Lifestyle
From Disgruntled Consumer to Disruptive Inventor

They say “necessity is the mother of invention.” In Matthew Burwick’s case, the adage holds true.
Buwick’s creative process for developing Bob the Pillow was not enjoyable. Chronic pain coursing through his entire body and exhausting nights spent in poor sleep were the needs that prompted his transformation from consumer to inventor.
Spurring invention from a half-solved problem
When Burwick was six years old, a close neighbor was first to notice his limp. After extensive x-rays and several misdiagnoses, his family learned he had a condition called Legg Perthes disease.
Burwick spent six months in a full-body cast and emerged with a functional hip. Unfortunately, his legs were mismatched by about an inch in height. That minor discrepancy led to years of pounding on the joint.
“First, I felt knee pain,” recalls Burwick. “Heel and foot pain came next. Eventually, the pain spread to my shoulders, neck, and back. I was a 20-something trapped in a 90-year-old’s body.”
Burwick embarked on an orthopedic health journey, including heel lifts, chiropractor visits, low-intensity exercises, and various surgeons. At one point, his chiropractor mentioned the benefits of sleeping with a pillow between his legs.
After research, Burwick bought his first leg pillow. “I was thrilled to see my pain decrease,” he remembers, “but I wasn’t completely satisfied with that pillow. I tried another, then another, but each one fell short in some way from being the solution I needed.”
Turning the quest for a solution into a concrete product
Roughly 20 leg pillows later, Burwick remained convinced a solution was out there, but was unable to find it. A particularly rough week of sleep combined with the global lockdown was the perfect storm that transformed a frustrated consumer into a full-fledged entrepreneur.
“My latest pillow would not stay in place during the night,” Burwick remembers. “I woke up on my stomach at all hours. Every morning, I got out of bed in worse pain than the day before.”
Burwick phoned his friend and future business partner and within hours, the pair was in a garage with furniture foam from a local fabric store and a hot glue gun. The first iterations of Bob the Pillow were laughable, but the goal was clear: make a pillow that would stay in place and keep people on their sides.
“We took pictures, sketched ideas, and found a CAD designer to bring our concept to life,” says Burwick. “Believe it or not, in under four months, we had a 3D-printed prototype for the inside of the pillow and sourced a seamstress in China capable of creating the complicated pillowcase. It wasn’t long before we had working samples.”
Understanding the process of invention
Aside from invention and product creation, innovation entails plowing through a mountain of mundane tasks. Burwick contacted a patent attorney, wrote a formal patent application, created a website, designed a logo, filed for trademarks, reviewed logistics companies, and established working relationships with importers who could ship Bob the Pillow from China to the warehouse. He coordinated all of these tiny tasks during a global pandemic and supply chain crisis.
“All of the jobs like design, legal, taxes, insurance, production, and shipping take an insane amount of time,” Burwick warns. “It’s easy to overlook details you find less exciting, but that is bound to bring trouble down the road.”
The final phase of invention involved spreading the word. Burwick chose to launch slowly and collect feedback as he went. “Strategic conversations with consumers early on gave us time to address customer input and make improvements as we grew,” he says. “Once you know there is a real need for the solution you are bringing to the market, all you have to do is educate yourself and push forward.”
Burwick’s motivation throughout the process of innovation and entrepreneurship sprang from a desire to get his pillow to people with chronic pain and sleepless nights. Today, he is thrilled every time he hears that a customer wakes up feeling better.
“Remember that just because a solution is available doesn’t mean the problem is solved,” Burwick advises. “Your idea may be just the solution for a problem that is only halfway solved. Our greatest joy is speaking to people who benefit from Bob the Pillow. My mission is to put our product into the hands of anyone dealing with long-lasting pain and give them the healing gift of sleep.”
Lifestyle
The Missing Piece in Self-Help? Why This Book is Changing the Wellness Game

Self-help shelves are full of advice — some of it helpful, some of it recycled, and most of it focused on “mindset.” But Rebecca Kase, LCSW and founder of the Trauma Therapist Institute, is offering something different: a science-backed, body-first approach that explains why so many people feel struck, overwhelmed, or burned out — and what they can actually do about it.
A seasoned therapist and business leader, Kase has spent nearly two decades teaching others how to navigate life through the lens of the nervous system. Her newest book, “The Polyvagal Solution,” set to release in May 2025, aims to shake up the wellness space by shifting the focus away from willpower and onto biology. If success has felt out of reach — or if healing has always seemed like a vague concept — this book may be the missing link.
A new way to understand stress and healing
At the heart of Kase’s approach is polyvagal theory, a neuroscience-based framework that helps explain how our bodies respond to safety and threat. Developed by Dr. Stephen Porges, polyvagal theory has transformed the way many therapists understand trauma, but Kase is bringing this knowledge to a much wider audience.
“The body always tells the truth,” Kase says. “If you’re anxious, exhausted, or always in overdrive, your nervous system is asking for support, not more discipline.”
“The Polyvagal Solution” makes this complex theory digestible and actionable. Instead of promising quick fixes, Kase offers strategies for regulating the nervous system over time, including breathwork, movement, boundaries, and daily practices that better align with how the human body functions. It’s less about pushing through discomfort and more about learning to tune in to what the body needs.
From clinical expertise to business insight
What sets Kase apart isn’t just her deep understanding of trauma but how she blends that knowledge with real-world experience as a business owner and leader. As the founder of the Trauma Therapist Institute, she scaled her work into a thriving company, all while staying rooted in the values she teaches.
Kase has coached therapists, executives, and entrepreneurs who struggle with burnout, anxiety, or feeling disconnected from their work. Regardless of who she works with, though, her message remains consistent: the problem isn’t always mindset — it’s often regulation.
“Success that drains you isn’t success. It’s survival mode in disguise,” Kase explains. Her coaching programs go beyond traditional leadership training by teaching high achievers how to calm their nervous systems, enabling them to lead from a grounded place, not just grit.
Making the science personal
For all her clinical knowledge, Kase keeps things human. Her work doesn’t sound like a lecture but rather like a conversation with someone who gets it. That’s because she’s been through it herself: the long hours as a therapist, the emotional toll of supporting others, the realities of building a business while managing her own well-being.
That lived experience informs everything she does. Whether she’s speaking on stage, running a retreat, or sharing an anecdote on her podcast, Kase has a way of weaving humor and honesty into even the heaviest topics. Her ability to balance evidence-based practice with practical advice is part of what makes her voice so compelling.
Kase’s previous book, “Polyvagal-Informed EMDR,” earned respect from clinicians across the country. But “The Polyvagal Solution” reaches beyond the therapy community to anyone ready to understand how their body is shaping their behavior and how to create real, sustainable change.
Why this message matters
We’re in a moment where burnout is common and overwhelm feels normal. People are looking for answers, but many of the tools out there don’t address the deeper cause of those feelings.
That’s where Kase’s work lands differently. Instead of telling people to “think positive” or “try harder,” she teaches them how to regulate their own biology. And in doing so, she opens the door for deeper connection, better decision-making, and more energy for the things that matter.
As more workplaces begin to embrace trauma-informed leadership, more individuals are seeking solutions that go beyond talk therapy and motivational content. Kase meets that need with clarity, compassion, and a toolkit rooted in both science and humanity.
A grounded approach to lasting change
What makes “The Polyvagal Solution” stand out is its realism. It doesn’t ask readers to overhaul their lives but instead asks them to listen — to pay attention to how their bodies feel, how their stress patterns manifest, and how even small shifts in awareness can lead to significant results over time. Whether you’re a therapist, a team leader, or someone trying to feel more at ease in your own skin, this book offers a way forward that feels both grounded and achievable.
Rebecca Kase isn’t just adding another title to the self-help genre. She’s redefining it by reminding us that we don’t have to muscle our way through life. We just have to learn how to work with, not against, ourselves.
And maybe that’s the real game-changer we’ve been waiting for.
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