what will not rank on Google’s search and other search engines. The machine learning model goes as far as determining websites that won’t rank for any keyword at all. The old model focused solely on ranking your site above competitors. The new model makes it more accurate in determining where your website will fall within each prediction.

5. Link Manipulation Detection

This is also another important addition to the new DA 2.0. It can detect link manipulation, especially people buying and selling PBNs, links, and others. It is highly sensitive and reliable in detecting such manipulations. Moz’s CEO reveals that in the new Domain Authority 2.0, link buyers will drop below 11 points. Therefore, the new domain authority is more reliable in rooting out such manipulations. It closely resembles Google’s link manipulation system.

Conclusion:

Domain Authority is very important to every website owner. This is because it helps you monitor the overall performance of your website, and enhance your content publishing and search engine optimization strategies. Therefore, we believe that the information shared in this post has given you a better understanding of all you need to know about Domain Authority 2.0.

Business

High Volume, High Value: The Business Logic Behind Black Banx’s Growth

Published

6 days ago

June 16, 2025

Matthew Wiles

In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results.

The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.

But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.

Scaling at Speed: Why Volume Matters

Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.

Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.

Real-Time, Global Payments at the Core

One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.

This service, used by individuals and businesses alike, generates:

Volume-based revenue from transaction fees
Exchange spreads on currency conversion
Premium service income from business clients managing international payroll or vendor payments

With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.

The Flywheel Effect of Crypto Integration

Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:

Crypto-to-fiat and fiat-to-crypto exchanges
Crypto deposits and withdrawals
Payments using Bitcoin or Ethereum

The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:

Access traditional banking rails
Convert assets seamlessly
Operate with lower transaction fees than those found in standard financial systems

By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.

Optimized for Operational Efficiency

High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.

Key enablers of this cost efficiency include:

AI-driven compliance and customer support
Cloud-native architecture
Automated onboarding and KYC processes
Digital-only servicing without expensive physical infrastructure

The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.

Business Clients: The Value Multiplier

While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:

International transactions
Multi-currency payroll
Crypto-fiat settlements
Supplier payments and invoicing

These clients tend to:

Transact more frequently
Use a broader range of services
Generate significantly higher revenue per user

Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.

Monetizing the Ecosystem, Not Just the Account

The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:

Onboard in minutes
Deposit funds from a crypto wallet
Exchange currencies
Pay an overseas vendor
Withdraw to a local bank account

Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.

Strategic Expansion, Not Blind Growth

Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:

Customer acquisition costs stay low
Services meet genuine needs (e.g., cross-border income, crypto access)
Revenue per user grows over time

It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.

The Future Belongs to Scalable Banking

Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.

With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.

This is not the story of a bank growing.

This is the story of a bank accelerating.