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FITFCK & Fitness First Announce Partnership, Bringing Fitness Dating Classes to London Gyms

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FITFCK, a dating brand for gym-enthusiasts, has announced a partnership with leading international gym firm, Fitness First. The partnership will bring in-real-life fitness dating classes to Fitness First’s extensive network of London gyms. Attendees can look forward to expert-led fitness classes and exhilarating workouts, designed to lead to dates.

This exciting collaboration builds upon the success of FITFCK’s previous in-person dating events and will further enhance the offerings available to Fitness First’s members. With many Fitness First gyms already involved, the two fitness brands are preparing to take IRL fitness dating experiences to the next level.

FITFCK, described as “The fitness brand to watch out for in 2023″ by Bodybuilding.com, has previously connected gym-goers through a series of extremely successful IRL fitness dating events across London – and more recently, Manchester. The first event, which took place in March at CrossFit Gym, Putney sold-out to hundreds within 12 minutes – showcasing a strong demand for combining fitness and dating in a social setting.

Pioneering the fitness dating scene, Jamie Wykes-Hobday, founder of the BBC featured company, is building an omni-channel brand for not just dating and relationships, but also backed by a seemingly very engaged fitness community. 

As well as a strong track record for hosting in-person fitness dating events, FITFCK more recently diversified its product suite by releasing an IOS and android compatible FITFCK dating app. The app garnered significant attention and positive reviews from the media – as well as the app users themselves. The app currently boasts impressive user metrics – considerably higher than the reported rates from other growing, and established, dating industry players.

FITFCK’s in-person events and online dating app are already being promoted to the brand’s fast growing following of over 51,000 engaged Instagram users. And now, with support from Fitness First, the brand is set to reach an additional 70,000 London based gym goers through Fitness First’s gym floor advertising, as well as direct online promotion to their online database.

Despite the app being a huge success, it’s FITFCK’s approach to IRL fitness dating events that sets them apart from traditional dating platforms. Apps have certainly shaped a lot of dating experiences for people in the 2020’s – and that’s not just millennials and GenZers. But, the dating landscape is seeing a new trend emerge as people are becoming more and more interested in meeting new people and dating in real life, for example through meetups, speed dating and singles parties. The entire process seems to be becoming much more ‘intentional’. And after the Covid-19 pandemic, can you blame anyone?

As a result of these new trends, many dating apps are making efforts to incorporate real life events into their business models – think Bumble for example. The difficulty for mainstream giants is that their users encompass such a wide range of interests so it can be hard to connect a group of people who have anything in common. FITFCK’s partnership with Fitness First will absolutely break the mould for IRL dating success. Despite often being seen as a small ‘niche’, almost 15% of the UK population hold gym memberships. If just a quarter of these are single, that’s almost 3 million people the fitness brands can help.

Entrepreneur and FITFCK Founder, Jamie Wykes-Hobday, commented: “I am absolutely ecstatic to say that FITFCK will be collaborating with the incredible Fitness First to bring fitness dating classes to a number of gyms in London – and that’s just the starting point! Since the early conversations, we knew that FF would be a good collab for us. What stood out was their mission to connect people through fitness and workouts, combined with their appreciation for the strong fitness community… we just prefer to throw a few dates and number swaps into the mix ;)”.

“Getting gym goers together under one roof, with a workout and a DJ, is a fulfilling prospect for both of our brands. We’ve run hugely successful events throughout 2022-23 so we know exactly how powerful they can be – and how much our community loves them. Now, working with Fitness First, we’re able to massively increase the frequency of our events and connect a lot more people – we’re upping the weights and the reps, if you like.”

When asked about the ‘event attendance to subsequently organising a date’ success rate, Jamie answered: “We’ll have to find a better metric name to report on that! But in all seriousness, that’s the true beauty of what we’re trying to achieve here. Our goal is to bring together fitness lovers and gym enthusiasts who share a passion for their training and the industry. What’s the worst that can happen? If they don’t find a date at the event, they’ll walk away 100% satisfied after a first class workout and come along to the next event to try again – the only workouts we regret are the ones we don’t do, right?”

To further support the partnership and spread the word about the upcoming Fitness First dating classes, the FITFCK team will be attending The Tru Athlete Expo, in London on 11-13th August 2023. The expo is a must-attend fitness festival which will undoubtedly increase footfall through Fitness First’s London gyms when the events take place in the very near future.

FITFCK and Fitness First, although just rolling out this partnership across the fitness centre’s London gym venues at present, are confident this is just the beginning. The collaboration is set to extend nationally in the coming months with the opportunity for international partnership also. That certainly would be a PB for the brand, which continues to take huge growth steps.

FITFCK will also be creating their first LGBTQ events next month, in partnership with Pride Month. We’re excited to see what’s next for Jamie, his team and their FIT as FCK community. 

To learn more about FITFCK and Fitness First Gym’s upcoming fitness dating events visit www.instagram.com/fitfck 

– ENDS –

About FITFCK

FITFCK is a fitness dating brand designed to connect like minded gym lovers through IRL fitness dating events and our soon to be released fitness dating app. Born out of heartbreak, after founder Jamie Wykes-Hobday was dumped weeks before competing in a bodybuilding show, FITFCK (Pron: “fit-eff-see-kay”) has quickly becoming the place for UK based fitness lovers who are looking to share their lifestyle choices with someone whether it be dating, relationships or casual.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Wisdom and Youthful Energy Combined: Tax Attorney Lance R. Drury

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Research done by The American Psychological Association indicates that the average person starts feeling old at the age of 47. This was the most cited age in a survey of 2,000 Americans over 40, with respondents also noting that they begin to worry about age-related bodily changes around the age of 50. Concerns about mental decline and memory loss are prevalent, with a significant percentage of participants expressing fears about their cognitive health deteriorating as they age. Interestingly, fewer people are concerned about losing their youthful looks compared to worries about mental sharpness and staying socially connected.

But at the young age of 70, Tax Attorney at Law Lance R. Drury embodies the belief that age is just a number — not a measure of one’s capabilities. With a career spanning several decades, the spunky lawyer continues to defy societal expectations, showcasing that one can maintain both wisdom and youthful energy well into their later years. Drury’s happy-go-lucky, quick-witted personality offers a refreshing perspective in a world where age often dictates one’s pursuits and achievements.

Lance R. Drury is the founder of the Law Office of Lance R. Drury, a firm renowned for its exceptional tax resolution services. With over 35 years of legal experience, his practice specializes in tax planning, litigation of tax disputes, and negotiation of settlements with tax authorities. Drury’s personalized approach to each case ensures that clients receive strategies tailored to their unique situations.

His offices are located in Ste. Genevieve and St. Louis in Missouri, Nashville in Tennessee, and most recently, San Antonio in Texas. Drury’s practice emphasizes understanding clients’ specific needs and navigating the complexities of tax law to provide clear, actionable solutions. Through his dedicated work, he built a longstanding reputation for his legal acumen and commitment to upholding the highest standards of the legal profession, ensuring that each client receives attentive and effective representation.

We sat down with Drury to discuss his perspective on age and how it influences his dynamic approach to life and work.

All In Your Head

Drury’s response to the question of retirement was profound.

“People often suggest I should retire,” he shared. “But staying active keeps my mind sharp and my spirit youthful.”

His days are filled with interactions that span generations, which he believes keep his mind young and engaged.

“Age is just a sequence of numbers that has no bearing on what you can achieve. The only limits are the ones you set for yourself,” Drury emphasized.

Maintaining Purpose and Connection

Drury highlighted the importance of maintaining a sense of purpose. While retirement for some means relaxation and leisure, for Drury, it’s about continual engagement and growth.

“You don’t retire from life; you move towards new opportunities,” Drury pointed out. “It’s essential to keep forging connections and pursuing goals that keep you connected to the world around you.”

He actively engages with people daily, from colleagues to younger individuals, enriching his social life and broadening his perspectives. This engagement, he noted, is key to feeling connected and vibrant.

The Psychological and Social Benefits of Staying Active

Staying engaged in work and social activities has profound effects on mental health. Drury observed that his professional engagements keep his mind sharp and give him a sense of purpose every day. This routine, he suggested, can benefit everyone, regardless of age. The social interactions that come with staying active help prevent the loneliness and isolation often associated with aging.

“Staying active is crucial for keeping your mind sharp and your spirit engaged,” Drury noted.

A Rebellious Stance on Aging

Drury’s approach is rebellious. Especially in the field of law, defying societal expectations that dictate slowing down with age is unexpected. He finds liberation in continuing his work and enjoying life on his terms. This rebellious stance is about acknowledging the aging process while embracing it with vigor and a clear sense of purpose.

“Rejecting the typical narrative of aging doesn’t mean denying the process of growing older. It means embracing it with enthusiasm and a resolve to live fully every day,” Drury passionately shared. “I encourage others to live joyfully and defiantly, irrespective of age.”

Drury’s narrative is a powerful reminder that age should not limit our dreams or capabilities. Whether it’s continuing a career, engaging with diverse social groups, or simply finding new reasons to enjoy each day, his life exemplifies the power of living without age boundaries. Drury’s advice encourages us to look beyond societal expectations and craft a life filled with engagement, purpose, and connection, no matter how many years we have lived.

In a world that often equates aging with decline, Lance R. Drury stands out as a beacon of enduring vitality and purpose, inspiring all of us to rethink what it means to grow older!

About The Law Office of Lance R. Drury

The Law Office of Lance R. Drury, founded in 2006, has been a leading legal practice in Ste. Genevieve, Missouri, St. Louis, Missouri, San Antonio, Texas, and Nashville, Tennessee specializing in tax law matters. With over 35 years of experience, Lance is a nationally-recognized tax resolution attorney providing innovative solutions to IRS tax dilemmas with a team that is dedicated to providing clients personalized and effective solutions for tax planning, dispute litigation, and tax resolutions. For more information, please visit https://www.lancedrurylaw.com/ 

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