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FITFCK & Fitness First Announce Partnership, Bringing Fitness Dating Classes to London Gyms

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FITFCK, a dating brand for gym-enthusiasts, has announced a partnership with leading international gym firm, Fitness First. The partnership will bring in-real-life fitness dating classes to Fitness First’s extensive network of London gyms. Attendees can look forward to expert-led fitness classes and exhilarating workouts, designed to lead to dates.

This exciting collaboration builds upon the success of FITFCK’s previous in-person dating events and will further enhance the offerings available to Fitness First’s members. With many Fitness First gyms already involved, the two fitness brands are preparing to take IRL fitness dating experiences to the next level.

FITFCK, described as “The fitness brand to watch out for in 2023″ by Bodybuilding.com, has previously connected gym-goers through a series of extremely successful IRL fitness dating events across London – and more recently, Manchester. The first event, which took place in March at CrossFit Gym, Putney sold-out to hundreds within 12 minutes – showcasing a strong demand for combining fitness and dating in a social setting.

Pioneering the fitness dating scene, Jamie Wykes-Hobday, founder of the BBC featured company, is building an omni-channel brand for not just dating and relationships, but also backed by a seemingly very engaged fitness community. 

As well as a strong track record for hosting in-person fitness dating events, FITFCK more recently diversified its product suite by releasing an IOS and android compatible FITFCK dating app. The app garnered significant attention and positive reviews from the media – as well as the app users themselves. The app currently boasts impressive user metrics – considerably higher than the reported rates from other growing, and established, dating industry players.

FITFCK’s in-person events and online dating app are already being promoted to the brand’s fast growing following of over 51,000 engaged Instagram users. And now, with support from Fitness First, the brand is set to reach an additional 70,000 London based gym goers through Fitness First’s gym floor advertising, as well as direct online promotion to their online database.

Despite the app being a huge success, it’s FITFCK’s approach to IRL fitness dating events that sets them apart from traditional dating platforms. Apps have certainly shaped a lot of dating experiences for people in the 2020’s – and that’s not just millennials and GenZers. But, the dating landscape is seeing a new trend emerge as people are becoming more and more interested in meeting new people and dating in real life, for example through meetups, speed dating and singles parties. The entire process seems to be becoming much more ‘intentional’. And after the Covid-19 pandemic, can you blame anyone?

As a result of these new trends, many dating apps are making efforts to incorporate real life events into their business models – think Bumble for example. The difficulty for mainstream giants is that their users encompass such a wide range of interests so it can be hard to connect a group of people who have anything in common. FITFCK’s partnership with Fitness First will absolutely break the mould for IRL dating success. Despite often being seen as a small ‘niche’, almost 15% of the UK population hold gym memberships. If just a quarter of these are single, that’s almost 3 million people the fitness brands can help.

Entrepreneur and FITFCK Founder, Jamie Wykes-Hobday, commented: “I am absolutely ecstatic to say that FITFCK will be collaborating with the incredible Fitness First to bring fitness dating classes to a number of gyms in London – and that’s just the starting point! Since the early conversations, we knew that FF would be a good collab for us. What stood out was their mission to connect people through fitness and workouts, combined with their appreciation for the strong fitness community… we just prefer to throw a few dates and number swaps into the mix ;)”.

“Getting gym goers together under one roof, with a workout and a DJ, is a fulfilling prospect for both of our brands. We’ve run hugely successful events throughout 2022-23 so we know exactly how powerful they can be – and how much our community loves them. Now, working with Fitness First, we’re able to massively increase the frequency of our events and connect a lot more people – we’re upping the weights and the reps, if you like.”

When asked about the ‘event attendance to subsequently organising a date’ success rate, Jamie answered: “We’ll have to find a better metric name to report on that! But in all seriousness, that’s the true beauty of what we’re trying to achieve here. Our goal is to bring together fitness lovers and gym enthusiasts who share a passion for their training and the industry. What’s the worst that can happen? If they don’t find a date at the event, they’ll walk away 100% satisfied after a first class workout and come along to the next event to try again – the only workouts we regret are the ones we don’t do, right?”

To further support the partnership and spread the word about the upcoming Fitness First dating classes, the FITFCK team will be attending The Tru Athlete Expo, in London on 11-13th August 2023. The expo is a must-attend fitness festival which will undoubtedly increase footfall through Fitness First’s London gyms when the events take place in the very near future.

FITFCK and Fitness First, although just rolling out this partnership across the fitness centre’s London gym venues at present, are confident this is just the beginning. The collaboration is set to extend nationally in the coming months with the opportunity for international partnership also. That certainly would be a PB for the brand, which continues to take huge growth steps.

FITFCK will also be creating their first LGBTQ events next month, in partnership with Pride Month. We’re excited to see what’s next for Jamie, his team and their FIT as FCK community. 

To learn more about FITFCK and Fitness First Gym’s upcoming fitness dating events visit www.instagram.com/fitfck 

– ENDS –

About FITFCK

FITFCK is a fitness dating brand designed to connect like minded gym lovers through IRL fitness dating events and our soon to be released fitness dating app. Born out of heartbreak, after founder Jamie Wykes-Hobday was dumped weeks before competing in a bodybuilding show, FITFCK (Pron: “fit-eff-see-kay”) has quickly becoming the place for UK based fitness lovers who are looking to share their lifestyle choices with someone whether it be dating, relationships or casual.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Future of Education Through Patricia Vlad’s Eyes

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The traditional systems that once defined learning, rigid curricula, standardized testing, and a narrow focus on academic performance, are increasingly being questioned. And why is that?

Starting in the 1880s, thinkers like John Dewey advocated for a shift in teaching methods, leading to the rise of progressive education. Unlike traditional models that emphasize rote learning and job preparation, progressive education puts students at the center of the learning experience. Changemakers like Patricia Vlad also believe that hands-on, experiential learning is the key to deeper understanding. This approach prioritizes critical thinking, curiosity, and personal passions, encouraging students to become lifelong learners who actively engage with new ideas and problem-solving. Schools and parents that embrace this model focus not just on what students need to know but on how they can continue to grow and adapt throughout their lives.

As the world changes, so do the skills, knowledge, and adaptability students need to succeed. The future of education is about personalization, inclusivity, emotional intelligence, and meaningful learning experiences.

With years of global teaching experience, Patricia has seen firsthand how different education systems approach learning. She believes that the future of education must embrace neuroscience, technology, and self-awareness to create a system that is not just efficient but also empowering for students.

“Education should be about more than just passing tests. It should equip students with the skills to navigate life, understand their strengths, and feel empowered in their learning journey,” Patricia emphasizes.

The Future Belongs to the Emotionally Intelligent

Unlike technical skills that may become obsolete with automation, EI – our ability to understand and manage emotions, build relationships, and navigate challenges, remains uniquely human. It plays a crucial role in self-awareness, resilience, effective communication, helping individuals excel in both personal and professional life.

When it comes to EQ, think of it like this: Kids with strong emotional intelligence are better at handling stress, resolving conflicts, and overcoming challenges. Studies suggest that EQ is a stronger predictor of long-term success than IQ. And let’s be real, no matter how advanced AI gets, it will never replace the depth and impact of human connection.

How LevelUp Cultivates Emotional Intelligence Through Patricia’s Coaching

1. Learning Will Be Personalized and Strength-Based

Instead of forcing students to fit into a system, education will be tailored to each child’s learning style, strengths, and interests. Neuroscience-backed methods – such as learning based on attention spans, emotional regulation, and brain development research – will be used to create adaptive learning environments, allowing students to progress at their own pace.

Through tools like LevelUp, which incorporates the Big Five Personality Model, teachers and parents will have a better understanding of a child’s cognitive profile, enabling them to offer more personalized support.

2. Emotional Intelligence Will Be a Core Part of Learning

The future classroom won’t just cover maths, science, history, or even language – it will also focus on self-awareness, empathy, and social skills. As research shows language doesn’t just communicate thought; it actively shapes it. The intentional use of language can influence how the brain processes emotion, memory, and social connection – making it a powerful tool for developing emotional intelligence.

LevelUp integrates EI into its framework, ensuring students not only understand themselves better but also build confidence, manage stress, and develop strong interpersonal skills.

3. Education Will Be More Interdisciplinary

The future of learning will move away from isolated subjects and toward interdisciplinary education, where concepts from different fields are connected and applied to real-world problems.

For example, students might blend neuroscience with psychology to understand learning processes or combine technology and art to develop creative solutions.

4. Technology Will Support, Not Supplant Human Connection

In the classroom of the future, meaningful engagement between students and teachers will remain at the heart of learning. Peer collaboration, hands-on projects, and real-time feedback from teachers will continue to be irreplaceable elements of education. 

Technology will play a supporting role enhancing, rather than dominating, the learning process.

Whether through gamified modules, virtual simulation, or adaptive platforms, tools like LevelUp will be used intentionally to deepen understanding and personalize feedback, always in service of human connection, not as a substitute for it.

5. Schools, Parents, and Students Will Work Together

Education won’t be confined to the classroom. Parents will play a bigger role in guiding their children’s learning, using tools like LevelUp to track progress, support emotional development, and encourage curiosity at home.

By strengthening the parent-child-teacher connection, education will become a team effort, ensuring every student receives the support they need to reach their full potential.

A Future Built on Empowerment

By combining neuroscience, technology, and emotional intelligence, Patricia is helping to reshape education into something that prepares students not just for exams, but for life itself.

A truly effective education system values each student’s creativity and passions—not just their ability to recall information. Instead of just delivering information and expecting rote memorization for test scores, teachers encourage active, hands-on learning through projects, experiments, and peer collaboration. This approach allows students to explore topics that genuinely interest them, making learning more engaging, meaningful, and personal.

The LevelUp platform, developed under Patricia’s leadership, is contributing to a growing shift toward education that is rooted in self-awareness and real-world readiness. Additionally, emotional intelligence is a core part of learning, not an afterthought.

One story that sticks with Patricia is that of a student named Ethan, who had always been labelled “distracted” in class. His teachers described him as bright but inconsistent, often zoning out or fidgeting during lessons. When his LevelUp profile revealed high reactivity and strong openness, a new picture emerged: Ethan wasn’t disengaged—he was overwhelmed by too much information at once and thrived when topics were explored through hands-on, creative activities.

With this insight, his teacher began breaking tasks into smaller steps and introducing art and building projects tied to the curriculum. For the first time, Ethan started raising his hand during class and even stayed back after school to show his work. “We’d been trying to ‘fix’ him when all we needed was to understand him,” his teacher later shared.

It was a small shift, but for Ethan, it changed everything.

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