Lifestyle

Graphic T-shirts Grow in Popularity

Published

2 years ago

February 16, 2023

Everyone wears them – kids, adults, women, and men – but nobody really thinks too much about them.

Sales of printed graphic t-shirts are increasing. Customers in industries such as hospitality, logistics, construction, industrial, and medical, are increasingly providing custom-printed t-shirts to their employees as a marketing tool. Not only that, but the use of custom-printed t-shirts to raise social awareness and support a cause have made graphic tees particularly popular among the younger generation. This coupled with the ability to print a wide range of colors, patterns, words or images onto shirts have driven the demand for custom tees through the roof! .

Here are just a few of the reasons graphic tees never go out of style:

Easy to wear. It probably goes without saying, but we’ll say it anyway. T-shirts are probably the most comfortable and casual clothing anyone can own. They are cute, simple, and comfortable for tasks such as running errands or meeting friends for a quick lunch or drink.
Something For Everyone. As we age, the gap between age-appropriate clothing thins. The versatility and combinations of the graphic T-shirt make it an attraction for people of all age groups and body types. Children can use these shirts to showcase their winning teams in miniature football. Students may use them to represent their favorite artists, songwriters, and authors. Adults can use them for job marketing strategies. Each age group can define what a shirt like this will mean to them.
A Source of Positivity. The world is filled with its fair share of challenges. Sometimes something as simple as our clothing can provide comfort and compassion to those around us. Sarcastic T-shirts continue to offer solace in times of intense worry. These quirky statements can act as icebreakers and help to foster empathy in times of crisis.
A Powerful Statement. Graphic tees can play a significant role in spreading awareness and powerful messages. In protests, crowds often wear shirts with messages on them to show solidarity. They can make statements that anyone can understand instantly just by looking at them. Wearing these powerful messages can make you feel empowered and can make the people around you feel supported.

Humans expressed themselves with tees long before tweets, Facebook statuses, or even messages, but today t-shirts have achieved a whole new level of artiness. From everyday casual looks to special events, you can make any graphic tee look awesome if you pair it with other accessories and clothes. Whatever your interests are, there’s a shirt for you out there.

Ricoma International

Ricoma International is the custom apparel industry’s leading manufacturer of embroidery machines and apparel decorating equipment. Founded on the mission of providing quality equipment that’s both reliable and affordable to apparel decorators, Ricoma has grown into a multi-national business serving apparel decorators in more than 160 countries. Along with manufacturing top-quality equipment, Ricoma prides itself on offering expert training, round-the-clock technical support and free educational resources to help new decorators hone their craft and make the custom apparel industry more accessible for everyone.

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Get some business inspiration and tips on Ricoma’s YouTube.

Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

7 hours ago

April 28, 2025

Michelle Langton

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.