Lifestyle

Furniture We See on Social Media

Published

5 years ago

August 21, 2020

With the growing technology and spreading Internet, even furniture companies can’t resist to market themselves online on social media. It is the go-to tool for the companies to get inspiration, reviews and get in communications with the buyers online. Almost everybody is shifting online and with that comes the need to make a presence of your company online for a wider reach and to sell more. The wider opportunity also allows the companies to sell products at cheaper rates and now with a return, exchange features are also most making the showroom culture extinct.

So, it finally comes to the fact that building a beautiful furniture business takes more than just building furniture. This means that people must be able to see your products in the right place at the right time.

How can one make social media work from them?

Brand Awareness

The online business is like word of mouths and you have to rise to the top to sell. Social media campaigns could be the best way you can tell the story of your brand. The story must be convincing enough for the customers that they invest in your products. It is necessary to give them a story on who you are and why they should choose to believe your story. This could be the best way to generate website traffic which is equivalent to the store traffic. Establishing your brand identity online keeps your engagement with online persona. Also, if you invest in social media in a planned way, you’ll get the opportunity to have good digital marketing and save a lot of money.

Influencers

This opens the opportunity to engage with major influencers. You’ll get the chance to interact with trending designers, bloggers, reviewers and more people from the industry who can help in faster growth. They can create more awareness of your brand or service. This allows the brand to establish its credibility through the third party which could give their brand better returns. With constantly changing social algorithms of marketing sometimes it could get paid reach, in this case, the organic reach through influencers always work.

Be a part of the conversation

You get the opportunity to be a part of the trend and promote positively buying behaviour through the help of your brand. The social media strategy must always change depending on the trends and the data received. You must stay up to date with customer reviews and what the customers have been talking about your brand. It is common research that shows engaging with customers have resulted in creating a better image for the brand and create a loyal bond.

Why has a furniture marketing strategy mattered?

Furniture marketing has been changing a lot of demographics and the buying habits of the consumers are changing. Nobody having an online presence today can afford to have a bad marketing strategy. Today having an amazing product is not the only thing which requires to compete in the market. You need to be at the top of the trends and perceive the buying behaviour of the customer to be on the top of the business. You must attract and compel the shoppers to buy your products and invest in the brand.

Also, the strategy will allow you to get a better idea of your brand. You’ll figure out who are the people who prefer your brand, to which age group it particularly belong to and in this way, you can tap the ideal customers. This strategy can take your business in the long run.

The Benefit of social media for furniture retailers

Personalized Content

Social Media allows us to have a clear brand voice. Everything from kitchen cabinet to designer slabs could be personalised according to the needs of the people and what they are shopping for. The personalisation also allows the brand to evolve according to the trends which the customer prefers and stay in close touch with the growing market. Sometimes they can even create a social media trend themselves and all they need are few hacks a good marketing strategy.

Addressing negative comment and appreciating reviews is also beneficial, the brand must be interactive with its customer.

Make it useful

Social media is not just meant for staying online it should be productive for you as well as the customers. Proper offers and promotions should be given to the customers and should be marketed properly so that more people know about your brand. Customers are looking for more than just a product when they go online. They are looking for a convincing story, with a convincing performance and past reviews at a discounted price. All of them if used in the right way could make your product sell more than anybody else.

Visuals

Social media allows the brand to use visual more than any platform could. Visuals make it easier for potential customers in identifying what they need. This is the same reason why we find google searches often confusing and we don’t understand which brand to go for. Because content does not yet carry a price value or beauty value because everyone sells in the normal way. Poetry may not help in selling. But when looking for pictures a sofa placed in a nice setup with nice background will sell more than a better sofa placed in a bad background.

So, it is important to understand that visually sells more than the words and while the world is a combination of words and images, we have to invest in both of them in a balanced way.

You have heard more often about IKEA which is a brand that has made its wider presence online. The brand looked forward to online marketing at the right time and now is the highest-selling brand online. It has expanded its business to a much wider perspective in the last given years. By using this method, the growth can be wide enough for the brand as well having a presence online is always beneficial for the customer as they get wider options to compare and choose from right from their home.

Lifestyle

Donnette Russell-Love on How Policy Changes Are Reshaping the Immigrant Experience in America

Published

1 day ago

January 16, 2026

Michelle Langton

What happens when the rules for chasing the American dream keep changing? For millions of immigrants, the answer is anxiety, confusion, and a constant fight to stay one step ahead of shifting policies that can decide their future overnight.

This is the reality that Donnette Russell-Love, attorney and CEO of Immigration Care Service, faces every day. With a career built on both courtroom experience and compassionate advocacy, she has become a steady guide for individuals and families navigating one of the most unpredictable legal systems in the world.

A Changing Landscape

Over the years, U.S. immigration policy has shifted from being opportunity-driven to increasingly restrictive. Donnette Russell-Love has seen how these changes have reshaped not only the process but also how immigrants are perceived. She believes that leadership plays a major role in setting the tone; each administration influences whether the focus lies on inclusion, enforcement, or deterrence.

Under the current administration, the path to the American dream has become much narrower. There has been a stronger push to limit humanitarian provisions for people fleeing unstable conditions, less tolerance for long-term immigrants with even minor offenses from years ago, and growing efforts to challenge birthright citizenship.

These policies reflect a clear shift in how the United States approaches immigration. For many of her clients, the rules that once offered hope now feel like walls. Yet, her mission remains the same: to help them find a way through, one informed decision at a time.

Guiding Clients Through Constant Change

In an environment where laws and regulations can change faster than people can adapt, Donnette’s approach is built on preparation. She doesn’t just focus on forms and paperwork; she focuses on context. Her process starts with understanding each client’s story, background, and long-term goals. From there, she helps them see not just what’s required legally, but what’s likely to be asked, reviewed, or challenged along the way.

For her, education is the most powerful defense. She believes that informed clients are stronger, calmer, and more confident when facing interviews or hearings. She spends time explaining how new rules apply to their situations and how small details, like old records, travel history, or documentation, can make all the difference.

Her deep understanding of immigration stems not only from her legal training but also from her background in compliance and risk management. These skills have shaped her proactive style, allowing her to anticipate potential issues before they arise. Instead of reacting to policy shifts, she prepares her clients to adapt to them.

Leadership That Balances Law and Humanity

Running a law firm in such a turbulent field requires discipline, empathy, and vision, qualities that Donnette has cultivated over years of leadership. As the head of Immigration Care Service, she manages the balance between legal precision and genuine human care. Her team works closely with clients from diverse backgrounds, ensuring they receive not only sound legal guidance but also emotional support during uncertain times.

She also emphasizes the importance of staying grounded. Her philosophy is that immigration law is not just about policies or procedures, it’s about people. Every case represents a life story, a dream, or a second chance. And while the system may grow more rigid, her role is to help clients see that persistence and preparation can still lead to opportunity.

Moving Forward with Purpose

For Donnette Russell-Love, the work doesn’t end with one case or one victory. It’s about helping her clients understand the bigger picture, that success in immigration is not only about following rules, but about knowing how to navigate them with clarity and confidence.

She recognizes that the path to legal residency or citizenship is harder now than ever before. But her message is one of resilience: knowledge and preparation still open doors.

In a time when immigration policies seem to shift with every election cycle, Donnette’s approach stands out for its steadiness and humanity. She reminds her clients and the broader community that while laws may change, the pursuit of hope, belonging, and a better life remains constant. And with the right guidance, that pursuit is still worth every effort.