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7 Tips for Creating a Professional Employee Handbook




An employee handbook might seem like a small detail in the grand scheme of running a business, but it can have a major impact on your business’s inner workings. From processes and execution to employee confidence and consistency, a good handbook has the potential to change everything. 

Why Create an Employee Handbook?

As a small business owner, you have to be intentional about what you spend your time on – otherwise, you risk being pulled in a dozen different directions. 

So at first glance, it might be tempting to write-off an employee handbook as proverbial “busy work,” but we’d implore you to give it a second thought. Doing so could provide your growing company with a wealth of ongoing value.

As The Hartford explains, “An employee handbook is a compilation of all your company’s policies and protocols, as well as employees’ legal rights and obligations. Having an employee handbook makes it easy for you to communicate rules and responsibilities to employees, so there’s no question about what’s expected from them — or from you, as the small business owner.”

An employee handbook is an easy and convenient point of reference. It empowers your team and helps them address issues in real-time without having to involve other people and take them away from the work they’re doing. 

7 Tips for Better Employee Handbooks

If you’re going to go through the effort of creating a handbook, you need to ensure it’s useful. A poorly executed employee handbook can do more harm than good, inciting confusion and feeling overwhelmed. 

With that said, here are a few tips you may find helpful:

  • Make it Accessible

The problem with most employee handbooks is that they’re inaccessible. When an employee has a situation where they need the handbook, they don’t know where to find it. This causes the employee to either ignore it or send an email to HR (which hurts productivity and defeats the entire purpose of having a handbook in the first place).

In order to get the maximum value out of your handbook, you should invest in both digital and print copies. Digital copies can be stored on your company’s cloud drive or social intranet. Print copies can be printed on-demand and given to employees as part of their initial hiring package. (We recommend using spiral bound book printing to get the perfect blend of cost, durability, and looks.)

  • Keep it Engaging

A good employee handbook should be compelling enough to keep people engaged. You can do this through a combination of high-quality visuals, storytelling, and interactive elements (such as checklists).

  • Include the Basics

The beginning of the employee handbook should provide a one-page rundown of the company’s values, mission statement, and other basic elements like taglines and elevator pitch statements. Every employee should be required to memorize this page within the first month of being employed.

  • Address FAQs

An employee handbook should be more than an endless stream of policies and legal language. You want this to be a resource that employees can turn to in order to get answers to all common questions regarding processes and standard operating procedures. By centralizing your knowledge into a single resource, you cut down on the confusion people have with where to go. This trains them to visit the employee handbook first. Then, and only then, should they bring someone else into the issue or question they’re working through. 

  • Explain Feedback Loops

While a handbook can cut down on 75 to 90 percent of questions employees have, even the most thorough resource can’t solve every problem. However, a good employee handbook can provide information on the proper feedback loops and chains of command so that employees know where to go with their inquiries. 

  • Include Disclaimers

Finally, any good employee handbook must include disclaimers and other caveats pertaining to employment law and company policies. (This is as much about educating employees as it is about protecting yourself. Should an issue arise, the fact that you have well-documented disclaimers will show a good faith effort to educate.)

Consider including disclaimers as they relate to anti-discrimination and anti-harassment laws, family and medical leave policies, equal opportunity policies, etc. 

  • Well-Organized

An employee handbook is not something that one of your team members is going to read from cover to cover – it’s a resource. When it comes to designing your handbook, be sure to include a clear table of contents and a reference section. This empowers employees to find what they’re looking for in a matter of seconds. 

Empower Your Team to Succeed

An employee handbook won’t solve all of your problems or replace the need for training and development, but it does provide a centralized resource that empowers your team to be more productive. If you haven’t already, now’s the time to create a handbook for your team!

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Transforming Sales: Tips from Gene Slade’s Student on Lead Ninja System




Corbin Allen’s journey from a troubled past to a successful sales professional shows how resilience and good mentorship can change a life. With the help of Gene Slade, CEO of Lead Ninja System and Lead Ninja AI, Allen improved his sales skills and used new strategies to perform much better.

Lead Ninja System is a training program that helps improve sales skills, especially for people in the HVAC, plumbing, and electrical trades. It focuses on making sales more efficient and keeping customers happy through Slade’s proven strategies and hands-on training sessions. Lead Ninja AI is part of the Lead Ninja System and can have long, human-like phone conversations. It remembers details from past talks, making each call personal and consistent. This AI is flexible and works well for sales calls and customer support in the HVAC, plumbing, and electrical trades.

Here, Mr. Allen shares the important lessons he learned from Slade and how he used them to succeed. He gives practical advice for new salespeople. Allen keeps learning from Slade and now also teaches others at Slade’s live events.

Road to Victory

Allen’s journey is truly amazing. He was born into a tough situation and faced many difficulties from a young age.

“I was a product of a broken home,” he shares. “I never really had a mom physically present, and this led to some poor choices. I found myself in prison at 18.”

When Allen was 20 and got out, he decided to change his life. He started working on air conditioners, not knowing at first how much money he could make in sales.

“I was hired as a technician, but I realized the guys selling air conditioners were making significantly more money,” he says. “This moment was the start of my journey in sales.”

Discovering Gene Slade and Lead Ninja System

Allen’s career took a huge turn when he found Slade and the Lead Ninja System.

“Gene is the real deal,” Allen says. “Unlike many sales trainers who haven’t ‘walked the walk,’ Gene’s advice is practical and — most importantly — rooted in real experience.”

Allen first heard about Slade through a podcast and was immediately impressed by his insights.

“I decided to try his techniques, and they worked,” Allen says. “This was a total game-changer for me.”

Top Tips from Corbin Allen

Drawing from his experiences and the invaluable lessons learned from Slade, Allen shared his top sales tips with us to help our readers succeed.

1. Establish a Routine

Allen insists on the importance of a good routine.

“How you do anything is how you do everything,” he says. “Having a routine, setting aside time for yourself, and keeping a positive mindset are super important. Whether it’s going to the gym, meditating, or grounding yourself, find something that centers you and make it part of every single day.”

2. Adopt a Holistic Approach

A holistic approach to life and work is essential.

“You need to look at your life from all angles,” Allen says. “Focus on improving yourself in all areas of your life, not just in sales. When you feel good, you do well. This means you will have better interactions with clients and more successful sales. But you have to give all aspects of your life equal value.”

3. Develop a Solid Process

One of the most impactful lessons Allen learned from Slade is the importance of having a structured sales process.

“Most salespeople don’t have a clear process that they can use with every potential client,” he notes. “Gene taught me that having a standard process allows you to track what works and what doesn’t. It’s important to follow a consistent process in every interaction.”

4. Focus on Helping Others

Allen advises changing the perspective from selling to helping.

“Ask yourself, ‘How can I help this person today?’” he says. “When you really focus on providing help and solving problems for your clients, the sales will naturally follow!”

5. Continuous Learning and Adaptation

As a forever student of Slade’s teachings, Allen shares the importance of always learning and being open to adapt.

“Sales is always changing,” he says. “Stay updated with Gene’s latest techniques, attend his bi-weekly training sessions, through the Mastermind, and always be open to learning new things. Gene’s Lead Ninja Mastermind sessions are so great, and the Mansion Events are even better, because we practice in real life, just like it would be with a potential client.”

Allen’s Credentials and Achievements

Allen’s success under Slade’s mentorship is easy to see from his big achievements.

“From making $50,000 a year as a technician to earning over $200,000 in my first year in sales, the change has been incredible,” he shares. “This year, I’m on track to make over $300,000.”

Allen is also successful in his personal life. He built a stable and loving family, raising four boys with his wife, whom he met just three months after his getting out of prison. They were wed six months later.

“We’ve been together for over five years, and it’s been a steady climb,” he says proudly. “I hope through Lead Ninja, many men can bring together beautiful families like I did. I didn’t think it was possible when I was at my lowest. Now, I think anyone can do it if they work hard and believe in themselves. It helps to have Gene in your corner, too.”

The Power of Mentorship

Allen attributes much of his success to the mentorship he received from Slade.

“Lead NInja is ultra transformative,” he states. “Gene provides practical advice that is easy to implement from the jump. Plus, his process works for everyone, regardless of personality type.”

For those looking to copy Allen’s success, he offers this final piece of advice: “Find a mentor who has walked the path you want to take. Learn from them, implement their strategies, and always strive to better yourself. With the right guidance, anything is possible. I believe in us.”

Corbin Allen’s journey from adversity to success underscores the profound impact of effective mentorship and the power of resilience. By following his advice and adopting a holistic approach to life and work, aspiring salespeople can achieve remarkable success in the HVAC, plumbing, and electrical trades.

About Gene Slade

Gene Slade, CEO of Lead Ninja System, is a pioneering force in the realm of sales training and business development. With a steadfast commitment to empowering professionals in the HVAC, plumbing, and electrical trades, Gene offers transformative coaching experiences that revolutionize the way business owners approach sales and growth through personalized guidance, community support, and access to exclusive resources. For more information, please visit

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