Tech
Good Web Hosting is Needed for a Good Website
Since the Internet became the must-have tool for every business, hosting services providers multiplied along with it. The success of your website relies on your hosting provider, and that’s a fact. So, what are the things that you need to look for when you are choosing your hosting provider? To put it simply: space, plan, bandwidth, platform, security, SEO, support, reliability…
Depending on the type of business, there are some priorities that need to be set. E-commerce and blog are similar, but also very different in terms of aspects that are most important. While with E-commerce high availability means business growth, when it comes to blogging, your uptime is important, but not crucial.
With that being said, let’s go over some basics.
The package that suits your needs
If you choose the hosting provider that does not offer unlimited storage space, be sure to predict your needs, and leave some headroom. Hopefully, your website will grow, and your provider should be able to keep up. There should be an option to easily increase resources if there is a need for that.
Above mention, server availability is a make-or-break option for online shops, especially when there are a lot of visitors on your website. Most of the providers offer 99,9% availability of their servers but bear in mind that if these figures go down from 99,9% to 99,5% that means that your website can be offline almost two days every year.
Website speed
If you look for the cheapest web hosting available, it is most likely that you will experience some issues with website loading. Think of it this way: You are walking through the shopping mall, and see a store that has something you need, but when you try to enter, the doors are locked, and you have to wait for the employee to open it for you. How many more times will you try that store?
It is essentially the same as your website. When a potential visitor finds some relevant info via a search engine and follows the link, they expect to find what are they looking for as soon as possible. If your site does not load fast, they will simply leave, with a very small chance of returning.
Good hosting provider has fast servers, often boosted by SSDs so they can provide fast loading times at any moment. Some hosting providers like Hostinger can ensure that you get what you paid for and more. This way your visitors won’t wait, and you can focus on content instead of worrying about the technical part.
Security and backup
Good security means that all communications between visitors and your servers are encrypted, and safe from eavesdropping. SSL should be included in the hosting plan, and you should not settle for anything less. When a visitor sees a little lock next to the website URL, they will trust you more and will come back to your website.
Essentially the same thing is related to website backup. You should pick a hosting provider with regular backup as a standard option. This way your website if safe even from hackers, or some things that you cannot predict.
Support
No matter what you use your website for, your hosting provider should provide good customer support. Since every website is available 24/7, so should your support be. Knowledgeable service can mean a lot, especially when some random problem appears. Good support can reflect website availability, and good problem-solving skills can be crucial to maintain high availability time.
SEO
SSL implementation, fast load times, and other website optimization can improve your position with Search engines and help draw more visitors to your website. Google and other search engines formula include penalties for websites that go down a lot, so it’s very important to choose the right provider that can take care of every important aspect of your business. Depending on CMS that you use, look for the hosting provider that offers plugins which can improve your loading speed and make a huge difference regarding SE ranking.
The email should be a part of the package
If you have an email address associated with your domain, it makes you look more professional than having a Gmail, Yahoo, AOL or other email address. Good website hosting packages should include email, so there is no need to settle for less.
Choose wisely
The reasons mentioned above are generally the most important ones, but that does not mean that you should rely solely on them. Good and reliable website provider is very important, otherwise, everything you work for can be in vain. And always remember that choosing your website provider because of good price will not be important if your website goes down.
Tech
CypherFace Targets Payment Fraud with Pre-Transaction Biometric Verification
A U.S.-based fintech company has deployed a facial biometric system that verifies user identity before digital payments are processed. CypherFace, which began commercial operations in 2024, is positioning its technology as a proactive defense against payment fraud that now costs billions annually.
Founder Syed Samir Hassan said the company developed the platform in response to the limitations of fraud detection systems that identify problems after transactions have already occurred. “Traditional fraud tools are reactive by design. They analyze patterns and flag suspicious activity, but the money has often already moved. We’re stopping it before the transaction completes,” Hassan said.
The Fraud Problem
Digital payment fraud has grown substantially despite existing security measures. Payment fraud in the European Economic Area increased to €4.2 billion in 2024, up 17% from 2023, according to data from the European Central Bank and European Banking Authority. Credit transfer fraud alone saw a 24% increase.
Synthetic identity fraud, which involves creating fictitious identities using combinations of real and fabricated personal information, has become particularly problematic. False identity cases increased 60% in 2024 compared to the previous year. These synthetic identities often pass initial verification checks because they use legitimate data elements.
Hassan said CypherFace was designed specifically to address this threat vector. “Synthetic identities work because they look clean on paper. They pass KYC checks. They build credit histories. But they can’t pass a live biometric verification tied to a real person. That’s the fundamental flaw we exploit.“
The company reports that fraudsters increasingly use AI-generated documents and deepfake technology to bypass security systems. CypherFace’s liveness detection technology is designed to identify these sophisticated spoofing attempts during the authentication process.
How the Technology Works
CypherFace provides businesses with an API that integrates into payment infrastructure. When a user initiates a transaction, the system prompts for facial verification. The technology captures and encrypts a facial scan, then applies AI-driven liveness detection to confirm a physically present individual is authorizing the payment.
The system processes the verification in real time without storing raw biometric data. Facial scans are converted into encrypted, non-reversible hashes. The platform returns only a verification result to the merchant, indicating whether the transaction should proceed.
“We designed this to be invisible to legitimate users and impossible for fraudsters,” Hassan said. “A real customer takes two seconds to verify. A criminal using a stolen card or synthetic identity can’t get past the liveness check. The math is simple.“
Deployment and Results
An e-commerce payment processor deployed CypherFace across its checkout infrastructure in late 2024. The processor was experiencing elevated chargeback rates driven by card-not-present fraud. Within 45 days of implementation, CypherFace flagged more than 1,200 fraudulent transactions that had previously bypassed existing security layers.
The integration reduced chargebacks by 62% in the monitored segment. The processor reported improved merchant satisfaction as legitimate transactions experienced minimal additional friction. The company has since expanded CypherFace to additional merchant accounts.
Hassan noted that the technology addresses a specific gap in payment security. “Most fraud prevention happens at the network level or through transaction monitoring. We’re adding a layer that asks a simple question: is the person trying to make this payment actually who they claim to be? If they’re not, the payment doesn’t happen.“
Market Expansion
CypherFace currently operates in the United States and is preparing to expand into Canada and Mexico in 2026. The company is targeting payment processors, merchant acquirers, and platforms with high transaction volumes and elevated fraud exposure.
Hassan said the company sees demand from businesses struggling with the cost of chargebacks and fraud losses. “Every fraudulent transaction costs more than the transaction value when you factor in chargeback fees, lost merchandise, and reputational damage. Businesses are looking for solutions that actually prevent fraud rather than just detect it after the fact.“
The fintech sector has broadly adopted biometric authentication, with major banks and digital financial platforms using facial recognition and fingerprint scanning for account access and transaction authorization. CypherFace is focusing specifically on payment verification rather than account login.
“We’re not trying to replace existing security. We’re adding a verification layer at the most critical point in the transaction flow,” Hassan said. “When money is about to move, we make sure the right person is authorizing it. Everything else is secondary to that.“
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