Lifestyle
EA Home Design founders Ali Meshksar and Kevin Kamali build a 100k strong fanbase on Instagram during COVID-19
After growing their Instagram following to over 100k during the lockdown, EA Home Design founders Ali and Kevin skyrocketed their brand despite a severe economic downturn.
With internet use at record levels throughout the lockdown, EA Home Design was able to reach people through Instagram and social media while they stayed at home and spent more time online.
Having explored social media to enhance their brand’s visibility, Ali and Kevin decided to create a strategy to help elevate their company’s identity in the eyes of potential clients. And despite the nationwide lockdown, they were able to invest more time in developing their videos and photography so that they could build their audience and distribute high quality content.
Combining photography with in-depth videos, the founders succeeded in gaining viral growth on Instagram despite the difficult challenges that lay ahead of them. With a consistent approach to their posting, they were able to take EA Home Design to new audiences interested in a variety of topics associated with home decoration and design.

From the latest modular kitchen design to spice racks, EA Home Design provides a range of services, and creates high value content that engages homeowners to give them a deeper insight into how they work. This in turn has helped them forge stronger relationships with potential new clients – who have helped spread the word about their designs to even larger audiences.
When discussing the growth of their account, Ali Meshksar said that connecting with the Instagram community had been a game-changer for the business in that for the first time, they had people talking about them without having to go to market in the traditional way such as sending fliers and doing direct mailings.
Because of social media, companies now have access to audiences instantly, and with people statistically spending more time online, there’s never been a bigger opportunity than now to build an online community.
Lifestyle
Kelli Lewis and Her Inspiration Behind KelliWorks
Kelli Lewis has made a name for herself through her virtual accounting firm KelliWorks which specializes in dealing with the finances of small and mid-sized businesses. The firm was established, keeping in mind the need for expert and technology-driven accounting services to cater mainly to small and mid-sized businesses. At a time when these small and mid-sized business owners were struggling with the inconsistencies in their accounting work, bookkeeping, and payroll management, Kelli came up with her firm that provided bookkeeping, financial strategy consulting, helping businesses to deal with their finances and giving solutions using technology, and payroll management.
Kelli uses her experience as a small business expert to help businesses still stuck with the conventional methods of accounting. Her firm, KelliWorks is remote and leverages the latest accounting technology and helps these small and mid-sized businesses find accurate and scalable solutions.
Kelli Lewis’ Inspirational Story in Being a Successful Small Business Expert
Born on April 5, 1985, in Orange, New Jersey, Kelli Lewis does not have any formal education, nor has she graduated from an educational institution. Kelli’s early years were spent on her mother’s recovery from a coma after a car accident. It was during that time while spending time with her mother at her rehabilitation, Kelli understood what it meant to be adaptable and perseverant. That, later on, went on to become the qualities she used in her business approach towards entrepreneurs. She built her career through hands-on experiences, an understanding of business operations and financial management, and mentorship.
Kelli’s story is inspiring because despite not having a formal degree, her business KelliWorks was created to encourage entrepreneurs to find their strength and build a team that compliments their workforce. Kelli’s understanding of how to sustain a business, future-proof business models, and implement financial safeguards have helped her guide businesses to navigate their obstacles.
She attributes her success at her business to the values she learned while growing up. She uses the experience gained through back-office management, business consulting, and accounting. That enabled her to understand the need to get rid of outdated accounting systems and come up with a modern one that was technology-based.
Her virtual accounting firm, KelliWorks offers a range of business and accounting consultations, and goes with the catchphrase, “KelliWorks, so you don’t have to”. They include:
● Bookkeeping and Payroll Management – This ensures accurate financial records and smooth payroll operations.
● Business Process Optimization – Helps to implement automated systems that will improve forecasting and financial decision making.
● Financial Strategy and Planning – Assists businesses with budgeting and cash flow efficiency. It reduces reliance on manual processes.
● Technology Integration – It utilizes cloud-based accounting software and financial tools to streamline business operations.
KelliWorks is dedicated to lessening the financial stress of small and mid-sized businesses by giving them support and proper financial guidance. The entrepreneurs are informed about the best practices they can adopt, the long-term successful financial strategies, and technology solutions. Their commitment to stay at the forefront of small business financial consulting is commendable. The firm deals with the financial aspects of the businesses and thereby helps the entrepreneurs concentrate on their business growth.
Running a successful business and managing a family can be a challenge. Kelli Lewis balances her family life with her work life by incorporating the systems that allow her business to function efficiently and effectively. Her boundaries between work and family are well-defined. Kelli sets a good example to those who are business-minded on how to cope with the pressures of being competitive and flexible when it comes to combining her personal and work lives together.
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