Business

Warehouse Jobs Booming Due to Online Sales

Published

5 years ago

February 26, 2021

Amidst a surge in e-commerce sales, warehouse operators, such as FedEx and Amazon, are scrambling to hire workers across the United States. As the labor market has yet to fully recover from the effects of the pandemic, this could prove to be a saving grace for many who have struggled to find work in recent months. Overall employment is still down in the U.S; almost 11 million are still seeking employment since the beginning of quarantine. However, employment in the warehousing and storage sector is actually higher than pre-Coronavirus levels. As the holiday season approaches, these numbers will only continue to go up; a positive signal of the rebounding U.S economy.

Job Availability

Brick-and-mortar retailers have been hit particularly hard by the pandemic, having to furlough or release hundreds of thousands of workers since early March. And with the economic downturn, there were not too many job positions opening up. Now, warehouse businesses that order, pack, and ship products are in a hiring frenzy as online sales are projected to reach $196 billion in the period from November to January. Online and physical stores alike experience increased activity during the holiday season, but with consumers avoiding brick-and-mortar locations because of the virus, more and more shoppers are relying on Amazon, FedEx, and UPS to deliver their products.

Typically, there is a temporary hiring phase for these businesses during the holidays to keep up with demand. However, many experts believe the massive shift towards online purchasing will be somewhat permanent. Already, many of the major players in the shipping and storage industry are planning for an avalanche of orders this holiday season, so more and more temporary hires are converting to full-time positions. UPS has added over 100,000-holiday workers on top of the tens of thousands it hired earlier in the year. Amazon plans on hiring more than 100,000 seasonal workers in addition to 1,000 new warehouses across the country. Also FedEx is seeking 75,000 temporary employees, a 27% increase from its 2019 seasonal hiring.

Proactive Hiring

To prepare for the expected holiday boom, e-commerce businesses have begun an early hiring process. Up through August alone, there were almost six times as many job postings for seasonal positions on the job platform Wonolo. Coincidently, wages have also jumped nearly 16% to $14.18 an hour. Trucking companies are also expected to look for early hires before the holiday season. Many truck drivers have left their jobs due to the virus and retirement, and the transportation industry has struggled to fill the demand for drivers. The average starting wage for drivers at UPS is expected to go up to $30 an hour, but as the market becomes more competitive, that wage may increase even more.

The pandemic still has a grip on brick-and-mortar stores. What used to be quick and easy trips to the store are now complicated and stressful as masks are required and consumers are wary of contracting the virus. With the excess demand shifted to e-commerce, storage and shipping companies need all the extra help they can get to fulfill orders before the holidays are over. Although overall employment is still way below pre-virus levels, many Americans are finally finding employment again.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

16 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.