Lifestyle
From Disgruntled Consumer to Disruptive Inventor
They say “necessity is the mother of invention.” In Matthew Burwick’s case, the adage holds true.
Buwick’s creative process for developing Bob the Pillow was not enjoyable. Chronic pain coursing through his entire body and exhausting nights spent in poor sleep were the needs that prompted his transformation from consumer to inventor.
Spurring invention from a half-solved problem
When Burwick was six years old, a close neighbor was first to notice his limp. After extensive x-rays and several misdiagnoses, his family learned he had a condition called Legg Perthes disease.
Burwick spent six months in a full-body cast and emerged with a functional hip. Unfortunately, his legs were mismatched by about an inch in height. That minor discrepancy led to years of pounding on the joint.
“First, I felt knee pain,” recalls Burwick. “Heel and foot pain came next. Eventually, the pain spread to my shoulders, neck, and back. I was a 20-something trapped in a 90-year-old’s body.”
Burwick embarked on an orthopedic health journey, including heel lifts, chiropractor visits, low-intensity exercises, and various surgeons. At one point, his chiropractor mentioned the benefits of sleeping with a pillow between his legs.
After research, Burwick bought his first leg pillow. “I was thrilled to see my pain decrease,” he remembers, “but I wasn’t completely satisfied with that pillow. I tried another, then another, but each one fell short in some way from being the solution I needed.”
Turning the quest for a solution into a concrete product
Roughly 20 leg pillows later, Burwick remained convinced a solution was out there, but was unable to find it. A particularly rough week of sleep combined with the global lockdown was the perfect storm that transformed a frustrated consumer into a full-fledged entrepreneur.
“My latest pillow would not stay in place during the night,” Burwick remembers. “I woke up on my stomach at all hours. Every morning, I got out of bed in worse pain than the day before.”
Burwick phoned his friend and future business partner and within hours, the pair was in a garage with furniture foam from a local fabric store and a hot glue gun. The first iterations of Bob the Pillow were laughable, but the goal was clear: make a pillow that would stay in place and keep people on their sides.
“We took pictures, sketched ideas, and found a CAD designer to bring our concept to life,” says Burwick. “Believe it or not, in under four months, we had a 3D-printed prototype for the inside of the pillow and sourced a seamstress in China capable of creating the complicated pillowcase. It wasn’t long before we had working samples.”
Understanding the process of invention
Aside from invention and product creation, innovation entails plowing through a mountain of mundane tasks. Burwick contacted a patent attorney, wrote a formal patent application, created a website, designed a logo, filed for trademarks, reviewed logistics companies, and established working relationships with importers who could ship Bob the Pillow from China to the warehouse. He coordinated all of these tiny tasks during a global pandemic and supply chain crisis.
“All of the jobs like design, legal, taxes, insurance, production, and shipping take an insane amount of time,” Burwick warns. “It’s easy to overlook details you find less exciting, but that is bound to bring trouble down the road.”
The final phase of invention involved spreading the word. Burwick chose to launch slowly and collect feedback as he went. “Strategic conversations with consumers early on gave us time to address customer input and make improvements as we grew,” he says. “Once you know there is a real need for the solution you are bringing to the market, all you have to do is educate yourself and push forward.”
Burwick’s motivation throughout the process of innovation and entrepreneurship sprang from a desire to get his pillow to people with chronic pain and sleepless nights. Today, he is thrilled every time he hears that a customer wakes up feeling better.
“Remember that just because a solution is available doesn’t mean the problem is solved,” Burwick advises. “Your idea may be just the solution for a problem that is only halfway solved. Our greatest joy is speaking to people who benefit from Bob the Pillow. My mission is to put our product into the hands of anyone dealing with long-lasting pain and give them the healing gift of sleep.”
Lifestyle
Houseplant Styling Mistakes to Avoid in Home Décor
Bringing greenery indoors can instantly elevate a space — adding warmth, texture, and a sense of calm. However, styling houseplants successfully requires more than simply popping a fern in a corner and hoping for the best. From mismatched plant selections to poor placement and neglecting scale, even the most well-intentioned plant lovers can make styling missteps. Before you dive into your next indoor plant arrangement, it’s worth understanding the most common mistakes to avoid.
Whether you’re new to indoor greenery or a seasoned plant parent, brands like Hello Botanical make it easy to find the perfect plants and gifts that complement your interior style — but knowing how to display them properly will make all the difference.
Overcrowding Your Space with Too Many Plants
While it’s tempting to fill every available surface with greenery, too many plants can make your space feel cluttered and overwhelming. Each plant deserves breathing room to grow and be appreciated. Instead of bunching them together, try grouping a few in varying heights or textures for balance. A single large plant in a corner can make a stronger design statement than ten small ones scattered everywhere.
Ignoring Light Conditions
Aesthetics shouldn’t be your only consideration when placing plants. Many indoor plant styling mistakes stem from ignoring light needs. Some species, like fiddle leaf figs and succulents, crave bright indirect light, while others, such as snake plants or peace lilies, thrive in low-light corners. Assess the natural light in each room before choosing plants, and remember that not every green beauty will thrive on your coffee table or bathroom shelf.
Choosing the Wrong Pot or Planter
A pot isn’t just a decorative accessory — it affects your plant’s health and your home’s design balance. A mismatched or undersized pot can look awkward, while one without drainage can cause root rot. Select planters that complement your home’s aesthetic and suit each plant’s needs. Neutral ceramics, woven baskets, or textured terracotta pots can enhance the overall décor while allowing your greenery to shine.
Neglecting Scale and Proportion
One of the easiest ways to make a room look unbalanced is by ignoring scale. A tiny plant on a large table can feel lost, while an oversized monstera can overwhelm a small living room. Consider the proportions of your furniture and space before selecting plants. Taller plants like palms or rubber trees add height and drama, while trailing species such as pothos or string of pearls can soften shelves and hanging corners beautifully.
Forgetting to Mix Textures and Colours
Just as you’d layer textures and tones in your furnishings, apply the same principle to your plant styling. Combining different leaf shapes, shades of green, and plant structures creates visual interest. Pair glossy leaves with matte ones, upright plants with cascading varieties, and bold tropicals with delicate ferns. A well-curated mix feels intentional rather than chaotic.
Over-Decorating Around Your Plants
Plants are statement-makers in their own right. Surrounding them with too many decorative objects — candles, vases, or trinkets — can detract from their natural beauty. Let the greenery breathe and become a focal point. A simple setup often feels more elegant and modern than a crowded display.
Forgetting Functionality in Key Spaces
While plants bring undeniable style, practicality matters too. Avoid placing trailing vines where they’ll get tangled in workspace cords or near entryways where they can be knocked over. Similarly, keep moisture-loving plants away from electronics and ensure any planters with drainage are placed on trays to protect your floors and furniture.
Ignoring Consistency Across Your Home
Houseplants look their best when they contribute to a cohesive theme. Instead of choosing random species for each room, think about your home’s overall design. Are you going for a minimalist, Scandinavian aesthetic or something more lush and tropical? Repeating a few plant types or pot styles throughout creates unity and flow.
Overlooking Plant Care as Part of the Design
No matter how beautifully you style your plants, unhealthy or neglected greenery can spoil the look. Regular pruning, wiping leaves, and rotating pots to ensure even growth are key parts of maintaining your interior aesthetic. Healthy, thriving plants add vibrancy and life that no artificial décor can replicate.
Forgetting That Less Can Be More
Finally, remember that plants should enhance your décor, not dominate it. A few strategically placed, well-cared-for plants can transform a home far more effectively than a jungle of mismatched greenery. Focus on quality over quantity, and choose each plant intentionally to fit your style, lighting, and lifestyle.
When styled thoughtfully, houseplants can turn a space into a peaceful, inviting sanctuary
Avoiding these common mistakes helps you highlight their beauty while keeping your interiors cohesive and clutter-free. Whether you’re refreshing a single room or curating a lush indoor garden, start small, observe what works, and grow your collection with care.
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