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EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19

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After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.

With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online. 

Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.

Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.

From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.

When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.

Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Kat Marie Alvarez: Where Innovation Meets Regulation

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Regulation is often thought of as a limitation, yet in healthcare, it also serves as a foundation for building models that endure. For Kat Marie Alvarez, Founder and CEO of KATALYST & CO, the framework of rules established by agencies like CMS (Centers for Medicare and Medicaid) and the OIG ( office of the Inspector General) create opportunities to design systems that are compliant, ethical, and transformative. Her approach demonstrates that regulation can be a platform for innovation when it is interpreted with both technical rigor and vision.

Kat’s 25-year career reflects this philosophy. A former nurse who advanced into executive leadership and strategy, she has led $2.7B+ P&L operations, advised on over $5B in healthcare transactions, and guided value based organizations including Innovacare, Cano Health, WellMed, Centene, and Humana through periods of exponential scaling. Her perspective combines clinical, financial, and regulatory experience, giving her a unique ability to design structures that support integrity and accountability while driving measurable outcomes.

Turning Statutes into Strategy

For Kat, regulation serves as a framework for building smarter and more ethical models. She interprets CMS guidance and OIG rules as levers for innovation, using them to advance integrity and accountability. With the CMS V28 risk adjustment model, Alvarez refined coding practices, strengthened clinical documentation, and structured risk frameworks that reward accuracy and elevate standards of care. In addressing RADV audits, she crafted strategies that protect stakeholders while keeping patient outcomes at the forefront. She aligns compliance, cost, and care in equal measure. Her current work as a contributor to the CMS IDea Challenge, an initiative focused on strengthening the foundation of trust in our system, further echoes her commitment to advancing regulations in ways that unlock innovation while safeguarding the integrity of care.

Her interpretive approach brings discipline and vision to every challenge. She engages stakeholders to redesign workflows that meet regulatory requirements and enhance the patient experience. Each policy becomes a mechanism to strengthen accountability and operational precision, shaping a system that is both compliant and humane.

Innovation Built Within Boundaries

At KATALYST & CO, this interpretive approach is carried into every project. Kat has integrated predictive analytics and AI-driven tools into care models, with safeguards that ensure interventions remain clinician-led and ethically sound. For example, AI flags in chronic disease management are connected to human-led actions that improve patient care. The result is a model that benefits from technology while preserving accountability and clinical integrity.

Staffing and infrastructure provide another example of her philosophy in action. By leveraging offshore BPO operations in Latin America, Asia, and Eastern Europe, KATALYST & CO extends capacity for health plans and providers. These expansions are carefully designed to meet data security, licensure, and jurisdictional requirements, ensuring that global reach is paired with local compliance. It is a system that balances scale with responsibility.

The Art of Influence Through Alignment

Kat often describes her role as translating complexity into clarity. Whether she is working with payers, providers, or investors, she builds consensus by grounding ambitious strategies in the language of statute. Value-based care models, utilization management programs, and clinical frameworks are designed to prove compliant ROI for stakeholders while maintaining patient focus.

Her approach begins with people. In integrations, partnerships, and platform builds, she respects legacy strengths, listens to frontline voices, and creates systems that are not only efficient but also trusted. This ensures that compliance does not feel like restriction, but like a structure that supports innovation and adoption.

Redefining the Future of Compliance and Care

KATALYST & CO is scaling with $10M in initial funding, expanded international operations, and a growing advisory portfolio. Under Kat’s leadership, the firm is showing how regulation can be a foundation for both innovation and durability. She demonstrates that lasting progress in healthcare is achieved by leaders who know how to design systems that are bold, ethical, and deeply human.

By approaching regulation as a guide rather than a limitation, Kat Alvarez is building models that prove compliance and innovation can move forward together. Her formula ensures that the future of healthcare is shaped not only by ambition, but also by trust and responsibility.

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