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Hidden Costs of Mobile Application Development and How to Avoid Them

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When ordering mobile app development, customers often face unexpected/hidden costs. Understanding this allows you to reduce the risks when working on a project, save time and money.

The fact is that the development process itself is only part of the app lifecycle. And then there are the deployment and maintenance phases, which are also critical to success.

The cost of these two stages can end up an unpleasant surprise. Not to mention the other important aspects, for which you also have to pay.

Supporting multiple platforms

You can’t create a single application that is universal across all platforms. If you were planning a product only for the iPhone, you may end up having to develop a separate version for the iPad Pro, which will increase the cost of designing the user interface.

What if, in addition to the main version for iOS, you also need an Android version of the app? You can imagine how the initial cost of development easily increases several times.

You can save money if you use cross-platform technologies. But cross-platform development company claims this is not always possible, since some functions may require native development. Plus, there are nuances with performance and capabilities in terms of expanding the functionality.

You can always start from one, the most priority platform. But if the market analysis shows the need to expand in the future at the expense of another OS, this one should also be taken into account initially.

Integration with third-party services

In the case of corporate mobile applications, it is not enough to create the mobile application itself. It must be integrated into the corporate IT infrastructure. The task of developing a mobile application that would allow you to work with a corporate CRM or ERP system is quite common.

It’s quite another thing when you already have an application, but the ability to integrate it with something (website, CRM, accounting, etc.) – was not originally provided. And now there is a need for it. As a rule, in this case, you have to modify the application, which can be very time-consuming and expensive.

An application is often just one element of a much more complex system.

If we talk about applications that are not enterprise-level, but products aimed at a wide audience, the range of services that are connected via the API can be quite wide. This includes integration with social networks, the functionality of push notifications and SMS messages, receiving data from any third-party services, etc.

Some services may be completely free, and connecting to others may require paying for a monthly subscription. The cost of all this should be calculated in advance and included in the overall budget.

Infrastructure components

If you are creating an application that receives certain information from the user or gives it to him, this data must be stored somewhere. And if the data volumes are large, you need to take care of the synchronization issue in advance and estimate the volume of requests for storing and processing information.

Even before you start developing a mobile app, you need to prepare a technical specification for the client-server interaction. You will need to lay down the correct architecture on the server, specify in which tables to store data, the structure of queries, which data is used more often than others.

If you postpone the issue of synchronization for the future and do not make a competent client-server architecture, debugging the application can take a long time and seriously postpone the planned release. Ignoring these points can cause quite large and unforeseen expenses.

The need to partially change, update and even completely rebuild the infrastructure is a common problem customers face. And if you add here another option for backup and data protection, which also need to be taken care of – the final check will continue to increase.

Testing costs

Testing is one of the key components of the software development lifecycle and should be budgeted for from the start. Improving the quality of the final product ultimately ensures a sufficient return on investment.

Many customers often underestimate the importance of testing. They do not realize that, depending on the project, it can take a lot of time. Even if you develop a native application for only one operating system, you will need to test how it looks and works on different types of devices.

If you want to make a version for two operating systems at once, it will cost even more. And you need to accept the fact that the best user experience will only be possible on a limited number of the most popular devices. For the rest, you’ll have to settle for just a good UX, without striving for perfection.

Marketing costs

You need to understand how you will attract users and how much it will cost. And you should decide on this before the launch. It is naive to expect that your product will start to attract attention and will be popular on its own.

The most important way to attract organic traffic from the app store is ASO-optimization. It includes working with the text description, name, and visual design elements. It is based on a set of keywords that your application can search for the target audience.

But depending on the type of project and target market, you may also need to invest heavily in paid promotion channels:

  • targeted social media advertising;
  • Google AdWords advertising in the Google search engine;
  • creation of content for third-party resources (guest publications);
  • payment for reviews on thematic sites;
  • placement in email newsletters, advertising in messenger channels, etc.

There are more than enough options for promoting applications. But they all require money not only for the placement on the advertising platform itself or clicks but also for paying for the work of authors who create content for third-party resources, as well as those who publish it all.

For example, you can create a YouTube channel to promote your app. But it is unlikely that you will have enough time and skills to create a full-fledged series of videos with a product demonstration. Accordingly, it is better to outsource such work.

Service cost

Work on the mobile app does not end after its release. The more complex the project, the more maintenance costs will be required, including updating versions, fixing bugs, implementing new or refining existing functionality, fixing security issues, and so on.

Some large-scale operating system updates may also require changes to the application to ensure a high level of compatibility. This is true for both Android and iOS.

It is necessary to monitor the smooth operation of the servers and respond to possible problems to ensure that end-users can interact with the product without problems.

Thus, the cost of maintenance can turn into a really expensive part of the project, which is nevertheless necessary for its normal functioning.

Bottom line

It is impossible to foresee all the nuances of development at the start. But, most of the unexpected expenses are quite typical and belong to one of the categories listed in this article. This is important to understand because without solving these problems, it is impossible to create a good product.

This is not the whole list of possible hidden costs that you may encounter during the application development process. But these points can be called the main ones. By taking them into account at the start, you can avoid many problems in the future. This will increase the probability of the successful completion of the project.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Royal York Property Management And Nathan Levinson On Building Stable Rental Portfolios In A Volatile Market

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Across North America, Europe, and much of the world, rental housing is caught between two pressures. On one side are tenants facing record affordability challenges. On the other side are landlords seeing operating costs, interest payments, and regulatory complexity move in the opposite direction.

Recent analysis from Canada’s national housing agency shows how tight conditions still are. The average vacancy rate for purpose-built rentals in major Canadian centres rose to about 2.2 percent in 2024, up from 1.5 percent a year earlier, but still below the 10-year average despite the strongest growth in rental supply in more than three decades. 

At the same time, higher interest rates have pushed up the cost of acquiring and financing rental buildings, which has slowed transactions and made many projects harder to pencil out.

In this environment, the question for landlords and investors is less about chasing maximum rent and more about building stability. That is where Royal York Property Management and its founder, president, and CEO Nathan Levinson have drawn attention.

From a base in Toronto, Royal York Property Management manages more than 25,000 rental properties, representing over 10 billion dollars in real estate value, and operates across Canada, the United States, and parts of Europe. Levinson also sits on a Bank of Canada policy panel focused on the rental market, where he provides data and on-the-ground insights about rent trends and landlord stress. 

For many smaller property owners, his model has become a reference point for how to treat rental housing as a structured financial asset rather than a side project.

Rental housing under pressure from both sides of the balance sheet

In many countries, the basic rental story is the same. Construction of new rental housing has climbed, yet demand still runs ahead of supply in most major cities. In Canada, overall rental supply grew by more than 4 percent in 2024, the strongest increase in over thirty years, while vacancy rose only modestly. 

At the same time, borrowing costs have moved sharply higher compared with the pre-pandemic period. Research shows that elevated interest rates have reduced the profitability of new multifamily deals and slowed investment activity, even as structural demand for rental housing stays strong.

For small and mid-sized landlords, that tension shows up in a simple way. Mortgage payments, taxes, insurance, and maintenance rarely move down. Rents move up more slowly, and in many jurisdictions they are constrained by regulation or market realities.

Levinson’s view is that this gap will not close on its own. Landlords who want to stay in the market need more predictable income, tighter control of costs, and clearer systems for dealing with risk.

A property management model built for volatility

Royal York Property Management did not start as an institutional platform. Levinson’s early clients were owners of single condominiums, duplexes, or small buildings who were struggling with irregular rent payments, surprise repairs, and complex rental rules.

Instead of handling each property ad hoc, he built a standardized operating model that treats every door as part of a wider portfolio. Each unit sits on a centralized platform that records rent, arrears, lease expiries, maintenance tickets, and legal actions. Owners see real-time statements and performance metrics rather than waiting for year-end reports.

That structure, combined with an internal maintenance and legal team, is designed to handle stress rather than avoid it. When markets are calm, the system may look conservative. When conditions worsen, it is what keeps owners in the black.

“Execution is everything” is how Levinson often frames it in interviews. 

Turning rent into a more predictable income stream

The feature that first drew many investors to Royal York Property Management is its rental guarantee program in Ontario. Under this model, landlords receive their rent even if a tenant stops paying. RYPM takes responsibility for legal proceedings, arrears recovery, and re-leasing the unit, while the owner continues to receive income.

Independent profiles of the company describe this as one of the first large-scale rental guarantee frameworks in the Canadian market, and note that the firm manages tens of thousands of units under this structure. 

The guarantee itself is closely tied to local law and does not transfer directly into every jurisdiction. The underlying logic, however, is straightforward:

  • Treat unpaid rent as a recurring and manageable risk rather than an occasional shock.
  • Price that risk into a clear product instead of handling each case informally.
  • Use scale, legal expertise, and data to keep default rates low and resolution times shorter.

For landlords who are facing mortgage renewals at higher interest rates, having a more stable rent stream can be the difference between holding a property and being forced to sell. That is one reason rental guarantee models have started to attract interest from investors outside Canada who are watching RYPM’s approach.

Using technology to see risk earlier

Behind the guarantee and the day-to-day operations is a technology stack that tries to surface problems before they become crises. Royal York Property Management’s internal platform uses data from payments, maintenance, and tenant behavior to flag risk signals and operational bottlenecks. 

Examples include:

  • Tenants who move from on-time payments to repeated short delays.
  • Units where small repair tickets point to a larger capital issue ahead.
  • Buildings where complaint volumes suggest service gaps or staffing problems.

Rather than treating these as isolated events, the system aggregates patterns across thousands of units. That allows management to decide whether a problem is individual, building-specific, or systemic.

Levinson has also pushed this data outward. As a member of the Bank of Canada’s rental policy panel, he provides anonymized information on rent collection, defaults, and renewal behavior, which feeds into broader discussions about financial stability and housing policy. 

The same data that protects a landlord’s cash flow in one building helps central bankers understand how higher rates are affecting thousands of households.

Why the Canadian case matters for global landlords

Several recent reports underline how closely rental markets are now tied to national economic performance. Tight rental supply and high rents are feeding inflation in many economies. At the same time, higher borrowing costs are discouraging new construction, which risks prolonging shortages. 

This feedback loop is especially hard on small landlords. Many own only one or two properties and have limited room to absorb higher mortgage payments or extended vacancies. Analysts in Canada and abroad have warned that some owners are at risk of default as their loans reset at higher rates. 

In that context, the Royal York Property Management model offers three lessons that travel across borders:

  1. Standardization protects both sides. Clear processes for screening, rent collection, maintenance, and legal steps reduce surprises for owners and tenants at the same time.
  2. Risk pooling is more efficient than one-off crises. Handling arrears, legal disputes, and vacancies inside a structured system is less costly than improvising each time.
  3. Operational data belongs in policy conversations. When policymakers have access to real rental data rather than only mortgage statistics, interventions can be better targeted.

It is not an accident that Levinson’s work now sits at the intersection of private property management and public financial policy.

What everyday landlords can borrow from the Royal York playbook

Most landlords will not build a 25,000-unit management platform. Many will never interact with a central bank. The core ideas behind Nathan Levinson’s approach are still accessible to smaller owners that manage a handful of properties.

Three practices stand out.

First, treat every rental unit as part of a simple portfolio. That means using a consistent template to track rent, arrears, expenses, and vacancy days for each property, then reviewing it on a schedule instead of only when something goes wrong.

Second, write down the rules for risk in advance. Late-payment steps, repayment plans, documentation standards, and maintenance response times should exist on paper, not only in memory. Royal York’s experience suggests that clear rules reduce conflict, because everyone knows what will happen next. 

Third, invest in service as a protective layer. Multiple independent profiles of RYPM point out that faster response times and transparent communication reduce tenant turnover and protect building condition, which in turn supports long-term returns. 

For landlords and investors trying to navigate today’s volatile rental markets, the message from Royal York Property Management and Nathan Levinson is surprisingly simple. You cannot control interest rates or national housing policy. You can control how organized your portfolio is, how clearly you manage risk, and how consistent your operations feel to the people who live in your buildings.

For many, that shift from improvisation to structure is what will decide whether their rental properties remain a source of wealth or turn into a source of stress.

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