Lifestyle

How Private Hotsprings Can Transform Wellness Tourism with Its Lithia-Inspired Innovations

Published

1 year ago

February 12, 2025

Michelle Langton

Photo by Private Hotsprings

By Michelle Snow

Private Hotsprings resort features exclusive infinity-edge pools fed by natural hot springs, attracting wellness tourists to British Columbia’s remote wilderness. Tina and Alex Genzer are expanding beyond hospitality with Lithios Beverages, a drink line incorporating lithia-rich mineral water from the springs. The new venture aims to bring the therapeutic benefits of the resort’s natural waters to consumers worldwide.

Enchanted By Nature

Tina and Alex are familiar with entrepreneurship. Before embarking on their journey to British Columbia, the pair successfully ran a boiler installation and construction business in Toronto, specializing in snowmelt systems. While Alex, a former Air Force pilot, honed his engineering expertise and cultivated a strong public presence with CBC and News Talk 1010 appearances, Tina led business operations with her signature entrepreneurial flair.

Tina Genzer recalls how their lives changed when they discovered the Kootenay region’s natural hot springs. “We were captivated by the serenity of this place,” she says. The couple started acquiring chalets that blend luxury and nature. Today, Private Hotsprings offers three properties: the Cedar Log Cabin with a waterfall and lake access and two chalets featuring the world’s only infinity-edge hot spring pools.

The couple’s leadership style has been instrumental in the company’s growth. The Genzers have carved out a niche that remains untouched by competitors by prioritizing exclusivity and direct customer engagement over conventional review systems. “Our mission has always been to create a serene retreat where guests can unwind, rejuvenate, and reconnect with themselves,” Alex Genzer explains.

Lithios Beverages

Tina and Alex’s idea for Lithios Beverages emerged during a restorative evening at the hot springs, inspired by the therapeutic effects of lithia-rich waters. Since its successful debut in New York earlier this year, which sold out within days, the brand is now planning to partner with a major U.S. distributor to enter the growing health and wellness beverage market.

The Genzers are well-positioned to leverage this opportunity, as Lithios Beverages aligns with their brand ethos blending the purity of their mineral springs with health-conscious choices. “Lithios is not just a beverage, it is a lifestyle,” says Tina Genzer. “We aim to provide the same rejuvenation and vitality our guests experience, no matter where they are.”

A Rising Tide for Wellness Tourism

Wellness tourism thrives on authenticity and connection to nature, two qualities that Private Hotsprings exemplifies. The company has tapped into a lucrative market segment that prioritizes unique and restorative experiences over mass tourism by offering exclusive access to mineral-rich hot springs in a private setting.

Competitors in the wellness industry have begun to explore similar models, but only some can rival Private Hotsprings’ distinctive offerings. The company’s first-in-the-world infinity-edge pools and meticulous curation of guest experiences give it a significant edge.

The Next Phase

Despite these challenges, the Genzers remain optimistic about the future. Their dual focus on Private Hotsprings and Lithios Beverages allows them to innovate within two complementary markets.

The next phase of their journey includes expanding Lithios Beverages across the U.S., emphasizing sustainability and transparency. Lithios Beverages has opened up its next round of funding to scale its operations.

The Genzers are also exploring ways to share their story with a broader audience. “We want investors and guests alike to understand the heart and vision behind what we do,” Tina says. “It is not just about running a business, it is about creating something meaningful and lasting.”

Tina and Alex Genzer have created an example of success that other industry players will undoubtedly seek to emulate by blending luxury with nature and leveraging their lithia-rich waters for global impact.

Lifestyle

Finding the “Best Virginia Personal Injury Lawyer Near Me:” A Complete Guide

Published

16 hours ago

March 4, 2026

Michelle Langton

Getting injured in a car accident is a stressful time. After all, you could face serious injuries that affect you for the rest of your life.

Thankfully, a good personal injury lawyer can help you navigate this complex moment in your life, but it can be easy to get overwhelmed finding the right one. If you are a resident of the Old Dominion and Googling “best injury lawyer near me Virginia,” look no further than the Richmond law firm Burnett & Williams.

One of the most common questions people ask about hiring an attorney after a car crash is “When should I contact a lawyer?” The answer is as soon as possible.

After receiving medical care, your next call should be to a personal injury attorney, as they will be able to get the ball rolling on your personal injury claim. A sense of urgency will help them fight to get you the compensation you deserve and prevent you from making any mistakes with the insurance company that will hurt you in the long term.

An important thing to keep in mind when hiring a personal injury attorney is the statute of limitations, the state-imposed deadline by which a victim has to file a lawsuit. If you miss this deadline, you could be barred from receiving any damages for the accident.

Although the statute of limitations can vary from state to state, in many states, including under Virginia law, it is two years from the date of an accident. If you delay hiring an attorney, it gives them less time to prepare your case.

Why hire a personal injury attorney?

But what does a personal injury attorney do that helps your case? The main benefits of hiring a personal injury attorney include:

Investigation: After hiring an attorney, they will begin an extensive investigation process. They will collect all records, including police reports, medical records, witness statements, and photos you took of the scene. They may also revisit the scene of the accident or consult expert witnesses, such as medical experts or accident reconstruction specialists, to build the strongest possible case.

Negotiation: Your lawyer will then get to work crafting a demand letter to the insurance company (or companies). One of the best things about hiring a personal injury attorney is that they handle all communications and negotiations with insurance companies on your behalf. Not only does this mean that you are less likely to fall victim to the insurance adjusters’ pressuring tactics, but it also allows you to focus more on what matters most: your recovery.

Trial representation: While many personal injury cases end in settlements, sometimes both sides cannot come to an agreement for fair compensation. In these cases, your claim will proceed to trial, where it will be heard by a judge and/or jury. When a personal injury case goes to court, it is important to have a skilled trial lawyer on your side who is willing and able to argue your case.

How to determine which Virginia personal injury lawyer is best for your Virginia injury claim

However, it can be difficult to determine which personal injury attorney to hire. There are tons of radio ads, billboards, and Google search results that all claim to be the “best injury lawyer near me,” so how do you know which ones actually are the best? Attorney C. James Williams III, principal at Burnett & Williams, guides us through what injury victims should look for when hiring an attorney.

One of the first things to look for when hiring a personal injury attorney is their fee structure. The best personal injury lawyers typically work on a contingency fee basis, meaning they are paid a percentage of the final settlement or award. These are the “we don’t get paid unless you win” guarantees.

While other specialties, such as criminal law, operate on an hourly basis, the status quo for personal injury law is a contingency fee. “Be suspicious of anyone who asks for an upfront retainer or hourly rate for your personal injury case, as this could imply that they don’t think they can win your case,” Williams advises.

It is also important to look for a law firm with a specialty area that correlates with your specific accident. “Not every lawyer is trained and equipped to handle every personal injury case,” explains Williams. “For example, truck accidents involve additional complex laws beyond the typical auto accident case. So do motorcycle accidents. An attorney who has only ever handled standard car accident claims might not be the right fit to handle one of these cases.”

But perhaps the single biggest factor to consider when choosing the best injury lawyer near you is their track record. “More often than not, experienced personal injury attorneys’ results should be able to speak for themselves,” says Williams.

If a law firm has good reviews online and has a history of winning big settlements and jury awards, chances are they are a good choice to hire. “And as a bonus, the better the reputation, the more leverage you get in the negotiation process,” Williams adds. “Insurance companies are often scared to go to trial against a lawyer they think they might lose to.”

If you are looking for the best Virginia personal injury lawyers, look no further than the skilled and experienced attorneys at Burnett & Williams. “Contact us today for a free consultation,” concludes Williams. “We will review your case and determine if we can help get you the compensation you deserve.”