Lifestyle

From Disgruntled Consumer to Disruptive Inventor

Published

3 years ago

February 23, 2023

They say “necessity is the mother of invention.” In Matthew Burwick’s case, the adage holds true.

Buwick’s creative process for developing Bob the Pillow was not enjoyable. Chronic pain coursing through his entire body and exhausting nights spent in poor sleep were the needs that prompted his transformation from consumer to inventor.

Spurring invention from a half-solved problem

When Burwick was six years old, a close neighbor was first to notice his limp. After extensive x-rays and several misdiagnoses, his family learned he had a condition called Legg Perthes disease.

Burwick spent six months in a full-body cast and emerged with a functional hip. Unfortunately, his legs were mismatched by about an inch in height. That minor discrepancy led to years of pounding on the joint.

“First, I felt knee pain,” recalls Burwick. “Heel and foot pain came next. Eventually, the pain spread to my shoulders, neck, and back. I was a 20-something trapped in a 90-year-old’s body.”

Burwick embarked on an orthopedic health journey, including heel lifts, chiropractor visits, low-intensity exercises, and various surgeons. At one point, his chiropractor mentioned the benefits of sleeping with a pillow between his legs.

After research, Burwick bought his first leg pillow. “I was thrilled to see my pain decrease,” he remembers, “but I wasn’t completely satisfied with that pillow. I tried another, then another, but each one fell short in some way from being the solution I needed.”

Turning the quest for a solution into a concrete product

Roughly 20 leg pillows later, Burwick remained convinced a solution was out there, but was unable to find it. A particularly rough week of sleep combined with the global lockdown was the perfect storm that transformed a frustrated consumer into a full-fledged entrepreneur.

“My latest pillow would not stay in place during the night,” Burwick remembers. “I woke up on my stomach at all hours. Every morning, I got out of bed in worse pain than the day before.”

Burwick phoned his friend and future business partner and within hours, the pair was in a garage with furniture foam from a local fabric store and a hot glue gun. The first iterations of Bob the Pillow were laughable, but the goal was clear: make a pillow that would stay in place and keep people on their sides.

“We took pictures, sketched ideas, and found a CAD designer to bring our concept to life,” says Burwick. “Believe it or not, in under four months, we had a 3D-printed prototype for the inside of the pillow and sourced a seamstress in China capable of creating the complicated pillowcase. It wasn’t long before we had working samples.”

Understanding the process of invention

Aside from invention and product creation, innovation entails plowing through a mountain of mundane tasks. Burwick contacted a patent attorney, wrote a formal patent application, created a website, designed a logo, filed for trademarks, reviewed logistics companies, and established working relationships with importers who could ship Bob the Pillow from China to the warehouse. He coordinated all of these tiny tasks during a global pandemic and supply chain crisis.

“All of the jobs like design, legal, taxes, insurance, production, and shipping take an insane amount of time,” Burwick warns. “It’s easy to overlook details you find less exciting, but that is bound to bring trouble down the road.”

The final phase of invention involved spreading the word. Burwick chose to launch slowly and collect feedback as he went. “Strategic conversations with consumers early on gave us time to address customer input and make improvements as we grew,” he says. “Once you know there is a real need for the solution you are bringing to the market, all you have to do is educate yourself and push forward.”

Burwick’s motivation throughout the process of innovation and entrepreneurship sprang from a desire to get his pillow to people with chronic pain and sleepless nights. Today, he is thrilled every time he hears that a customer wakes up feeling better.

“Remember that just because a solution is available doesn’t mean the problem is solved,” Burwick advises. “Your idea may be just the solution for a problem that is only halfway solved. Our greatest joy is speaking to people who benefit from Bob the Pillow. My mission is to put our product into the hands of anyone dealing with long-lasting pain and give them the healing gift of sleep.”

Lifestyle

How Magic Moment Resort Became the Pioneer of a New Era: The First-Ever Dazzler Select by Wyndham

Published

9 hours ago

November 25, 2025

Michelle Langton

In Central Florida’s packed landscape of family hotels and theme park lodgings, a unique kind of property has emerged. Magic Moment Resort & Kids Club in Orlando is earning attention from traveling families for a simple reason. It delivers joy, warmth, and convenience at a smart value that keeps Disney dreams accessible rather than overwhelming.

By joining Wyndham, Magic Moment Resort unlocks the strength of a global powerhouse, gaining worldwide visibility, advanced technology, and access to Wyndham Rewards, the largest hotel loyalty program on the planet. This strategic move expands its reach, builds guest trust, and amplifies its impact, all while preserving the unique identity that sets it apart.

Just a short drive from the gates of Walt Disney World, the resort sits along the palm-framed stretch of West Irlo Bronson Memorial Highway. The location has long been known for its tourism bustle, yet Magic Moment has carved out a softer identity. It feels playful and colorful, but also intentional. It is designed by a family for other families, and that perspective shapes every experience on the property.

A Philosophy Rooted in Family Connection

Magic Moment Resort was built with a belief often forgotten in today’s tourism industry. Family vacations should feel uplifting instead of stressful, and affordability should not come at the expense of comfort or creativity.

Check-in feels more personal than transactional. Parents arrive with strollers, snacks, and tired children. The staff seems to understand this rhythm instinctively. The energy is warm, the pace is easy, and the tone is set long before anyone even enters the room.

Unlike competing hotels that charge a steep premium for proximity to the parks, Magic Moment focuses on smart value without compromise. Its pricing strategy is refreshingly straightforward. Families can stay five minutes from Disney without draining their travel budgets. For many guests, that difference helps shift resources from hotel costs to experiences. It means more character breakfasts, more souvenirs, and more freedom to enjoy the parks without financial tension following every decision.

Spaces Designed for Children and Considerate of Parents

Magic Moment is filled with color, but nothing feels overstimulating. Instead, the resort offers a sense of wonder scaled to a child’s imagination.

The themed family rooms are a highlight. Children step into rooms that feel lighthearted and whimsical, yet parents appreciate that they are also functional and comfortable. It is the atmosphere of a themed suite without the theme park price.

Its Kids Club and Teens Club reflect that same thoughtful balance. These spaces invite exploration and creativity for children and provide a nurturing level of supervision. Parents can enjoy an hour by the heated pool, relax in a shaded cabana, or simply take a quiet moment while knowing their children are safe and engaged.

The resort’s grounds encourage slow mornings and gentle afternoons.There’s a 30,000 sqf outdoor playground as well as peaceful corners for parents. Importantly, families are not asked to pay additional fees to enjoy them. Magic Moment’s amenities feel generous rather than transactional.

Unforgettable Days at the Parks

For families navigating a Disney vacation, convenience is often the true luxury. Magic Moment delivers this with a complimentary delicious hot breakfast that encourages everyone to sit and enjoy the start of the day rather than rush through it.

Transportation to the parks is included, which removes one of the most common stress points for visiting families. There is no parking lot maze and no long lines at the toll booths. Guests simply board the shuttle and begin their day with ease.

When the sun sets and everyone returns from a day of rides and parades, the resort becomes a place to unwind. Children head straight for the pool. Parents sip Starbucks coffee. The atmosphere is relaxed and bright, and the resort feels like an extension of the Disney experience rather than a pause from it.

A Value That Resonates with Families

What truly elevates Magic Moment is the balance it achieves between smart value and experience. The resort has cultivated a loyal following because guests feel they receive more than they pay for. More thoughtful design. More space for connection. More comfort without excess.

Affordability here does not signal minimalism. Instead, it allows families to breathe. It creates space for shared moments that are often overlooked in the rush of theme-park vacations. Children play freely. Parents unwind without guilt. Families spend more time together and less time navigating logistics.

A Resort Built with Heart

Magic Moment Resort & Kids Club stands out in a region overflowing with hospitality options. Its charm is not rooted in extravagance. It is grounded in sincerity. It reflects the belief that family travel should feel joyful, accessible, and full of color.

For families planning a Disney visit, it represents more than a place to sleep. It is a retreat where memories can form in the quiet moments as much as in the thrilling ones.

At Magic Moment, the greatest luxury is not an amenity. It is the feeling of being exactly where you are meant to be, together.