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Furniture We See on Social Media




With the growing technology and spreading Internet, even furniture companies can’t resist to market themselves online on social media. It is the go-to tool for the companies to get inspiration, reviews and get in communications with the buyers online. Almost everybody is shifting online and with that comes the need to make a presence of your company online for a wider reach and to sell more. The wider opportunity also allows the companies to sell products at cheaper rates and now with a return, exchange features are also most making the showroom culture extinct. 

So, it finally comes to the fact that building a beautiful furniture business takes more than just building furniture. This means that people must be able to see your products in the right place at the right time. 

How can one make social media work from them?

Brand Awareness

The online business is like word of mouths and you have to rise to the top to sell. Social media campaigns could be the best way you can tell the story of your brand. The story must be convincing enough for the customers that they invest in your products. It is necessary to give them a story on who you are and why they should choose to believe your story. This could be the best way to generate website traffic which is equivalent to the store traffic. Establishing your brand identity online keeps your engagement with online persona. Also, if you invest in social media in a planned way, you’ll get the opportunity to have good digital marketing and save a lot of money. 


This opens the opportunity to engage with major influencers. You’ll get the chance to interact with trending designers, bloggers, reviewers and more people from the industry who can help in faster growth. They can create more awareness of your brand or service. This allows the brand to establish its credibility through the third party which could give their brand better returns. With constantly changing social algorithms of marketing sometimes it could get paid reach, in this case, the organic reach through influencers always work. 

Be a part of the conversation

You get the opportunity to be a part of the trend and promote positively buying behaviour through the help of your brand. The social media strategy must always change depending on the trends and the data received. You must stay up to date with customer reviews and what the customers have been talking about your brand. It is common research that shows engaging with customers have resulted in creating a better image for the brand and create a loyal bond. 

Why has a furniture marketing strategy mattered?

Furniture marketing has been changing a lot of demographics and the buying habits of the consumers are changing. Nobody having an online presence today can afford to have a bad marketing strategy. Today having an amazing product is not the only thing which requires to compete in the market. You need to be at the top of the trends and perceive the buying behaviour of the customer to be on the top of the business. You must attract and compel the shoppers to buy your products and invest in the brand. 

Also, the strategy will allow you to get a better idea of your brand. You’ll figure out who are the people who prefer your brand, to which age group it particularly belong to and in this way, you can tap the ideal customers. This strategy can take your business in the long run. 

The Benefit of social media for furniture retailers

Personalized Content

Social Media allows us to have a clear brand voice. Everything from kitchen cabinet to designer slabs could be personalised according to the needs of the people and what they are shopping for. The personalisation also allows the brand to evolve according to the trends which the customer prefers and stay in close touch with the growing market. Sometimes they can even create a social media trend themselves and all they need are few hacks a good marketing strategy. 

Addressing negative comment and appreciating reviews is also beneficial, the brand must be interactive with its customer.

Make it useful

Social media is not just meant for staying online it should be productive for you as well as the customers. Proper offers and promotions should be given to the customers and should be marketed properly so that more people know about your brand. Customers are looking for more than just a product when they go online. They are looking for a convincing story, with a convincing performance and past reviews at a discounted price. All of them if used in the right way could make your product sell more than anybody else. 


Social media allows the brand to use visual more than any platform could. Visuals make it easier for potential customers in identifying what they need. This is the same reason why we find google searches often confusing and we don’t understand which brand to go for. Because content does not yet carry a price value or beauty value because everyone sells in the normal way. Poetry may not help in selling. But when looking for pictures a sofa placed in a nice setup with nice background will sell more than a better sofa placed in a bad background.

So, it is important to understand that visually sells more than the words and while the world is a combination of words and images, we have to invest in both of them in a balanced way. 

You have heard more often about IKEA which is a brand that has made its wider presence online. The brand looked forward to online marketing at the right time and now is the highest-selling brand online. It has expanded its business to a much wider perspective in the last given years. By using this method, the growth can be wide enough for the brand as well having a presence online is always beneficial for the customer as they get wider options to compare and choose from right from their home. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Healthy Home Upgrades That Won’t Break the Bank




Health and happiness go hand in hand, when you invest in your wellbeing, you open the door to endless benefits, from reduced stress to better resiliency, and even increased productivity. While committing to regular exercise and ensuring you get checkups is important, there are also ways you can improve your health by making changes at home. Today, we’re going to look at some of the home upgrades you can consider if you want to enhance your lifestyle, improve your health, and even potentially improve your home’s value. 

Invest in New Kitchen Technology

Your kitchen is a crucial tool in your quest for better health. It’s where you’ll prepare healthier, nutritious meals to match your diet requirements, and even pursue positive hobbies. Some kitchen upgrades, like motion sensor faucets can significantly improve the value of your home too. Others are great for simply improving your health in a variety of ways. An intelligent oven hood can help to remove unwanted contaminants from your kitchen while you cook. Smart kitchen gadgets, such as air fryers, can cook your favorite foods without infusing them with additional fat, helping you to lose weight, and save time on cooking.

Consider a Home Lift

Sometimes, the best way to invest in better health is to think about the future. If you want to stay in your home for as long as possible, purchasing a home lift is a great way to ensure you can still navigate the various floors of your house easily, even when your mobility begins to dwindle. 

Home lifts can also be extremely useful when you’re still young, making it easy to move things around your home (like heavy boxes), without risk. These days, the cost of a home lift in the UK can be much lower than you’d think, and there are many styles and designs to choose from. Plus, installing one of these lifts will help to give you an edge in the real estate market when you decide to sell your home. 

Improve Your Air Quality

Few things are more important to your quality of life than good air quality. Unfortunately, most of us don’t realize just how many contaminants and dangerous fumes we’re exposed to every day. Simple changes, like choosing non-toxic and sustainable cleaning products can make a huge difference, but you’re more likely to see major results with a significant upgrade. Installing an air filtration system in your home, or a dehumidifier will help to banish various allergens and unwanted substances from the air, so you and your family can breathe a little easier. You can even consider installing your own HEPA filtered heating and cooling system. 

Healthy Lives Start at Home

While there are plenty of ways to invest in your health and wellbeing from exercising more frequently, to meditating, seeking out counselling, or even changing your diet, it pays to start close to home. If you’re thinking of upgrading your property anyway, or you want to live a more luxurious lifestyle, consider the strategies above to boost your home’s value and your health.

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