Frog Fuel Collagen Protein Supplements: ‘New Year-New You’ Health Resolutions Demand New Tactic for 2023
Engaging the tradition of New Year’s resolutions can be conflicting, discouraging, exhausting—and predictable.
Year after year after year, many of us indulge in excess when it comes to eating, drinking and holiday revelry during the month of December.
Then, come December 26, we’re focusing much of our energy on convincing ourselves that when the coming New Year arrives, as soon as that clock strikes midnight on Jan. 1, in fact, everything is going to change for the better. We will once again be exercising, eating well, getting plenty of sleep and avoiding unhealthy food and drink.
So, uh, how’s that been working for ya so far in 2023? That’s what we thought.
The team at OP2 Labs, developers of Frog Fuel, a clinically-proven, high-quality, nano-hydrolyzed collagen protein supplement, embraces the whole, “New Year-New You” approach to new beginnings for your health. In concept, on paper, it’s all good stuff.
But OP2 Labs is a cutting-edge company that launched as a startup and has been ranked three years running as one of the nation’s 5000 fastest-growing companies.
As such, the team spends too much time on the core mission of Frog Fuel—boosting athletic performance by expediting recovery from workouts and injuries—to get bogged down in New Year’s resolutions mired in old patterns that revolve around the failed philosophy of, “We do things this way because we’ve always done things this way!”
Your “New Year-New You” strategy for health and wellness demands an upgrade. It demands Frog Fuel.
“What you want to be trying are the newest things, the most up-to-date products, based on the most up-to-date science—to get you where you need to be as far as resolutions, your health, your outlook for the coming year are concerned,” said OP2 Labs Chief Marketing Officer Aaron Saari. “You don’t just want to use a nutrition plan from the 1920s, or even the 1990s. You want to use a nutrition plan that someone created in the last year, based on the most up to date studies.”
Frog Fuel has been fortified to be a complete protein, unlike other collagen supplements. And unlike a powder supplement, Frog Fuel is ready-to-drink and highly-concentrated, with four times more protein per liquid ounce than a protein shake.
Frog Fuel is also fully-digestible within minutes of consumption, which is important for anyone striving to keep those New Year’s resolutions. Athletes who incorporate Frog Fuel into their exercise and competition regimen—including gym rats and those who compete in professional football, MMA and triathlons—are left with less sloshing around in their stomachs during and after workouts.
All of this leads back to the promise—or futility—of that New Year’s resolution.
“If you had a hard time doing it last year, or for many years, don’t just try the same thing again this year,” Aaron said. “Try collagen protein instead of whey protein or plant protein; try a ready-to-drink protein instead of a powder; try a company that actually has science backing their products, instead of one that just has some big name tied to it. You have to think far beyond just, ‘New Year-New You.’ You need a new tactic.”
Frog Fuel is your new tactic.
“Frog Fuel is what people are using to reach their goals in 2023,” Aaron said. “It’s what they weren’t using in 2022.”
Visit frogfuel.com for information.
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients
Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
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