Lifestyle

Furniture We See on Social Media

Published

4 years ago

August 21, 2020

With the growing technology and spreading Internet, even furniture companies can’t resist to market themselves online on social media. It is the go-to tool for the companies to get inspiration, reviews and get in communications with the buyers online. Almost everybody is shifting online and with that comes the need to make a presence of your company online for a wider reach and to sell more. The wider opportunity also allows the companies to sell products at cheaper rates and now with a return, exchange features are also most making the showroom culture extinct.

So, it finally comes to the fact that building a beautiful furniture business takes more than just building furniture. This means that people must be able to see your products in the right place at the right time.

How can one make social media work from them?

Brand Awareness

The online business is like word of mouths and you have to rise to the top to sell. Social media campaigns could be the best way you can tell the story of your brand. The story must be convincing enough for the customers that they invest in your products. It is necessary to give them a story on who you are and why they should choose to believe your story. This could be the best way to generate website traffic which is equivalent to the store traffic. Establishing your brand identity online keeps your engagement with online persona. Also, if you invest in social media in a planned way, you’ll get the opportunity to have good digital marketing and save a lot of money.

Influencers

This opens the opportunity to engage with major influencers. You’ll get the chance to interact with trending designers, bloggers, reviewers and more people from the industry who can help in faster growth. They can create more awareness of your brand or service. This allows the brand to establish its credibility through the third party which could give their brand better returns. With constantly changing social algorithms of marketing sometimes it could get paid reach, in this case, the organic reach through influencers always work.

Be a part of the conversation

You get the opportunity to be a part of the trend and promote positively buying behaviour through the help of your brand. The social media strategy must always change depending on the trends and the data received. You must stay up to date with customer reviews and what the customers have been talking about your brand. It is common research that shows engaging with customers have resulted in creating a better image for the brand and create a loyal bond.

Why has a furniture marketing strategy mattered?

Furniture marketing has been changing a lot of demographics and the buying habits of the consumers are changing. Nobody having an online presence today can afford to have a bad marketing strategy. Today having an amazing product is not the only thing which requires to compete in the market. You need to be at the top of the trends and perceive the buying behaviour of the customer to be on the top of the business. You must attract and compel the shoppers to buy your products and invest in the brand.

Also, the strategy will allow you to get a better idea of your brand. You’ll figure out who are the people who prefer your brand, to which age group it particularly belong to and in this way, you can tap the ideal customers. This strategy can take your business in the long run.

The Benefit of social media for furniture retailers

Personalized Content

Social Media allows us to have a clear brand voice. Everything from kitchen cabinet to designer slabs could be personalised according to the needs of the people and what they are shopping for. The personalisation also allows the brand to evolve according to the trends which the customer prefers and stay in close touch with the growing market. Sometimes they can even create a social media trend themselves and all they need are few hacks a good marketing strategy.

Addressing negative comment and appreciating reviews is also beneficial, the brand must be interactive with its customer.

Make it useful

Social media is not just meant for staying online it should be productive for you as well as the customers. Proper offers and promotions should be given to the customers and should be marketed properly so that more people know about your brand. Customers are looking for more than just a product when they go online. They are looking for a convincing story, with a convincing performance and past reviews at a discounted price. All of them if used in the right way could make your product sell more than anybody else.

Visuals

Social media allows the brand to use visual more than any platform could. Visuals make it easier for potential customers in identifying what they need. This is the same reason why we find google searches often confusing and we don’t understand which brand to go for. Because content does not yet carry a price value or beauty value because everyone sells in the normal way. Poetry may not help in selling. But when looking for pictures a sofa placed in a nice setup with nice background will sell more than a better sofa placed in a bad background.

So, it is important to understand that visually sells more than the words and while the world is a combination of words and images, we have to invest in both of them in a balanced way.

You have heard more often about IKEA which is a brand that has made its wider presence online. The brand looked forward to online marketing at the right time and now is the highest-selling brand online. It has expanded its business to a much wider perspective in the last given years. By using this method, the growth can be wide enough for the brand as well having a presence online is always beneficial for the customer as they get wider options to compare and choose from right from their home.

Lifestyle

The Role of Medicine in Achieving and Sustaining a Healthy Body Mass

Published

15 hours ago

April 18, 2024

Rosario Farell

The CDC’s latest numbers classify approximately 42 percent of Americans as obese, and over two-thirds of American adults qualify as either obese or overweight. Living with excess weight heightens people’s risk for debilitating and chronic but otherwise preventable conditions like stroke, type 2 diabetes, heart disease, and certain cancers.

With new weight-loss drugs like Ozempic and Wegovy on the rise, many are wondering if these medications live up to their hype and can even help end the obesity epidemic. Sergio Padron, founder and CEO of online healthcare and weight-loss support company MD Exam, believes they can — up to a point.

“It’s important to approach these medications with a thorough understanding of what they can and can’t do,” Padron says. “Magic pills for weight loss don’t exist.”

The importance of achieving a healthy body mass

According to Padron, achieving and sustaining a healthy body mass is key to good health. To obtain your body mass index (BMI), online calculators like this one from the National Heart, Lung, and Blood Institute ask for your height and weight, run them through the standard formula, and generate your score. The last step is to find this number in the standardized ranges considered underweight, normal weight, overweight, or obese.

“Many healthcare professionals use the body mass index (BMI) for a quick approximation of most people’s health,” he explains. “All you need is the patient’s weight and height, and you can calculate this number.”

There are exceptions, however. “In particular, bodybuilders and other athletes can generate results that make it seem like they aren’t healthy, when in fact they’re in excellent condition,” Padron explains. “That’s because BMI doesn’t consider muscle mass, and muscle is more dense than fat. In addition, BMI doesn’t account for visceral fat being more dangerous than fat deposits elsewhere in the body.”

That’s why Padron cautions people not to make snap judgments based on BMI alone and to seek a more comprehensive view from healthcare professionals. “Factors like body composition, blood markers, and lifestyle need to be considered,” he explains, “which is one of the many reasons why we only offer individualized care at MD Exam.”

If your BMI falls in the overweight or obese categories, then it’s time to make a change. “Unfortunately, excess body weight means you could be developing major health problems that you otherwise wouldn’t,” Padron says. “Being overweight has also been associated with depression. In my experience, it can have a negative impact on self-esteem and even lead to the development of eating disorders.”

Luckily, groundbreaking new drugs have become available to help people recover their quality of life.

How Ozempic and Wegovy can help

According to Padron, pharmaceutical solutions like Ozempic and Wegovy can help most people achieve and sustain a healthy body mass. These medications reduce appetite and increase feelings of fullness, thereby enabling people to regulate their consumption better.

“One of the most important things our patients report is that they’re no longer tormented by cravings,” Padron says. “They find it easier to avoid overeating in the first place.”

In addition, Ozempic and Wegovy have been shown to decrease visceral fat — the dangerous kind of fat deposits. “The idea is to optimize health and well-being, not just lose weight,” Padron says. “We want to make sure you lose the right pounds. When you lose visceral fat and keep muscle, you are heading in the right direction and your body composition improves.”

In some rare cases, however, Ozempic and Wegovy aren’t effective. “Luckily, other interventions can be effective in those cases, such as Tirzepatide or classic weight-loss drugs,” Padron says.

Yet Padron emphasizes that weight-loss drugs alone are insufficient to achieve and sustain a healthy body mass.

Personalized, comprehensive support

“Just taking a pill won’t make pounds disappear,” Padron says. “To lose weight, it’s necessary to get real about your lifestyle and actually change your habits. If you haven’t been exercising, for instance, then it’s time to start getting up a little earlier and going for a morning walk. If you haven’t been eating well, then it’s time to stop buying soda and junk food.”

Easier said than done? “We know it’s hard,” Padron says. “That’s why our program takes support seriously. Our medical staff works with patients one-on-one to develop treatment plans that will work for them. We also provide coaching and connect patients to each other for mutual support and accountability. MD Exam is a community. People make friends for life on our platform.”

Lose weight, feel great

Obtaining a healthy body mass often leads to increased energy levels, improved mobility, and reduced joint pain. It can also help control chronic conditions like high blood pressure and sleep apnea, as well as forestall the development of preventable diseases. If that isn’t already enough, it can also boost patients’ self-confidence and mental health.

“Our patients experience an incredible feeling of accomplishment and empowerment,” Padron says. “Losing weight can be truly transformative. I can’t tell you how many people have told me their whole outlook on life has become more positive.”

For Padron, helping people lose weight is its own reward. “I love watching people shed their depression and come back to life,” he says. “This is the most rewarding work I can imagine.”