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FITFCK & Fitness First Announce Partnership, Bringing Fitness Dating Classes to London Gyms

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FITFCK, a dating brand for gym-enthusiasts, has announced a partnership with leading international gym firm, Fitness First. The partnership will bring in-real-life fitness dating classes to Fitness First’s extensive network of London gyms. Attendees can look forward to expert-led fitness classes and exhilarating workouts, designed to lead to dates.

This exciting collaboration builds upon the success of FITFCK’s previous in-person dating events and will further enhance the offerings available to Fitness First’s members. With many Fitness First gyms already involved, the two fitness brands are preparing to take IRL fitness dating experiences to the next level.

FITFCK, described as “The fitness brand to watch out for in 2023″ by Bodybuilding.com, has previously connected gym-goers through a series of extremely successful IRL fitness dating events across London – and more recently, Manchester. The first event, which took place in March at CrossFit Gym, Putney sold-out to hundreds within 12 minutes – showcasing a strong demand for combining fitness and dating in a social setting.

Pioneering the fitness dating scene, Jamie Wykes-Hobday, founder of the BBC featured company, is building an omni-channel brand for not just dating and relationships, but also backed by a seemingly very engaged fitness community. 

As well as a strong track record for hosting in-person fitness dating events, FITFCK more recently diversified its product suite by releasing an IOS and android compatible FITFCK dating app. The app garnered significant attention and positive reviews from the media – as well as the app users themselves. The app currently boasts impressive user metrics – considerably higher than the reported rates from other growing, and established, dating industry players.

FITFCK’s in-person events and online dating app are already being promoted to the brand’s fast growing following of over 51,000 engaged Instagram users. And now, with support from Fitness First, the brand is set to reach an additional 70,000 London based gym goers through Fitness First’s gym floor advertising, as well as direct online promotion to their online database.

Despite the app being a huge success, it’s FITFCK’s approach to IRL fitness dating events that sets them apart from traditional dating platforms. Apps have certainly shaped a lot of dating experiences for people in the 2020’s – and that’s not just millennials and GenZers. But, the dating landscape is seeing a new trend emerge as people are becoming more and more interested in meeting new people and dating in real life, for example through meetups, speed dating and singles parties. The entire process seems to be becoming much more ‘intentional’. And after the Covid-19 pandemic, can you blame anyone?

As a result of these new trends, many dating apps are making efforts to incorporate real life events into their business models – think Bumble for example. The difficulty for mainstream giants is that their users encompass such a wide range of interests so it can be hard to connect a group of people who have anything in common. FITFCK’s partnership with Fitness First will absolutely break the mould for IRL dating success. Despite often being seen as a small ‘niche’, almost 15% of the UK population hold gym memberships. If just a quarter of these are single, that’s almost 3 million people the fitness brands can help.

Entrepreneur and FITFCK Founder, Jamie Wykes-Hobday, commented: “I am absolutely ecstatic to say that FITFCK will be collaborating with the incredible Fitness First to bring fitness dating classes to a number of gyms in London – and that’s just the starting point! Since the early conversations, we knew that FF would be a good collab for us. What stood out was their mission to connect people through fitness and workouts, combined with their appreciation for the strong fitness community… we just prefer to throw a few dates and number swaps into the mix ;)”.

“Getting gym goers together under one roof, with a workout and a DJ, is a fulfilling prospect for both of our brands. We’ve run hugely successful events throughout 2022-23 so we know exactly how powerful they can be – and how much our community loves them. Now, working with Fitness First, we’re able to massively increase the frequency of our events and connect a lot more people – we’re upping the weights and the reps, if you like.”

When asked about the ‘event attendance to subsequently organising a date’ success rate, Jamie answered: “We’ll have to find a better metric name to report on that! But in all seriousness, that’s the true beauty of what we’re trying to achieve here. Our goal is to bring together fitness lovers and gym enthusiasts who share a passion for their training and the industry. What’s the worst that can happen? If they don’t find a date at the event, they’ll walk away 100% satisfied after a first class workout and come along to the next event to try again – the only workouts we regret are the ones we don’t do, right?”

To further support the partnership and spread the word about the upcoming Fitness First dating classes, the FITFCK team will be attending The Tru Athlete Expo, in London on 11-13th August 2023. The expo is a must-attend fitness festival which will undoubtedly increase footfall through Fitness First’s London gyms when the events take place in the very near future.

FITFCK and Fitness First, although just rolling out this partnership across the fitness centre’s London gym venues at present, are confident this is just the beginning. The collaboration is set to extend nationally in the coming months with the opportunity for international partnership also. That certainly would be a PB for the brand, which continues to take huge growth steps.

FITFCK will also be creating their first LGBTQ events next month, in partnership with Pride Month. We’re excited to see what’s next for Jamie, his team and their FIT as FCK community. 

To learn more about FITFCK and Fitness First Gym’s upcoming fitness dating events visit www.instagram.com/fitfck 

– ENDS –

About FITFCK

FITFCK is a fitness dating brand designed to connect like minded gym lovers through IRL fitness dating events and our soon to be released fitness dating app. Born out of heartbreak, after founder Jamie Wykes-Hobday was dumped weeks before competing in a bodybuilding show, FITFCK (Pron: “fit-eff-see-kay”) has quickly becoming the place for UK based fitness lovers who are looking to share their lifestyle choices with someone whether it be dating, relationships or casual.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Commercial and Industrial Lighting Solutions: A Bright Future with LEDLightExpert

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Today, conserving the planet’s dwindling resources is more critical than ever, but many commercial buildings still waste approximately 30% of the energy they consume. Fortunately, the emergence of LED lighting equips these businesses with a powerful way to improve operations while reducing overhead costs.

“Our mission is to provide sustainable lighting solutions that reduce energy consumption and lower the carbon footprint of commercial and industrial operations,” says Dara Greaney, CEO of LEDLightExpert.com. “LED lighting is a huge leap forward in technology. It offers outstanding benefits both for businesses and for the planet.”

Why LED lighting is the sustainable choice for commercial and industrial applications

Traditional lighting solutions like incandescent and halogen lamps convert much of the energy they consume into heat, making them hot to the touch. In contrast, LEDs generate minimal heat and use most of their energy to produce light, making them far more efficient and reducing a building’s cooling load.

Thanks to their efficiency, LEDs use approximately 75% less energy than their incandescent counterparts. For large commercial and industrial spaces requiring extensive lighting, energy efficiency translates into substantial cost savings. The energy bills of facilities operating on a 24/7 schedule, such as warehouses and manufacturing plants, stand to benefit the most.

A positive review from an LEDLightExpert customer states, “The 52-500, 100-watt LED flood lights we ordered were heavy-duty, sealed for exterior use, and had 50% more lumens than the 100-watt lights they replaced.”  

LEDs also boast an impressive lifespan. Because LED bulbs last up to 25 times longer than traditional incandescent bulbs, customers can expect fewer replacements and lower maintenance costs.

Whereas traditional lighting options might need to be replaced every few months or years, LED lights last for decades with minimal maintenance. This longevity is crucial in industrial environments where accessing light fixtures can be challenging and costly.

In a recent review, another satisfied LEDLightExpert customer reports, “We have used these 150w LEDs to retrofit 62 400w metal halide lights in our church parking lot. I just ordered the last [five] needed to complete this project. The original LED lights have been in for over a year with not one issue. Great product […] great customer service!”

LED bulbs are an all-around boon for the environment. By consuming less energy, they lower greenhouse gas emissions and contribute to a smaller carbon footprint. Their long lifespan also reduces waste and the overall impact on landfills. 

Finally, unlike fluorescent lighting, which contains hazardous substances like mercury, LEDs are non-toxic and do not require special disposal procedures. This makes them a safer and more eco-friendly option for businesses looking to enhance their sustainability practices.

LED lighting offers improved lighting quality

It turns out that LED bulbs benefit people as well as the planet. Advanced LED features such as dimming capabilities, smart controls, and motion sensors allow businesses to tailor lighting systems to a range of needs and conditions. 

Additionally, the wide range of cool and warm lighting options available from LED bulbs enables businesses to optimize comfort with the most natural lighting possible. Studies confirm that well-lit workplaces lead to increased productivity, health, and job satisfaction for employees.

“The brightness, clarity, and consistency of LED lights ensure safer and more productive work environments,” Greaney notes. “At LEDLightExpert, we are dedicated to lighting solutions that enhance visibility and make the workplace a more enjoyable place to be.” 

LEDLightExpert: Leading the way in commercial and industrial lighting

LEDLightExpert has made a name for itself in the realm of commercial and industrial lighting, and its commitment to quality and innovation is evident in its comprehensive product offerings. The brand’s high bay LED lights deliver bright and consistent lighting even in rooms with high ceilings and expansive spaces, making them ideal choices for warehouses, manufacturing facilities, and gymnasiums, providing powerful and efficient illumination. The high bay lights ensure every corner of the facility is well-lit, enhancing both safety and productivity. 

For these unique applications, LEDLightExpert offers several options. First, named for their characteristic circular shape, UFO Style High Bay lights provide broad and efficient illumination. Designed for maximum efficiency and minimal maintenance, their innovative design ensures an even distribution of light across expansive areas such as factories and storage facilities.

Next, featuring long LED tubes, Linear Style High Bay lights are known for their energy efficiency and high lumen output. They are perfect for spaces with ceiling heights ranging from 15 to 30 feet.

Finally, for spaces that need 360-degree lighting, LED Corn Bulbs from LEDLightExpert present an ideal solution. These bulbs, shaped like an ear of corn with multiple LED chips installed on all sides, are excellent replacements for traditional metal halides, high-pressure sodium lamps, and CFL bulbs. They offer a cost-effective path to upgrade lighting systems by enabling businesses to retrofit current fixtures to LED without considerable infrastructure changes.

Safety and security are a top concern in industrial and outdoor commercial settings. LEDLightExpert offers commercial LED floodlights that illuminate vast areas such as parking lots, building façades, and construction sites with bright and consistent lighting that enhances visibility and deters potential security threats. Their durable design withstands harsh weather conditions while providing maximum visibility.

For outdoor perimeters, LEDLightExpert’s Industrial LED Wall Packs are another excellent lighting option. These fixtures provide powerful lighting that enhances security and aesthetics at the same time.

LEDLightExpert’s street and parking lot lights are well-suited for municipal and commercial applications, ensuring well-lit paths and parking areas. Their design focuses on both performance and energy savings, improving public safety with reliable, bright lighting. 

“Our lineup of LED products meets the wide range of needs expressed by our commercial and industrial clients,” explains Greaney. “From high-wattage flood lights to customizable lighting solutions, we are constantly innovating to bring the latest LED technology to our customers. With LED, the benefits are clear, the products outstanding, and the future undeniably bright.”

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