Lifestyle

FITFCK & Fitness First Announce Partnership, Bringing Fitness Dating Classes to London Gyms

Published

3 months ago

June 26, 2023

FITFCK, a dating brand for gym-enthusiasts, has announced a partnership with leading international gym firm, Fitness First. The partnership will bring in-real-life fitness dating classes to Fitness First’s extensive network of London gyms. Attendees can look forward to expert-led fitness classes and exhilarating workouts, designed to lead to dates.

This exciting collaboration builds upon the success of FITFCK’s previous in-person dating events and will further enhance the offerings available to Fitness First’s members. With many Fitness First gyms already involved, the two fitness brands are preparing to take IRL fitness dating experiences to the next level.

FITFCK, described as “The fitness brand to watch out for in 2023″ by Bodybuilding.com, has previously connected gym-goers through a series of extremely successful IRL fitness dating events across London – and more recently, Manchester. The first event, which took place in March at CrossFit Gym, Putney sold-out to hundreds within 12 minutes – showcasing a strong demand for combining fitness and dating in a social setting.

Pioneering the fitness dating scene, Jamie Wykes-Hobday, founder of the BBC featured company, is building an omni-channel brand for not just dating and relationships, but also backed by a seemingly very engaged fitness community.

As well as a strong track record for hosting in-person fitness dating events, FITFCK more recently diversified its product suite by releasing an IOS and android compatible FITFCK dating app. The app garnered significant attention and positive reviews from the media – as well as the app users themselves. The app currently boasts impressive user metrics – considerably higher than the reported rates from other growing, and established, dating industry players.

FITFCK’s in-person events and online dating app are already being promoted to the brand’s fast growing following of over 51,000 engaged Instagram users. And now, with support from Fitness First, the brand is set to reach an additional 70,000 London based gym goers through Fitness First’s gym floor advertising, as well as direct online promotion to their online database.

Despite the app being a huge success, it’s FITFCK’s approach to IRL fitness dating events that sets them apart from traditional dating platforms. Apps have certainly shaped a lot of dating experiences for people in the 2020’s – and that’s not just millennials and GenZers. But, the dating landscape is seeing a new trend emerge as people are becoming more and more interested in meeting new people and dating in real life, for example through meetups, speed dating and singles parties. The entire process seems to be becoming much more ‘intentional’. And after the Covid-19 pandemic, can you blame anyone?

As a result of these new trends, many dating apps are making efforts to incorporate real life events into their business models – think Bumble for example. The difficulty for mainstream giants is that their users encompass such a wide range of interests so it can be hard to connect a group of people who have anything in common. FITFCK’s partnership with Fitness First will absolutely break the mould for IRL dating success. Despite often being seen as a small ‘niche’, almost 15% of the UK population hold gym memberships. If just a quarter of these are single, that’s almost 3 million people the fitness brands can help.

Entrepreneur and FITFCK Founder, Jamie Wykes-Hobday, commented: “I am absolutely ecstatic to say that FITFCK will be collaborating with the incredible Fitness First to bring fitness dating classes to a number of gyms in London – and that’s just the starting point! Since the early conversations, we knew that FF would be a good collab for us. What stood out was their mission to connect people through fitness and workouts, combined with their appreciation for the strong fitness community… we just prefer to throw a few dates and number swaps into the mix ;)”.

“Getting gym goers together under one roof, with a workout and a DJ, is a fulfilling prospect for both of our brands. We’ve run hugely successful events throughout 2022-23 so we know exactly how powerful they can be – and how much our community loves them. Now, working with Fitness First, we’re able to massively increase the frequency of our events and connect a lot more people – we’re upping the weights and the reps, if you like.”

When asked about the ‘event attendance to subsequently organising a date’ success rate, Jamie answered: “We’ll have to find a better metric name to report on that! But in all seriousness, that’s the true beauty of what we’re trying to achieve here. Our goal is to bring together fitness lovers and gym enthusiasts who share a passion for their training and the industry. What’s the worst that can happen? If they don’t find a date at the event, they’ll walk away 100% satisfied after a first class workout and come along to the next event to try again – the only workouts we regret are the ones we don’t do, right?”

To further support the partnership and spread the word about the upcoming Fitness First dating classes, the FITFCK team will be attending The Tru Athlete Expo, in London on 11-13th August 2023. The expo is a must-attend fitness festival which will undoubtedly increase footfall through Fitness First’s London gyms when the events take place in the very near future.

FITFCK and Fitness First, although just rolling out this partnership across the fitness centre’s London gym venues at present, are confident this is just the beginning. The collaboration is set to extend nationally in the coming months with the opportunity for international partnership also. That certainly would be a PB for the brand, which continues to take huge growth steps.

FITFCK will also be creating their first LGBTQ events next month, in partnership with Pride Month. We’re excited to see what’s next for Jamie, his team and their FIT as FCK community.

To learn more about FITFCK and Fitness First Gym’s upcoming fitness dating events visit www.instagram.com/fitfck

– ENDS –

About FITFCK

FITFCK is a fitness dating brand designed to connect like minded gym lovers through IRL fitness dating events and our soon to be released fitness dating app. Born out of heartbreak, after founder Jamie Wykes-Hobday was dumped weeks before competing in a bodybuilding show, FITFCK (Pron: “fit-eff-see-kay”) has quickly becoming the place for UK based fitness lovers who are looking to share their lifestyle choices with someone whether it be dating, relationships or casual.

Lifestyle

Hardwood Floors Refinishing: Top Care Tips for a Lasting Shine

Published

2 days ago

September 27, 2023

Michelle Langton

Revamping your hardwood floors requires both a time and financial investment, yet the returns are evident in the enhanced aesthetics and functionality of your residential or commercial area. However, the longevity and durability of these newly refinished floors are contingent upon proper maintenance. This detailed guide is designed to offer expert guidance on how to preserve the quality and look of your newly refinished hardwood floors. We’ll cover a variety of subjects, from the science of wood aging and types of wood that need more frequent treatment, to top tips for floor upkeep. Your investment in hardwood floor refinishing need not be short-lived; with the correct care, it can be a long-term enhancement to your property.

Tips for Ensuring Durability in Your Newly Refinished Floors

After you have spent money on hardwood floor refinishing, maintaining their condition becomes a top priority. Here are strategies to prolong the lifespan and appearance of your updated flooring.

1. Regular Cleaning

A clean floor is a happy floor. Use a microfiber mop or cloth to pick up dust, dirt, and grime daily if possible. For a deeper clean, opt for cleaning products specifically designed for hardwood floors. Make sure to read the labels and opt for pH-neutral cleaners that are free from abrasives or harsh chemicals. Weekly or bi-weekly, consider a gentle vacuuming with a hardwood-friendly vacuum cleaner to remove debris that may have settled between the wood planks.

2. Use Protective Pads

One of the most effective ways to prevent scratches and dents on your hardwood floors is to place felt pads under the legs of furniture. This simple step can go a long way in preserving the smooth finish of your floor. You should also replace these pads every few months, as they can wear down or accumulate grime, reducing their effectiveness.

3. Control Humidity

Fluctuating indoor humidity levels can wreak havoc on hardwood floors. Excessive moisture can cause the wood to swell, leading to issues like cupping or buckling, while too little moisture can cause wood to shrink, leading to gaps between planks. Invest in a quality hygrometer to measure your home’s humidity level, and aim to keep it between 30% and 50%. Use a humidifier during dry months and a dehumidifier during humid months to maintain optimal conditions.

4. Proper Spill Management

Accidents are inevitable, but the way you handle them can make all the difference. Whether it’s water, juice, or wine, if you spill liquid on your hardwood floor, wipe it up immediately with a dry or slightly damp cloth. Avoid using paper towels as they can disintegrate and get stuck in the crevices of the wood. Also, never let liquids sit on the wood, as they can seep in and cause staining or warping.

5. No Shoes Policy

Implement a ‘no shoes’ policy to preserve your floors. Shoes can bring in dirt, gravel, and other harmful debris from outside. If a full-blown ‘no shoes’ policy isn’t realistic for your household, at least insist on no high heels or sports cleats, which can cause dents and scratches. You might also consider placing a high-quality doormat at entrances to trap dirt before it gets to your floor.

6. Regular Inspections

Every three to six months, set aside time to inspect your hardwood floors meticulously. Use natural light or a bright lamp to look for scratches, dents, or areas where the finish might be wearing off. If you catch these issues early, you may be able to address them with a simple touch-up rather than a full refinishing job.

7. Refresher Coats

Although your newly refinished floors look amazing now, they won’t stay that way forever without some upkeep. Consider applying a ‘refresher’ coat of finish every two to three years. This isn’t as invasive or time-consuming as a full refinishing project. Instead, it’s more like a topcoat that adds an extra layer of protection, keeping your floors looking vibrant and shiny.

8. Scheduled Expert Cleaning

A yearly cleaning session by professionals can dramatically enhance the condition of your hardwood floors. Specialized machinery and products are used to eliminate tough dirt, renew the wood’s natural shine, and smooth out minor imperfections. This process not only rejuvenates your flooring but also prolongs its lifespan, maintaining its fresh appearance for an extended time.

Advantages of Consistent Upkeep

Routine care for your restored hardwood floors does more than maintain their visual appeal; it also prolongs their durability, augmenting the long-term value of your property. Floors that are regularly cared for can endure for many years, negating the need for frequent, costly refinishing. In addition, a structured care regimen lessens the likelihood that small defects will escalate into serious issues, thus promoting a cleaner and more healthful living area. In summary, regular maintenance serves as a long-term financial benefit and a means of sustaining your home’s elegance.

When To Seek Professional Help

If you notice persistent issues like deep scratches, stubborn stains, or any form of water damage, it’s best to seek professional help. Specialists in hardwood floors refinishing can assess the situation and provide targeted solutions. Companies like 1DayRefinishing offer an extensive range of services that can effectively address these problems. Notably, the company specializes in a one-day turnaround, making them a convenient option for those in need of quick yet high-quality refinishing solutions.

Finding Trustworthy Services for Floor Refinishing

If you’re in a location with scarce local options, consider exploring 1 DAY Refinishing. Their seasoned experts offer complete solutions for maintaining and refinishing hardwood floors, helping to keep them pristine for the long haul.

Final Thoughts

The decision to invest in refinishing your hardwood floors is a significant commitment to enhancing your home’s aesthetics and overall value. By diligently following proper maintenance routines, your refinished floors can continue to elevate your home’s ambience. Every effort, from regular cleaning, to hiring professionals, adds to the resilience and visual allure of your hardwood floors. Stick to these essential care guidelines, and your floors will maintain their lustre for an extended period.