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Experts Reveal Why and How to Use Chatbots in Business

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How do you handle your customers and entertain their anytime query?

With time, technology is upgrading, and advancements are elevating the business to the next level. Chatbots are one such advancement that has made the customer service easy.

Let’s check out why you should consider Chatbots in your business:

Time Efficient: Most of your customers ask common questions which are irritating to respond by a human. However, such pre-defined questions can be answered by Chatbots. Answering such repetitive queries doesn’t waste your time and money. Moreover, it also binds the customer with your services regardless of their query. Chatbot for business is an AI-driven technology that learns through customer queries and develops a smart intelligence to respond to common questions instantly.

Enlarge Your Audience: No business is 100% dependent on a single marketing strategy to serve customers. Instead, it uses the user-data to bestow other services/products to increase user engagement as well as business profit. Similarly, using chatbots helps you collect user-data and enable you to use it for other marketing tactics. AI-based Chatbots can collect the user data smartly.

Zero Negligence: Every customer deserves attention and adequate response to their query. However, a human can’t serve all customers at a particular time. This isn’t a trouble with a chatbot. Chatbots can respond to multiple users at a time, building engagement with them without developing long waiting queues. Moreover, with human service, there are probabilities of error or negligence. A chatbot overcomes these hurdles and offers seamless customer service for your business.

100% Personalized Chat: Chatbots learn user behavior and deliver the most relevant response accordingly. Chatbots are enabled with Artificial Intelligence that allows the chatbots to learn from customers and build a strong understanding. The understanding helps chatbots to answer the customers in a personalized manner. Undoubtedly, a personal touch will help your customers better connect with your services.

Flexibility: Today, chatbots aren’t limited to serving customers for specific queries. Instead, any online business, including eCommerce, healthcare, sales & marketing, etc. can integrate chatbots to their business and entertain their customers better. All in all, using chatbot has a broad scope, which doesn’t apply to a specific niche.

These are some vital benefits of using chatbots in your business. Now, many of you would ask for the right way of using chatbots. So, below are important points to keep in mind.

Identify Your Purpose: The first point is to acknowledge whether your business really deserves a chatbot or not. Does a chatbot fulfill your requirements? Ensure to answer these questions before investing in an AI-based chatbot.

Select Right App: Today, you have comprehensive options to choose a perfect chatbot for your business. WhatsApp is the most used messenger app, also provide AI-drive business API that responds to customer queries. Likewise, Facebook Messanger bot, WeChat, Snapchat, etc. are other options as well.

Choose the Right Platform: Now, you should choose whether to teach a Chatbot via programming or use a chatbot builder. Many chatbot builders are available only to help you get a perfect chatbot in the shortest time.

With this, you can start serving your customers and promote your business.

From television to the internet platform, Jonathan switched his journey in digital media with Bigtime Daily. He served as a journalist for popular news channels and currently contributes his experience for Bigtime Daily by writing about the tech domain.

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Tech

CypherFace Targets Payment Fraud with Pre-Transaction Biometric Verification

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Photo courtesy of CypherFace

A U.S.-based fintech company has deployed a facial biometric system that verifies user identity before digital payments are processed. CypherFace, which began commercial operations in 2024, is positioning its technology as a proactive defense against payment fraud that now costs billions annually.​

Founder Syed Samir Hassan said the company developed the platform in response to the limitations of fraud detection systems that identify problems after transactions have already occurred. “Traditional fraud tools are reactive by design. They analyze patterns and flag suspicious activity, but the money has often already moved. We’re stopping it before the transaction completes,” Hassan said.

The Fraud Problem

Digital payment fraud has grown substantially despite existing security measures. Payment fraud in the European Economic Area increased to €4.2 billion in 2024, up 17% from 2023, according to data from the European Central Bank and European Banking Authority. Credit transfer fraud alone saw a 24% increase.​

Synthetic identity fraud, which involves creating fictitious identities using combinations of real and fabricated personal information, has become particularly problematic. False identity cases increased 60% in 2024 compared to the previous year. These synthetic identities often pass initial verification checks because they use legitimate data elements.​

Hassan said CypherFace was designed specifically to address this threat vector. “Synthetic identities work because they look clean on paper. They pass KYC checks. They build credit histories. But they can’t pass a live biometric verification tied to a real person. That’s the fundamental flaw we exploit.

The company reports that fraudsters increasingly use AI-generated documents and deepfake technology to bypass security systems. CypherFace’s liveness detection technology is designed to identify these sophisticated spoofing attempts during the authentication process.​

How the Technology Works

CypherFace provides businesses with an API that integrates into payment infrastructure. When a user initiates a transaction, the system prompts for facial verification. The technology captures and encrypts a facial scan, then applies AI-driven liveness detection to confirm a physically present individual is authorizing the payment.​

The system processes the verification in real time without storing raw biometric data. Facial scans are converted into encrypted, non-reversible hashes. The platform returns only a verification result to the merchant, indicating whether the transaction should proceed.​

We designed this to be invisible to legitimate users and impossible for fraudsters,” Hassan said. “A real customer takes two seconds to verify. A criminal using a stolen card or synthetic identity can’t get past the liveness check. The math is simple.

Deployment and Results

An e-commerce payment processor deployed CypherFace across its checkout infrastructure in late 2024. The processor was experiencing elevated chargeback rates driven by card-not-present fraud. Within 45 days of implementation, CypherFace flagged more than 1,200 fraudulent transactions that had previously bypassed existing security layers.​

The integration reduced chargebacks by 62% in the monitored segment. The processor reported improved merchant satisfaction as legitimate transactions experienced minimal additional friction. The company has since expanded CypherFace to additional merchant accounts.

Hassan noted that the technology addresses a specific gap in payment security. “Most fraud prevention happens at the network level or through transaction monitoring. We’re adding a layer that asks a simple question: is the person trying to make this payment actually who they claim to be? If they’re not, the payment doesn’t happen.

Market Expansion

CypherFace currently operates in the United States and is preparing to expand into Canada and Mexico in 2026. The company is targeting payment processors, merchant acquirers, and platforms with high transaction volumes and elevated fraud exposure.​

Hassan said the company sees demand from businesses struggling with the cost of chargebacks and fraud losses. “Every fraudulent transaction costs more than the transaction value when you factor in chargeback fees, lost merchandise, and reputational damage. Businesses are looking for solutions that actually prevent fraud rather than just detect it after the fact.

The fintech sector has broadly adopted biometric authentication, with major banks and digital financial platforms using facial recognition and fingerprint scanning for account access and transaction authorization. CypherFace is focusing specifically on payment verification rather than account login.​

We’re not trying to replace existing security. We’re adding a verification layer at the most critical point in the transaction flow,” Hassan said. “When money is about to move, we make sure the right person is authorizing it. Everything else is secondary to that.

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