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Frog Fuel Collagen Protein Supplements: ‘New Year-New You’ Health Resolutions Demand New Tactic for 2023

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Engaging the tradition of New Year’s resolutions can be conflicting, discouraging, exhausting—and predictable.

Year after year after year, many of us indulge in excess when it comes to eating, drinking and holiday revelry during the month of December.

Then, come December 26, we’re focusing much of our energy on convincing ourselves that when the coming New Year arrives, as soon as that clock strikes midnight on Jan. 1, in fact, everything is going to change for the better. We will once again be exercising, eating well, getting plenty of sleep and avoiding unhealthy food and drink.

So, uh, how’s that been working for ya so far in 2023? That’s what we thought.

The team at OP2 Labs, developers of Frog Fuel, a clinically-proven, high-quality, nano-hydrolyzed collagen protein supplement, embraces the whole, “New Year-New You” approach to new beginnings for your health. In concept, on paper, it’s all good stuff. 

But OP2 Labs is a cutting-edge company that launched as a startup and has been ranked three years running as one of the nation’s 5000 fastest-growing companies.

As such, the team spends too much time on the core mission of Frog Fuel—boosting athletic performance by expediting recovery from workouts and injuries—to get bogged down in New Year’s resolutions mired in old patterns that revolve around the failed philosophy of, “We do things this way because we’ve always done things this way!”

Your “New Year-New You” strategy for health and wellness demands an upgrade. It demands Frog Fuel.

“What you want to be trying are the newest things, the most up-to-date products, based on the most up-to-date science—to get you where you need to be as far as resolutions, your health, your outlook for the coming year are concerned,” said OP2 Labs Chief Marketing Officer Aaron Saari. “You don’t just want to use a nutrition plan from the 1920s, or even the 1990s. You want to use a nutrition plan that someone created in the last year, based on the most up to date studies.” 

Frog Fuel has been fortified to be a complete protein, unlike other collagen supplements. And unlike a powder supplement, Frog Fuel is ready-to-drink and highly-concentrated, with four times more protein per liquid ounce than a protein shake. 

Frog Fuel is also fully-digestible within minutes of consumption, which is important for anyone striving to keep those New Year’s resolutions. Athletes who incorporate Frog Fuel into their exercise and competition regimen—including gym rats and those who compete in professional football, MMA and triathlons—are left with less sloshing around in their stomachs during and after workouts. 

All of this leads back to the promise—or futility—of that New Year’s resolution.

“If you had a hard time doing it last year, or for many years, don’t just try the same thing again this year,” Aaron said. “Try collagen protein instead of whey protein or plant protein; try a ready-to-drink protein instead of a powder; try a company that actually has science backing their products, instead of one that just has some big name tied to it. You have to think far beyond just, ‘New Year-New You.’ You need a new tactic.”

Frog Fuel is your new tactic. 

“Frog Fuel is what people are using to reach their goals in 2023,” Aaron said. “It’s what they weren’t using in 2022.”

Visit frogfuel.com for information.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Health

The Scientist as Storyteller: How Steven Quay Makes Complex Medicine Relatable

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Scientific discovery often struggles to reach the people it is meant to serve. The distance between research and public understanding can be vast. For most scientists, publishing in peer-reviewed journals is the endpoint. For Dr. Steven Quay, it is only the beginning. His career has been defined not just by what he has discovered, but by how he communicates it. 

Scientific trust today faces growing skepticism and misinformation spreads faster than facts, Quay has embraced a rare role. He is both a scientist and a storyteller. His ability to bridge the technical and the human is what makes his voice resonate across disciplines, institutions, and communities.

Writing as a Lens into the Human Side of Science

One of the clearest examples of Quay’s narrative instinct lies in his writing. He has authored three major books, each rooted in a different part of his life and expertise. Together, they show how a medical researcher can also be an accessible public thinker.

In Stay Safe: A Physician’s Guide to Survive Coronavirus, published June 5, 2020, during the first days of the pandemic, Quay offered plainspoken, evidence-based guidance on protecting oneself and one’s family. It was not framed as a political statement or a policy directive. It was personal and grounded in the daily realities people faced. He wrote it not just as a scientist, but as someone who wanted to help others navigate a frightening time with clarity and calm.

His second book, The Origin of the Virus, tackled a more complex and controversial subject: the question of how SARS-CoV-2 emerged. Rather than speculate, Quay walked readers through the scientific evidence with the kind of transparency that is often lacking in public discourse. The tone was methodical, never alarmist. What set the book apart was its balance, engaging to a lay reader, yet rigorous enough to be taken seriously by professionals.

Then there is A Ride Through Northville, a deeply personal departure from the world of virology and oncology. Here, Quay revisits his childhood in Michigan, capturing the streets, friendships, and quiet moments that shaped him long before he entered a lab. The structure of the book mimics the experience of riding a bike through town, evoking memory not as a chronology, but as a sensory journey. For a scientist whose career has involved high-stakes research and global debates, this book offers a rare window into the reflective, grounded person behind the work.

Speaking Clearly Without Speaking Down

Quay’s communication skill is not limited to the written word. He has also become a frequent guest on health-focused podcasts and a speaker at public science forums. His TEDx talk on breast cancer prevention is one of the most viewed videos on the subject, and for good reason. He does not rely on drama or abstract theory. Instead, he explains mammographic density, hormonal risk, and clinical trial design in a way that makes the science both comprehensible and actionable.

In interviews, Quay has a habit of slowing things down. He avoids jargon unless he defines it. He is comfortable saying, “We don’t know yet,” which, in the realm of public science, is a kind of honesty that builds trust. He often discusses Atossa Therapeutics’ trials in plain terms, describing how experimental drugs like (Z)-endoxifen might help certain patients respond better to treatment. He emphasizes that these are ongoing studies, not marketing pitches, which sets him apart from many biotech executives.

Educating the Public Without Oversimplifying

One of the challenges of public-facing science is resisting the urge to oversimplify. Many well-intentioned scientists flatten complexity to fit the constraints of social media or mainstream news. Quay does not follow that path. He explains mechanisms and hypotheses with nuance, trusting that readers and listeners are capable of understanding more than they are often given credit for.

His social media presence reflects the same philosophy. He shares articles and research updates, but rarely with alarm or bravado. When he comments on current medical debates, he tends to lead with evidence rather than opinion. That steady tone has earned him a following that spans across ideological and professional divides.

During the pandemic, this approach stood out. While others chased headlines, Quay focused on distilling evolving guidance into practical advice. He acknowledged the limits of current knowledge, updated his views as new data emerged, and emphasized science as an iterative process. His voice became one that many people turned to not for certainty, but for clarity.

A Scientist’s Responsibility Beyond the Lab

Quay has often said that science does not exist in isolation. It is part of society. That belief informs why he writes, speaks, and engages in public discourse as actively as he does. He sees the scientist’s role not just as a producer of knowledge, but as a custodian of its meaning.

He has testified before the U.S. Congress and advised the State Department, not as a politician but as a physician-scientist committed to accuracy. In each case, his contribution has been grounded in data but shaped by a recognition of the human implications of policy and research.

This is especially evident in his work on breast cancer. By advocating for better screening tools and more personalized treatments, Quay speaks not only to clinicians and investors but to women facing real fears about their health. He explains the science behind mammographic density and hormonal modulation not just with charts, but with stories about what those risks mean in someone’s life.

Storytelling as a Form of Service

What makes Quay’s communication style compelling is that it never feels performative. He is not branding himself or building a media empire. He is doing what he believes scientists should do: make their work useful.

In every form of his storytelling, from the deeply personal to the technically specific, there is a throughline of responsibility. He understands that science touches people’s lives in ways that go far beyond the lab. For him, that means speaking clearly, writing honestly, and never underestimating the audience.

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