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How to Identify the Top 25 People In Your Immediate Circle and Why This Matters

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In the digital age, making friends is easier than it has ever been with social media allowing for instant and ongoing connections with a virtually limitless number of people. On Facebook alone, today’s average user has more than 300 friends.

As with most things, however, quantity does not necessarily translate to quality.

“How many friends should you have?” asks Mark Lacek, author of the book “So, Who’s In Your Circle?” and creator of the My-Circle app. “It is something you need to consider if you want to build bonds with your friends that are stronger than ever and walk through this crazy and exciting life together. The digital age calls us to be a mile wide and an inch deep when it comes to friendships. But focus matters.”

Mark’s philosophy regarding friendship is that loyal friends are the only kinds of friends you want in your life. He also knows that having and enjoying loyal friendships takes some work. His book provides a roadmap for whittling down the ever-growing “friends list” we have built on social media to create a more manageable and satisfying personal social network.

“My goal in authoring my book is to help people intentionally, efficiently, and effectively determine how many of their friends can reasonably fit into their lives,” Mark says. “Our lives are so busy that it is a challenge to make time for friendships. We need a strategy for optimizing our time with friends and building deeper relationships with the ones who matter most.”

Optimizing your circle of friends

When it comes to friendships, many people have an inner circle. These are your “besties.” They are typically the two to five people who you cannot imagine doing life without.

Your inner circle is important, but it should not represent the totality of your friendships. Right outside of that inner circle should be a group of great friends who have won your trust, loyalty, and respect. Mark calls these people “My 25” and recommends an intentional approach to identifying who they are.

“If you are blessed with a broad array of friends, you know that they are true gold in life,” Mark says. “But we are not good at, nor have we typically given much thought to, organizing our friends. What can we do that will allow us to optimize our friendships over the course of our lives?”

Mark offers the following steps in his book for identifying those who would rank as our top 25 friends:

  • For those who work outside the home, begin by thinking about relationships with those whom you see most often. Close friends often are found in this group. However, spending a lot of time with someone does not automatically make them a close friend. You might log a lot of hours with a coworker during the day but never connect with that person outside of work. Those types of relationships probably would not qualify as one of your top 25 friendships.
  • Think of the friends you turn to when you have a problem and need help or advice. These are probably the people that you feel you can count on. You trust what they have to say and you respect them.
  • Think of the people who feel close to you even though they are far away geographically. If you have maintained a friendship with someone who lives several states away, that is a good indicator that they are a close friend.
  • Look at the lists of calls and texts on your phone or direct messages in your social media accounts. They provide a great gauge of the people who matter in our lives. That is not to say that your closest friends are those with whom you communicate most often; however, if you rarely place a call or send a text to someone, they probably will not rank among your top 25 friends.

Being intentional about friendships

The digital age has made it easier to have an abundance of friends, though it still hasn’t helped when it comes to authenticity in relationships. To find true happiness in our friendships, it is critical that we identify who our true friends are and focus our time and energy on them.

“There are so many studies that prove the value of having friends,” says Mark. “It isn’t only that they’re good for your health, which they are, and enrich your life, which they do, but also that they help you to become your best self and the person you were meant to be.”

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

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If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country. 

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors. 

Choose a Personalized Item 

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background 

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders. 

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift 

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for. 

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.  

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