Lifestyle
Furniture We See on Social Media

With the growing technology and spreading Internet, even furniture companies can’t resist to market themselves online on social media. It is the go-to tool for the companies to get inspiration, reviews and get in communications with the buyers online. Almost everybody is shifting online and with that comes the need to make a presence of your company online for a wider reach and to sell more. The wider opportunity also allows the companies to sell products at cheaper rates and now with a return, exchange features are also most making the showroom culture extinct.
So, it finally comes to the fact that building a beautiful furniture business takes more than just building furniture. This means that people must be able to see your products in the right place at the right time.
How can one make social media work from them?
Brand Awareness
The online business is like word of mouths and you have to rise to the top to sell. Social media campaigns could be the best way you can tell the story of your brand. The story must be convincing enough for the customers that they invest in your products. It is necessary to give them a story on who you are and why they should choose to believe your story. This could be the best way to generate website traffic which is equivalent to the store traffic. Establishing your brand identity online keeps your engagement with online persona. Also, if you invest in social media in a planned way, you’ll get the opportunity to have good digital marketing and save a lot of money.
Influencers
This opens the opportunity to engage with major influencers. You’ll get the chance to interact with trending designers, bloggers, reviewers and more people from the industry who can help in faster growth. They can create more awareness of your brand or service. This allows the brand to establish its credibility through the third party which could give their brand better returns. With constantly changing social algorithms of marketing sometimes it could get paid reach, in this case, the organic reach through influencers always work.
Be a part of the conversation
You get the opportunity to be a part of the trend and promote positively buying behaviour through the help of your brand. The social media strategy must always change depending on the trends and the data received. You must stay up to date with customer reviews and what the customers have been talking about your brand. It is common research that shows engaging with customers have resulted in creating a better image for the brand and create a loyal bond.
Why has a furniture marketing strategy mattered?
Furniture marketing has been changing a lot of demographics and the buying habits of the consumers are changing. Nobody having an online presence today can afford to have a bad marketing strategy. Today having an amazing product is not the only thing which requires to compete in the market. You need to be at the top of the trends and perceive the buying behaviour of the customer to be on the top of the business. You must attract and compel the shoppers to buy your products and invest in the brand.
Also, the strategy will allow you to get a better idea of your brand. You’ll figure out who are the people who prefer your brand, to which age group it particularly belong to and in this way, you can tap the ideal customers. This strategy can take your business in the long run.
The Benefit of social media for furniture retailers
Personalized Content
Social Media allows us to have a clear brand voice. Everything from kitchen cabinet to designer slabs could be personalised according to the needs of the people and what they are shopping for. The personalisation also allows the brand to evolve according to the trends which the customer prefers and stay in close touch with the growing market. Sometimes they can even create a social media trend themselves and all they need are few hacks a good marketing strategy.
Addressing negative comment and appreciating reviews is also beneficial, the brand must be interactive with its customer.
Make it useful
Social media is not just meant for staying online it should be productive for you as well as the customers. Proper offers and promotions should be given to the customers and should be marketed properly so that more people know about your brand. Customers are looking for more than just a product when they go online. They are looking for a convincing story, with a convincing performance and past reviews at a discounted price. All of them if used in the right way could make your product sell more than anybody else.
Visuals
Social media allows the brand to use visual more than any platform could. Visuals make it easier for potential customers in identifying what they need. This is the same reason why we find google searches often confusing and we don’t understand which brand to go for. Because content does not yet carry a price value or beauty value because everyone sells in the normal way. Poetry may not help in selling. But when looking for pictures a sofa placed in a nice setup with nice background will sell more than a better sofa placed in a bad background.
So, it is important to understand that visually sells more than the words and while the world is a combination of words and images, we have to invest in both of them in a balanced way.
You have heard more often about IKEA which is a brand that has made its wider presence online. The brand looked forward to online marketing at the right time and now is the highest-selling brand online. It has expanded its business to a much wider perspective in the last given years. By using this method, the growth can be wide enough for the brand as well having a presence online is always beneficial for the customer as they get wider options to compare and choose from right from their home.
Lifestyle
Behind the Scenes: A Conversation with Derik Fay – Sharing Stages with Legends and becoming one

In the bustling world of motivational speaking, where voices rise and inspire, one individual stands out: Derik Fay. Not just for his powerful messages, but for the remarkable journey that has placed him alongside some of the world’s most influential figures.
I recently had the opportunity to sit down with Derik Fay to delve into his experiences sharing stages with icons like Tony Robbins, Tim Grover, and a constellation of A list celebrity names.
“It’s been a surreal experience,” Fay began, a hint of awe still present in his voice. “To stand next to icons who have inspired millions, to witness their command of an audience, it’s a masterclass in itself.
Fay’s journey, as he describes it, is a blend of hard work, delusional confidence, genuine passion, and a relentless pursuit of connection.
“It’s not just about the name on the marquee,” he emphasized. “It’s about the shared energy, and the exchange of ideas. Whether it’s Kevin Hart’s comedic genius or Alex Rodriguez’s athletic drive, there’s something to learn from everyone I share the stage with.”
What struck me most during our conversation was Fay’s emphasis on authenticity. “I try to bring the same realness to the stage that I do in my online content,” he explained, referencing his popular Instagram reels and YouTube shorts.
“People connect with genuine emotion, with relatable stories. It’s about building a bridge, not just delivering a lecture.”
Fays direct, conversational style, which I’ve observed in his online content, and in our interview clearly translates to his live performances. “I’ve learned that vulnerability is a strength,” he shared. “Whether I’m talking about the challenges of fatherhood or the importance of emotional intelligence, I want people to walk away feeling seen and understood.”
Beyond the star-studded appearances, Fay sees his speaking engagements as a platform for positive change. “It’s about sharing insights that can make a real difference,” he told me.
“Whether it’s inspiring entrepreneurs to chase their dreams or helping individuals navigate difficult relationships, I want to leave a lasting impact.”
The lessons learned from sharing stages with these giants has undoubtedly shaped Fay’s approach. “I’ve absorbed so much from watching these masters at work,” he reflected. “It’s not just about the techniques, it’s about the passion, the commitment, the unwavering belief in the power of communication.”
As Derik Fay continues to grace stages around the globe, one thing is clear: his journey is a testament to the power of authentic connection and the enduring influence of shared experiences. And with each event, the legacy of these moments continues to grow, leaving an indelible mark on both the speaker and the audience.
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