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FITFCK & Fitness First Announce Partnership, Bringing Fitness Dating Classes to London Gyms




FITFCK, a dating brand for gym-enthusiasts, has announced a partnership with leading international gym firm, Fitness First. The partnership will bring in-real-life fitness dating classes to Fitness First’s extensive network of London gyms. Attendees can look forward to expert-led fitness classes and exhilarating workouts, designed to lead to dates.

This exciting collaboration builds upon the success of FITFCK’s previous in-person dating events and will further enhance the offerings available to Fitness First’s members. With many Fitness First gyms already involved, the two fitness brands are preparing to take IRL fitness dating experiences to the next level.

FITFCK, described as “The fitness brand to watch out for in 2023″ by, has previously connected gym-goers through a series of extremely successful IRL fitness dating events across London – and more recently, Manchester. The first event, which took place in March at CrossFit Gym, Putney sold-out to hundreds within 12 minutes – showcasing a strong demand for combining fitness and dating in a social setting.

Pioneering the fitness dating scene, Jamie Wykes-Hobday, founder of the BBC featured company, is building an omni-channel brand for not just dating and relationships, but also backed by a seemingly very engaged fitness community. 

As well as a strong track record for hosting in-person fitness dating events, FITFCK more recently diversified its product suite by releasing an IOS and android compatible FITFCK dating app. The app garnered significant attention and positive reviews from the media – as well as the app users themselves. The app currently boasts impressive user metrics – considerably higher than the reported rates from other growing, and established, dating industry players.

FITFCK’s in-person events and online dating app are already being promoted to the brand’s fast growing following of over 51,000 engaged Instagram users. And now, with support from Fitness First, the brand is set to reach an additional 70,000 London based gym goers through Fitness First’s gym floor advertising, as well as direct online promotion to their online database.

Despite the app being a huge success, it’s FITFCK’s approach to IRL fitness dating events that sets them apart from traditional dating platforms. Apps have certainly shaped a lot of dating experiences for people in the 2020’s – and that’s not just millennials and GenZers. But, the dating landscape is seeing a new trend emerge as people are becoming more and more interested in meeting new people and dating in real life, for example through meetups, speed dating and singles parties. The entire process seems to be becoming much more ‘intentional’. And after the Covid-19 pandemic, can you blame anyone?

As a result of these new trends, many dating apps are making efforts to incorporate real life events into their business models – think Bumble for example. The difficulty for mainstream giants is that their users encompass such a wide range of interests so it can be hard to connect a group of people who have anything in common. FITFCK’s partnership with Fitness First will absolutely break the mould for IRL dating success. Despite often being seen as a small ‘niche’, almost 15% of the UK population hold gym memberships. If just a quarter of these are single, that’s almost 3 million people the fitness brands can help.

Entrepreneur and FITFCK Founder, Jamie Wykes-Hobday, commented: “I am absolutely ecstatic to say that FITFCK will be collaborating with the incredible Fitness First to bring fitness dating classes to a number of gyms in London – and that’s just the starting point! Since the early conversations, we knew that FF would be a good collab for us. What stood out was their mission to connect people through fitness and workouts, combined with their appreciation for the strong fitness community… we just prefer to throw a few dates and number swaps into the mix ;)”.

“Getting gym goers together under one roof, with a workout and a DJ, is a fulfilling prospect for both of our brands. We’ve run hugely successful events throughout 2022-23 so we know exactly how powerful they can be – and how much our community loves them. Now, working with Fitness First, we’re able to massively increase the frequency of our events and connect a lot more people – we’re upping the weights and the reps, if you like.”

When asked about the ‘event attendance to subsequently organising a date’ success rate, Jamie answered: “We’ll have to find a better metric name to report on that! But in all seriousness, that’s the true beauty of what we’re trying to achieve here. Our goal is to bring together fitness lovers and gym enthusiasts who share a passion for their training and the industry. What’s the worst that can happen? If they don’t find a date at the event, they’ll walk away 100% satisfied after a first class workout and come along to the next event to try again – the only workouts we regret are the ones we don’t do, right?”

To further support the partnership and spread the word about the upcoming Fitness First dating classes, the FITFCK team will be attending The Tru Athlete Expo, in London on 11-13th August 2023. The expo is a must-attend fitness festival which will undoubtedly increase footfall through Fitness First’s London gyms when the events take place in the very near future.

FITFCK and Fitness First, although just rolling out this partnership across the fitness centre’s London gym venues at present, are confident this is just the beginning. The collaboration is set to extend nationally in the coming months with the opportunity for international partnership also. That certainly would be a PB for the brand, which continues to take huge growth steps.

FITFCK will also be creating their first LGBTQ events next month, in partnership with Pride Month. We’re excited to see what’s next for Jamie, his team and their FIT as FCK community. 

To learn more about FITFCK and Fitness First Gym’s upcoming fitness dating events visit 

– ENDS –


FITFCK is a fitness dating brand designed to connect like minded gym lovers through IRL fitness dating events and our soon to be released fitness dating app. Born out of heartbreak, after founder Jamie Wykes-Hobday was dumped weeks before competing in a bodybuilding show, FITFCK (Pron: “fit-eff-see-kay”) has quickly becoming the place for UK based fitness lovers who are looking to share their lifestyle choices with someone whether it be dating, relationships or casual.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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From Pocket Change to Power Player: The Strategic Ascendancy of Yvenson Israel




Yvenson Israel’s entrepreneurial saga is a gripping narrative of resilience, strategic foresight, and triumph against the odds. Emerging from humble beginnings with only a few dollars to his name, Yvenson, affectionately known as Vince in entrepreneurial circles, has orchestrated a remarkable journey to become a titan of industry.

Raised in a single-parent household, Vince assumed the mantle of responsibility at a young age, driven by the desire to provide for his family. However, he soon realized that traditional paths to success were fraught with limitations. With unwavering determination and an innate understanding of the power of ownership, Vince embarked on a daring quest for financial independence.

The pivotal moment in Vince’s journey came when he ventured into the world of Business Consulting. Recognizing the seismic shifts in the digital landscape, particularly the burgeoning dominance of Amazon and the exponential growth of the ecommerce sector, Vince strategically positioned himself at the forefront of this revolution. His vision? To harness the limitless potential of the digital realm and carve out a path to entrepreneurial eminence.

Over the course of several years, Vince meticulously cultivated his consulting enterprise, transforming it from a modest venture into a powerhouse operation with a global footprint. With a keen eye for talent and a knack for strategic scaling, he assembled a team of like-minded individuals who shared his passion for innovation and excellence. Together, they propelled the business to unprecedented heights, with monthly revenues soaring into the millions.

However, Vince’s journey was not without its challenges. Faced with adversity and setbacks, he remained steadfast in his resolve, drawing inspiration from his humble beginnings and unwavering belief in the power of entrepreneurship. Each obstacle became an opportunity for growth, fueling Vince’s relentless pursuit of success.

At the heart of Vince’s triumph lies his mastery of the Amazon platform. What began as a supplementary income stream during his college years blossomed into a thriving enterprise, catapulting Vince into the spotlight as a leading authority in the world of ecommerce. Through his guidance and mentorship, he has empowered countless individuals and businesses to achieve unprecedented success on the Amazon marketplace, cementing his legacy as a pioneer and trailblazer in the field.

In essence, Yvenson Israel’s story is a testament to the transformative power of entrepreneurship. It is a testament to the indomitable human spirit and the boundless possibilities that await those who dare to dream. From pocket change to power player, Yvenson Israel’s journey is a testament to the enduring legacy of vision, determination, and strategic brilliance.

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