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Furniture We See on Social Media

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With the growing technology and spreading Internet, even furniture companies can’t resist to market themselves online on social media. It is the go-to tool for the companies to get inspiration, reviews and get in communications with the buyers online. Almost everybody is shifting online and with that comes the need to make a presence of your company online for a wider reach and to sell more. The wider opportunity also allows the companies to sell products at cheaper rates and now with a return, exchange features are also most making the showroom culture extinct. 

So, it finally comes to the fact that building a beautiful furniture business takes more than just building furniture. This means that people must be able to see your products in the right place at the right time. 

How can one make social media work from them?

Brand Awareness

The online business is like word of mouths and you have to rise to the top to sell. Social media campaigns could be the best way you can tell the story of your brand. The story must be convincing enough for the customers that they invest in your products. It is necessary to give them a story on who you are and why they should choose to believe your story. This could be the best way to generate website traffic which is equivalent to the store traffic. Establishing your brand identity online keeps your engagement with online persona. Also, if you invest in social media in a planned way, you’ll get the opportunity to have good digital marketing and save a lot of money. 

Influencers

This opens the opportunity to engage with major influencers. You’ll get the chance to interact with trending designers, bloggers, reviewers and more people from the industry who can help in faster growth. They can create more awareness of your brand or service. This allows the brand to establish its credibility through the third party which could give their brand better returns. With constantly changing social algorithms of marketing sometimes it could get paid reach, in this case, the organic reach through influencers always work. 

Be a part of the conversation

You get the opportunity to be a part of the trend and promote positively buying behaviour through the help of your brand. The social media strategy must always change depending on the trends and the data received. You must stay up to date with customer reviews and what the customers have been talking about your brand. It is common research that shows engaging with customers have resulted in creating a better image for the brand and create a loyal bond. 

Why has a furniture marketing strategy mattered?

Furniture marketing has been changing a lot of demographics and the buying habits of the consumers are changing. Nobody having an online presence today can afford to have a bad marketing strategy. Today having an amazing product is not the only thing which requires to compete in the market. You need to be at the top of the trends and perceive the buying behaviour of the customer to be on the top of the business. You must attract and compel the shoppers to buy your products and invest in the brand. 

Also, the strategy will allow you to get a better idea of your brand. You’ll figure out who are the people who prefer your brand, to which age group it particularly belong to and in this way, you can tap the ideal customers. This strategy can take your business in the long run. 

The Benefit of social media for furniture retailers

Personalized Content

Social Media allows us to have a clear brand voice. Everything from kitchen cabinet to designer slabs could be personalised according to the needs of the people and what they are shopping for. The personalisation also allows the brand to evolve according to the trends which the customer prefers and stay in close touch with the growing market. Sometimes they can even create a social media trend themselves and all they need are few hacks a good marketing strategy. 

Addressing negative comment and appreciating reviews is also beneficial, the brand must be interactive with its customer.

Make it useful

Social media is not just meant for staying online it should be productive for you as well as the customers. Proper offers and promotions should be given to the customers and should be marketed properly so that more people know about your brand. Customers are looking for more than just a product when they go online. They are looking for a convincing story, with a convincing performance and past reviews at a discounted price. All of them if used in the right way could make your product sell more than anybody else. 

Visuals

Social media allows the brand to use visual more than any platform could. Visuals make it easier for potential customers in identifying what they need. This is the same reason why we find google searches often confusing and we don’t understand which brand to go for. Because content does not yet carry a price value or beauty value because everyone sells in the normal way. Poetry may not help in selling. But when looking for pictures a sofa placed in a nice setup with nice background will sell more than a better sofa placed in a bad background.

So, it is important to understand that visually sells more than the words and while the world is a combination of words and images, we have to invest in both of them in a balanced way. 

You have heard more often about IKEA which is a brand that has made its wider presence online. The brand looked forward to online marketing at the right time and now is the highest-selling brand online. It has expanded its business to a much wider perspective in the last given years. By using this method, the growth can be wide enough for the brand as well having a presence online is always beneficial for the customer as they get wider options to compare and choose from right from their home. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Wisdom and Youthful Energy Combined: Tax Attorney Lance R. Drury

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Research done by The American Psychological Association indicates that the average person starts feeling old at the age of 47. This was the most cited age in a survey of 2,000 Americans over 40, with respondents also noting that they begin to worry about age-related bodily changes around the age of 50. Concerns about mental decline and memory loss are prevalent, with a significant percentage of participants expressing fears about their cognitive health deteriorating as they age. Interestingly, fewer people are concerned about losing their youthful looks compared to worries about mental sharpness and staying socially connected.

But at the young age of 70, Tax Attorney at Law Lance R. Drury embodies the belief that age is just a number — not a measure of one’s capabilities. With a career spanning several decades, the spunky lawyer continues to defy societal expectations, showcasing that one can maintain both wisdom and youthful energy well into their later years. Drury’s happy-go-lucky, quick-witted personality offers a refreshing perspective in a world where age often dictates one’s pursuits and achievements.

Lance R. Drury is the founder of the Law Office of Lance R. Drury, a firm renowned for its exceptional tax resolution services. With over 35 years of legal experience, his practice specializes in tax planning, litigation of tax disputes, and negotiation of settlements with tax authorities. Drury’s personalized approach to each case ensures that clients receive strategies tailored to their unique situations.

His offices are located in Ste. Genevieve and St. Louis in Missouri, Nashville in Tennessee, and most recently, San Antonio in Texas. Drury’s practice emphasizes understanding clients’ specific needs and navigating the complexities of tax law to provide clear, actionable solutions. Through his dedicated work, he built a longstanding reputation for his legal acumen and commitment to upholding the highest standards of the legal profession, ensuring that each client receives attentive and effective representation.

We sat down with Drury to discuss his perspective on age and how it influences his dynamic approach to life and work.

All In Your Head

Drury’s response to the question of retirement was profound.

“People often suggest I should retire,” he shared. “But staying active keeps my mind sharp and my spirit youthful.”

His days are filled with interactions that span generations, which he believes keep his mind young and engaged.

“Age is just a sequence of numbers that has no bearing on what you can achieve. The only limits are the ones you set for yourself,” Drury emphasized.

Maintaining Purpose and Connection

Drury highlighted the importance of maintaining a sense of purpose. While retirement for some means relaxation and leisure, for Drury, it’s about continual engagement and growth.

“You don’t retire from life; you move towards new opportunities,” Drury pointed out. “It’s essential to keep forging connections and pursuing goals that keep you connected to the world around you.”

He actively engages with people daily, from colleagues to younger individuals, enriching his social life and broadening his perspectives. This engagement, he noted, is key to feeling connected and vibrant.

The Psychological and Social Benefits of Staying Active

Staying engaged in work and social activities has profound effects on mental health. Drury observed that his professional engagements keep his mind sharp and give him a sense of purpose every day. This routine, he suggested, can benefit everyone, regardless of age. The social interactions that come with staying active help prevent the loneliness and isolation often associated with aging.

“Staying active is crucial for keeping your mind sharp and your spirit engaged,” Drury noted.

A Rebellious Stance on Aging

Drury’s approach is rebellious. Especially in the field of law, defying societal expectations that dictate slowing down with age is unexpected. He finds liberation in continuing his work and enjoying life on his terms. This rebellious stance is about acknowledging the aging process while embracing it with vigor and a clear sense of purpose.

“Rejecting the typical narrative of aging doesn’t mean denying the process of growing older. It means embracing it with enthusiasm and a resolve to live fully every day,” Drury passionately shared. “I encourage others to live joyfully and defiantly, irrespective of age.”

Drury’s narrative is a powerful reminder that age should not limit our dreams or capabilities. Whether it’s continuing a career, engaging with diverse social groups, or simply finding new reasons to enjoy each day, his life exemplifies the power of living without age boundaries. Drury’s advice encourages us to look beyond societal expectations and craft a life filled with engagement, purpose, and connection, no matter how many years we have lived.

In a world that often equates aging with decline, Lance R. Drury stands out as a beacon of enduring vitality and purpose, inspiring all of us to rethink what it means to grow older!

About The Law Office of Lance R. Drury

The Law Office of Lance R. Drury, founded in 2006, has been a leading legal practice in Ste. Genevieve, Missouri, St. Louis, Missouri, San Antonio, Texas, and Nashville, Tennessee specializing in tax law matters. With over 35 years of experience, Lance is a nationally-recognized tax resolution attorney providing innovative solutions to IRS tax dilemmas with a team that is dedicated to providing clients personalized and effective solutions for tax planning, dispute litigation, and tax resolutions. For more information, please visit https://www.lancedrurylaw.com/ 

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