Connect with us

Lifestyle

Furniture We See on Social Media

mm

Published

on

With the growing technology and spreading Internet, even furniture companies can’t resist to market themselves online on social media. It is the go-to tool for the companies to get inspiration, reviews and get in communications with the buyers online. Almost everybody is shifting online and with that comes the need to make a presence of your company online for a wider reach and to sell more. The wider opportunity also allows the companies to sell products at cheaper rates and now with a return, exchange features are also most making the showroom culture extinct. 

So, it finally comes to the fact that building a beautiful furniture business takes more than just building furniture. This means that people must be able to see your products in the right place at the right time. 

How can one make social media work from them?

Brand Awareness

The online business is like word of mouths and you have to rise to the top to sell. Social media campaigns could be the best way you can tell the story of your brand. The story must be convincing enough for the customers that they invest in your products. It is necessary to give them a story on who you are and why they should choose to believe your story. This could be the best way to generate website traffic which is equivalent to the store traffic. Establishing your brand identity online keeps your engagement with online persona. Also, if you invest in social media in a planned way, you’ll get the opportunity to have good digital marketing and save a lot of money. 

Influencers

This opens the opportunity to engage with major influencers. You’ll get the chance to interact with trending designers, bloggers, reviewers and more people from the industry who can help in faster growth. They can create more awareness of your brand or service. This allows the brand to establish its credibility through the third party which could give their brand better returns. With constantly changing social algorithms of marketing sometimes it could get paid reach, in this case, the organic reach through influencers always work. 

Be a part of the conversation

You get the opportunity to be a part of the trend and promote positively buying behaviour through the help of your brand. The social media strategy must always change depending on the trends and the data received. You must stay up to date with customer reviews and what the customers have been talking about your brand. It is common research that shows engaging with customers have resulted in creating a better image for the brand and create a loyal bond. 

Why has a furniture marketing strategy mattered?

Furniture marketing has been changing a lot of demographics and the buying habits of the consumers are changing. Nobody having an online presence today can afford to have a bad marketing strategy. Today having an amazing product is not the only thing which requires to compete in the market. You need to be at the top of the trends and perceive the buying behaviour of the customer to be on the top of the business. You must attract and compel the shoppers to buy your products and invest in the brand. 

Also, the strategy will allow you to get a better idea of your brand. You’ll figure out who are the people who prefer your brand, to which age group it particularly belong to and in this way, you can tap the ideal customers. This strategy can take your business in the long run. 

The Benefit of social media for furniture retailers

Personalized Content

Social Media allows us to have a clear brand voice. Everything from kitchen cabinet to designer slabs could be personalised according to the needs of the people and what they are shopping for. The personalisation also allows the brand to evolve according to the trends which the customer prefers and stay in close touch with the growing market. Sometimes they can even create a social media trend themselves and all they need are few hacks a good marketing strategy. 

Addressing negative comment and appreciating reviews is also beneficial, the brand must be interactive with its customer.

Make it useful

Social media is not just meant for staying online it should be productive for you as well as the customers. Proper offers and promotions should be given to the customers and should be marketed properly so that more people know about your brand. Customers are looking for more than just a product when they go online. They are looking for a convincing story, with a convincing performance and past reviews at a discounted price. All of them if used in the right way could make your product sell more than anybody else. 

Visuals

Social media allows the brand to use visual more than any platform could. Visuals make it easier for potential customers in identifying what they need. This is the same reason why we find google searches often confusing and we don’t understand which brand to go for. Because content does not yet carry a price value or beauty value because everyone sells in the normal way. Poetry may not help in selling. But when looking for pictures a sofa placed in a nice setup with nice background will sell more than a better sofa placed in a bad background.

So, it is important to understand that visually sells more than the words and while the world is a combination of words and images, we have to invest in both of them in a balanced way. 

You have heard more often about IKEA which is a brand that has made its wider presence online. The brand looked forward to online marketing at the right time and now is the highest-selling brand online. It has expanded its business to a much wider perspective in the last given years. By using this method, the growth can be wide enough for the brand as well having a presence online is always beneficial for the customer as they get wider options to compare and choose from right from their home. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

Derik Fay: The Quiet Power Broker Who Scales Empires and Empowers Generations

mm

Published

on

At 46 years old and standing at an impressive 6’1″, Derik Fay is more than an entrepreneur—he is the architect behind a network of thriving businesses and a digital mentor for thousands. His journey from a single neighborhood gym in Florida to holding stakes in over 40 companies spans decades of strategic vision, discipline, and authenticity.

From Modest Beginnings to a Marketplace Maven

Born on November 19, 1978, in Westerly, Rhode Island, Fay’s early environment offered little in the way of nepotism or crutches—but plenty of lessons. He dropped out of college after just one semester and embraced the grind. At just 22, with lean resources and fierce determination, he launched his first gym. That venture would eventually grow into Florida’s most successful independently owned fitness chain before being acquired by a publicly traded company.

This early win became the foundation for 3F Management, the private equity firm Fay launched post-exit. Today, 3F powers brands across sectors—from fintech and residential infrastructure to combat sports, entertainment, and beauty—each elevated through Fay’s hands-on approach to ownership and operational excellence.

Visibility as Strategic Leverage

Fay’s ascent into public consciousness was not staged. He built his online presence—now over 1.4 million followers strong—through honest, unfiltered takes on business, failure, leadership, and growth. His content resonates because it isn’t rehearsed; it’s earned. Followers tune in not for spectacle but for insight, often quoting “He doesn’t just invest—he builds your belief,” reflecting Fay’s authentic support.

Building Brands, Restoring Hope

Among his notable ventures is Bare Knuckle Fighting Championship (BKFC)—a testament to his willingness to enter unorthodox sectors with strategic clarity. In other less obvious arenas, Fay reinvigorated a faltering beauty company by pairing it with Hollywood cachet and narrative-driven marketing. In another case, an AI startup saw its valuation ascend tenfold in under a year after Fay contributed not only capital but also storytelling structure and vision.

Estimated Net Worth & Long-Term Vision

Although Fay maintains a discrete public profile, credible industry estimates place his net worth somewhere between $100 million and $250 million. This valuation comes from his diverse equity stakes, successful exits, real estate investments, and his firm’s consistent growth and reinvestment cycle.

Personal Life Anchored in Legacy

Off-screen, Fay is a devoted partner to Shandra Phillips (since 2021) and a hands-on father to two daughters: Sophia Elena Fay and Isabella Roslyn Fay. He’s more than a mogul—he’s a mentor. An embodiment of “If I can do it, anyone can,” his presence in DMs or quick coaching call is not rare, but intentional.

Rerouting the Model of Modern Wealth

Unlike today’s entrepreneurs who prioritize visibility and virality, Fay applies visibility as a lever—not an objective. He quietly scales, confident that his systems and culture will outlive the trends. He mentors, not performatively, but tangibly. For him, success isn’t a moment—it’s a long-term ecosystem amplified through structure, not spotlight.

Continue Reading

Trending